LinkedIn Strategy Newsletter for B2B Marketing Teams
Practical LinkedIn Strategy for B2B Marketing Teams
Get clear, useful insights on LinkedIn Company Pages, employee advocacy, content strategy and the changes that matter to B2B marketers.
You’ll also hear about new podcast episodes, practical resources and selected events, all delivered straight to your inbox.
Subscribers receive my latest LinkedIn strategy insights before they’re published anywhere else.
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What You'll Receive
No hype. No recycled LinkedIn advice. Just practical insights that help B2B marketing teams get more from LinkedIn.
- Practical LinkedIn strategy you can apply immediately.
- New podcast episodes and YouTube videos.
- Articles on Company Pages, employee advocacy and AI.
- Invitations to webinars, events and new resources.
- The latest LinkedIn updates that matter for B2B marketers.
Is This Newsletter Is For You?
This newsletter is for you if…
- You manage LinkedIn for a B2B organisation.
- You want to improve your Company Page.
- You’re building an employee advocacy program.
- You need practical ideas rather than social media trends.
- You want LinkedIn to support real marketing and business goals.
Meet Michelle
Michelle J Raymond is the founder of B2B Growth Co and a LinkedIn strategist specialising in Company Pages, employee advocacy and B2B growth.
She works with B2B marketing teams around the world to build clearer, more coordinated LinkedIn strategies across Company Pages, employees and leaders.
Michelle shares practical lessons, real-world examples and the strategies she sees working across B2B organisations today.
- 31K+ LinkedIn followers
- 11K+ LinkedIn Newsletter subscribers
- 7K+ YouTube subscribers
- 230+ podcast episodes
- International LinkedIn speaker
Start With These Popular Articles
How to Choose a LinkedIn Company Page Trainer for Your B2B Team
A practical guide for B2B marketers choosing a LinkedIn Company Page trainer, including what to look for, questions to ask and red flags to avoid.
LinkedIn Employee Advocacy: How to Build a Program That Actually Works
Making LinkedIn work across a large B2B organisation takes more than content. The real opportunity is building the people, processes and structure behind it.
LinkedIn Strategy for B2B Marketing Teams: The Questions to Ask Before You Build It
The strongest LinkedIn strategies aren’t built inside marketing alone. Here’s how better conversations across the business lead to better decisions, clearer priorities and more useful content.
Your LinkedIn Company Page Isn’t Boring by Accident
Michelle J Raymond and Ashley Sava explore how B2B brands can turn LinkedIn Company Pages into recognisable voices people want to follow and involve.
The Reality of Launching Employee Advocacy on LinkedIn
Employee advocacy takes more than a tool and approved posts. Learn how Company Pages, employees and marketing teams can work together at scale.
Is Your LinkedIn Content Being Cited by AI?
Discover how LinkedIn articles, Company Page posts and employee expertise can earn AI citations—and how B2B marketers can track what’s working.
