LinkedIn Strategy Newsletter for B2B Marketing Teams
Practical LinkedIn Strategy for B2B Marketing Teams
Get clear, useful insights on LinkedIn Company Pages, employee advocacy, content strategy and the changes that matter to B2B marketers.
You’ll also hear about new podcast episodes, practical resources and selected events, all delivered straight to your inbox.
Subscribers receive my latest LinkedIn strategy insights before they’re published anywhere else.
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What You'll Receive
No hype. No recycled LinkedIn advice. Just practical insights that help B2B marketing teams get more from LinkedIn.
- Practical LinkedIn strategy you can apply immediately.
- New podcast episodes and YouTube videos.
- Articles on Company Pages, employee advocacy and AI.
- Invitations to webinars, events and new resources.
- The latest LinkedIn updates that matter for B2B marketers.
Is This Newsletter Is For You?
This newsletter is for you if…
- You manage LinkedIn for a B2B organisation.
- You want to improve your Company Page.
- You’re building an employee advocacy program.
- You need practical ideas rather than social media trends.
- You want LinkedIn to support real marketing and business goals.
Meet Michelle
Michelle J Raymond is the founder of B2B Growth Co and a LinkedIn strategist specialising in Company Pages, employee advocacy and B2B growth.
She works with B2B marketing teams around the world to build clearer, more coordinated LinkedIn strategies across Company Pages, employees and leaders.
Michelle shares practical lessons, real-world examples and the strategies she sees working across B2B organisations today.
- 31K+ LinkedIn followers
- 11K+ LinkedIn Newsletter subscribers
- 7K+ YouTube subscribers
- 230+ podcast episodes
- International LinkedIn speaker
Start With These Popular Articles
How to Choose a LinkedIn Strategist for Global B2B Teams
Your team already creates content and manages LinkedIn. How do you choose a strategist who will strengthen their decisions, skills and confidence? Learn what to assess across current expertise, governance, global alignment and practical support.
LinkedIn Company Page Results Dropping? 3 Things to Check
Are your LinkedIn Company Page results dropping? Before blaming the algorithm, discover three strategic checks to help B2B marketers improve performance, reach the right buyers and ensure their LinkedIn strategy is aligned with business goals for 2027.
LinkedIn Updates: What B2B Marketers Need to Know in October 2026
LinkedIn keeps rolling out new features, but which ones actually matter for B2B marketers? Michelle J Raymond shares her take on the latest Company Page updates, collaborative posts, feed changes and newsletter discovery, including where businesses should focus their efforts heading into 2027.
5 Best LinkedIn Trainers in Australia for 2026
Michelle J Raymond recommends five LinkedIn trainers in Australia, explaining who each suits and how to choose the right training for your business goals.
LinkedIn, YouTube and AI Search: How to Build B2B Pipeline
Discover how B2B marketers can combine LinkedIn, YouTube and AI search to reach buyers, build trust and generate more qualified leads with Michelle J Raymond and Sam Dunning.
LinkedIn Company Pages: The Trust Signal B2B Brands Miss
Your LinkedIn Company Page is a trust signal. Here’s how B2B brands can use content, people and the Power of Two to build credibility.
