Social Media for B2B Growth Podcast
Social Media for B2B Growth Podcast
Social Media for B2B Growth Podcast
Practical LinkedIn Strategy for B2B Marketing Teams
Social Media for B2B Growth is the podcast for B2B marketers, founders and business leaders who want a smarter LinkedIn strategy that supports real business growth, not just more impressions.
Hosted by LinkedIn strategist and Company Page specialist Michelle J Raymond, the show explores what’s working across Company Pages, employee advocacy, content strategy, buyer trust, AI and the changing role of LinkedIn in B2B marketing.
No hacks. No hype. Just practical ideas, experienced perspectives and proven approaches you can put to work.
With more than 230 episodes, the podcast features leading B2B marketers, LinkedIn experts and practitioners sharing what works in the real world.
👉 Listen on Apple Podcasts
👉 Listen on Spotify
👉 Watch on YouTube
What B2B Leaders and Marketing Teams Tune In For
Each episode is designed to help you turn LinkedIn from a “nice-to-have” into a serious growth channel.
Topics include:
How to grow and activate LinkedIn Company Pages
How to align Company Pages and employee brands (the Power of Two)
Helping B2B organisations adapt as LinkedIn continues to evolve.
How to build trust with buyers before they’re ready to buy
Content strategies that support demand and brand
Practical frameworks you can actually use with your team
Whether you manage LinkedIn for your organisation or you’re building your own thought leadership, this podcast is about making LinkedIn work for the long game.
Why This Podcast is Different
Built for B2B, not borrowed from B2C playbooks
Most social media advice isn’t designed for long sales cycles, buying committees and complex products.
Social Media for B2B Growth is different because it’s built around:
Real B2B buying behaviour
Trust and relevance over reach and virality
Company pages working with employee brands, not competing against them
Commercial outcomes, not vanity metrics
If you’re tired of chasing tactics that don’t move the needle, you’re in the right place.
Meet Your Podcast Host - Michelle J Raymond
Michelle J Raymond is the founder of B2B Growth Co and a globally recognised LinkedIn strategist specialising in Company Pages and employee advocacy.
She works with B2B marketing teams and business leaders around the world to build LinkedIn strategies that strengthen brand awareness, support demand generation and connect Company Page activity with the people behind the brand.
Her work on the podcast has included collaborations with world-class experts and LinkedIn’s B2B Institute, and she speaks at leading marketing events internationally.
This podcast is where she shares practical lessons, real-world examples and the strategies she sees working across B2B organisations today.
From Podcast Insights To Practical Action
Many of the ideas you’ll hear on the podcast come directly from the work we do with B2B marketing teams and business leaders every day.
If you’re looking for help applying these strategies inside your organisation, you can explore:
Want Practical LinkedIn Strategy In Your Inbox?
If you enjoy the podcast, you’ll love Michelle’s weekly newsletter, where she shares:
What’s changing on LinkedIn
What B2B brands are getting right (and wrong)
Simple actions you can take without burning hours on social
