LinkedIn Books & Publications
LinkedIn Books & Publications
Published Work That Helped Shape My LinkedIn Expertise
I’ve co-authored two books exploring how businesses and professionals can build stronger brands on LinkedIn.
These books represent important stages in the development of my work, from helping businesses recognise the value of LinkedIn Company Pages to showing how Company Pages and people can work together.
LinkedIn has continued to evolve since both books were published, and so has my work. Today, I help B2B marketing teams build clearer, more coordinated LinkedIn strategies across Company Pages, employees and leaders.
BUSINESS GOLD: Build Awareness, Authority and Advantage with LinkedIn Company Pages
Business Gold was the world’s first book dedicated entirely to LinkedIn Company Pages.
Co-authored with Lynnaire Johnston, it was created to help businesses understand why their Company Page mattered and how it could support brand awareness, authority and growth.
LinkedIn has evolved significantly since the book was published, and my work has evolved with it. While many of the strategic foundations remain relevant, the book reflects an earlier stage of LinkedIn Company Page strategy rather than the full scope of my work today.
The world’s first and only book dedicated to LinkedIn Company Pages.
The LinkedIn Branding Book: The Power of Two. Build Your Personal and Business Brand on LinkedIn for Exponential Growth
The LinkedIn Branding Book explores how personal and business brands can work together to build stronger visibility, trust and growth on LinkedIn.
Co-authored with Michelle B Griffin, it introduced the idea that Company Pages and the people behind the brand are more powerful when they support one another.
This thinking continues to influence my work today, particularly through Company Pages + People and the belief that LinkedIn is a Team Sport.
The book also includes the 50-page Brand Squared Workbook to help readers apply the ideas.
How My Work Has Evolved
These books represent important stages in the development of my LinkedIn expertise.
Today, my work focuses on helping B2B marketing teams build coordinated LinkedIn strategies across Company Pages, employees and leaders. That includes Company Page strategy, employee advocacy, training, governance, thought leadership and practical playbooks.
The books remain part of my professional story, while my current services and content reflect how LinkedIn strategy continues to evolve.
