Has B2B Marketing Lost Its Way? Rethinking MQLs, Attribution and Customer Focus
B2B marketing teams often hesitate to niche down, fearing they’ll shrink the opportunity. But clarity drives relevance. Discover why defining the right audience and problem strengthens positioning, messaging and LinkedIn performance.
How To Build Real Authority On LinkedIn (Without Faking It)
B2B marketers are often expected to “own LinkedIn” without strategy or training. Here’s why faking it until you make it rarely delivers real results.
How To Build a LinkedIn Company Page That Grows
Most LinkedIn Company Pages struggle to grow. Learn the Four Cs framework Michelle J Raymond uses to fix what’s holding your Page back.
Outsourcing LinkedIn Company Page Management vs Managing Internally: What’s Right for Your B2B Team?
Should you outsource LinkedIn Company Page management or keep it in-house? Discover the pros, cons and hybrid model B2B marketing teams use to improve consistency, visibility and demand generation.
What Is 360Brew? How LinkedIn’s Algorithms Really Work (For B2B Marketers)
LinkedIn’s 360Brew isn’t something to panic about. In this episode, Michelle J Raymond explains what 360Brew really is, why reach has changed, and why strategy and relevance matter more than ever.
Why Employee Advocacy Fails on LinkedIn (And How to Fix It)
Michelle J Raymond explains why employee advocacy fails on LinkedIn and how B2B teams can activate employees without pressure, rigid rules or tools by building confidence first.
The Future of LinkedIn Company Pages: What B2B Brands Must Change in 2026
Most B2B brands are running their LinkedIn Company Pages like personal brands. And quietly, it’s killing their results. That might sound blunt, but if you’re responsible for a Company Page, you’ve probably felt it. You post. You plan. You try to do the right thing, and still, it feels like the Page gives you very […]
What a LinkedIn Company Page Is Actually For in B2B
Most LinkedIn Company Pages don’t struggle because of the algorithm. They struggle because they don’t have a clear job to do. This article explains why people don’t follow Company Pages — and what actually works instead.
Why No One Follows Your Company Page (What To Do Instead)
Most LinkedIn Company Pages don’t struggle because of the algorithm. They struggle because they don’t have a clear job to do. This article explains why people don’t follow Company Pages — and what actually works instead.
Where Small Business Owners Should Focus Their Time on LinkedIn
A practical comparison of LinkedIn profiles and Company Pages for small business marketing, helping teams decide where to prioritise their efforts for visibility, relevance and growth.
