LinkedIn Audit & Strategy for B2B Marketers
LinkedIn Audit & Strategy for B2B Marketers
Align Your LinkedIn Company Pages + People With Your Business Goals
Your team is already investing time and effort in LinkedIn. Our LinkedIn Audit & Strategy helps you understand what’s working, what’s holding you back and where to focus next.
Led by Michelle J Raymond, this four-week engagement combines a detailed Company Page audit with a strategic review of how your organisation uses LinkedIn across marketing, sales, leaders and employees.
You’ll receive practical recommendations and a prioritised action plan shaped around your goals, audiences and resources, with the rationale to build support beyond marketing.
Is Your LinkedIn Activity Supporting Your Business Goals?
You’re an experienced B2B marketer, but LinkedIn is only one of your responsibilities.
This engagement is for you if:
Your team is posting regularly, but you’re unsure what it’s contributing to the business.
You’ve inherited a Company Page and need clear priorities for what to improve.
Marketing, sales, leaders or regional teams are working independently on LinkedIn.
Your content isn’t consistently reaching or helping the buyers you want to attract.
You need an expert assessment and practical recommendations to secure leadership support.
You want a strategy your team can realistically deliver with the time and resources available.
What Your LinkedIn Audit Covers
We review your Company Pages alongside the people, priorities and processes that influence your success on LinkedIn.
BUSINESS GOALS & DIRECTION
We review your business goals, target audiences and marketing priorities, alongside your team’s resources and responsibilities, to establish where LinkedIn should contribute and what’s realistic.
COMPANY PAGES & CONTENT
We assess your Page setup, messaging, content, audience and performance, using analytics and relevant competitor comparisons to identify improvements, enquiry pathways and opportunities for boosting.
PAGES + PEOPLE ALIGNMENT
We review how marketing, sales, leaders and employees work together on LinkedIn, including coordination across regions and connections with your wider content, campaigns and events.
What You'll Receive
What You'll Receive
60-Minute Discovery Session
A session with Michelle J Raymond to understand your business goals, audiences, current activity and challenges.Written Audit & Strategic Recommendations
A detailed Company Page audit and tailored recommendations for how your wider organisation uses LinkedIn.Prioritised Action Plan
Clear direction on what to retain, improve or stop, with immediate priorities and longer-term opportunities shaped around your resources.60-Minute Findings & Strategy Session
A presentation of your findings and recommendations, with time to discuss next steps and how to build support internally.Session Recording
A recording of the final session to revisit and share with colleagues and stakeholders.
Expected timeframe: Four weeks from discovery to the final presentation.
What This Audit Delivers For You
Strategic Clarity
A clear picture of how your Company Page is performing and why
Confidence To Act
Recommendations you can stand behind internally without hesitation
Focused Priorities
A prioritised action plan aligned to business outcomes, not vanity metrics
Alignment Across Teams
Guidance that works across global and regional teams to build momentum
Trusted by Global B2B Teams
Client Testimonials
FAQ's
Yes. The engagement combines a detailed Company Page audit with a strategic review of how your organisation uses LinkedIn. This includes how marketing, sales, leaders and employees contribute, and how LinkedIn connects with your wider marketing priorities.
Yes. We can review multiple Company Pages and assess how activity is coordinated across regions, brands or business units. We agree which Pages and teams are included before work begins, with recommendations that consider both shared business goals and local needs.
Pricing depends on the scope of the engagement, including the number of Company Pages, organisational complexity and depth of review required. Following an introductory call, you’ll receive a tailored proposal confirming the scope, deliverables, timing and investment, with the currency clearly stated.
A typical engagement takes around four weeks from the discovery session to the final presentation. Larger or more complex projects may require longer. Your proposal will confirm the expected timeframe.
We begin with a 60-minute discovery session to understand your goals, audiences and current activity. Super Admin access to the Company Pages included in the audit is required. We’ll also agree any supporting information needed, such as marketing plans, audience insights or brand guidelines.
Yes. Relevant colleagues from marketing, sales, leadership or regional teams can contribute to discovery and join the findings presentation. We’ll agree who should attend so the discussions are focused and useful. You’ll also receive a recording of the final session to share internally.
The engagement focuses on organic LinkedIn strategy, including recommendations on whether boosting selected Company Page posts could support your goals. Paid advertising campaign audits, strategy and management are outside the scope.
We have several partners we work with that can assist with LinkedIn Ads audits.
Implementation is your team’s responsibility unless additional support is included in your proposal. If you need help putting the strategy into practice, we can discuss suitable support and scope it separately.
Michelle J Raymond leads the engagement, from discovery through to the findings presentation. She combines specialist LinkedIn Company Page expertise with more than 20 years of B2B sales experience to develop recommendations grounded in your business goals and resources.
