Social Media for B2B Growth Podcast
Social Media for B2B Growth Podcast
Social Media for B2B Growth Podcast
Practical LinkedIn Marketing for B2B Brands
Social Media for B2B Growth is the podcast for B2B marketers, founders and business leaders who want LinkedIn to drive real business results — not just impressions.
Hosted by LinkedIn Company Page specialist Michelle J Raymond, the show focuses on what actually works right now, from company pages and employee advocacy to content strategy, buyer trust and changing algorithms.
No hacks. No hype. Just practical, proven approaches you can apply straight away.
👉 Listen on Apple Podcasts
👉 Listen on Spotify
👉 Watch on YouTube
What B2B Leaders and Marketing Teams Tune In For
Each episode is designed to help you turn LinkedIn from a “nice-to-have” into a serious growth channel.
Topics include:
How to grow and activate LinkedIn Company Pages
How to align company pages and employee brands (the Power of Two)
What’s really changing in the LinkedIn algorithm — and what to do about it
How to build trust with buyers before they’re ready to buy
Content strategies that support demand and brand
Practical frameworks you can actually use with your team
Whether you manage LinkedIn for your organisation or you’re building your own thought leadership, this podcast is about making LinkedIn work for the long game.
Why This Podcast is Different
Built for B2B, not borrowed from B2C playbooks
Most social media advice isn’t designed for long sales cycles, buying committees and complex products.
Social Media for B2B Growth is different because it’s built around:
Real B2B buying behaviour
Trust and relevance over reach and virality
Company pages working with employee brands, not competing against them
Commercial outcomes, not vanity metrics
If you’re tired of chasing tactics that don’t move the needle, you’re in the right place.
Meet Your Podcast Host - Michelle J Raymond
Michelle J Raymond is the founder of B2B Growth Co and a globally recognised LinkedIn Company Page expert, speaker and consultant.
She works with B2B brands and leadership teams around the world to design LinkedIn strategies that support real business goals — from awareness and engagement through to leads and revenue.
Michelle is also a regular collaborator with LinkedIn’s B2B Institute and speaks at leading marketing events internationally.
This podcast is where she shares what she’s seeing work in the real world, not just in theory.
From Podcast Insights To Practical Action
Many of the ideas you’ll hear on the podcast come directly from the work we do with B2B marketing teams and business leaders every day.
If you’re looking for help applying these strategies inside your organisation, you can explore:
Want Practical LinkedIn Strategy In Your Inbox?
If you enjoy the podcast, you’ll love Michelle’s weekly newsletter, where she shares:
What’s changing on LinkedIn
What B2B brands are getting right (and wrong)
Simple actions you can take without burning hours on social
