LinkedIn Strategy Newsletter for B2B Marketing Teams
Practical LinkedIn Strategy for B2B Marketing Teams
Get clear, useful insights on LinkedIn Company Pages, employee advocacy, content strategy and the changes that matter to B2B marketers.
You’ll also hear about new podcast episodes, practical resources and selected events, all delivered straight to your inbox.
Subscribers receive my latest LinkedIn strategy insights before they’re published anywhere else.
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What You'll Receive
No hype. No recycled LinkedIn advice. Just practical insights that help B2B marketing teams get more from LinkedIn.
- Practical LinkedIn strategy you can apply immediately.
- New podcast episodes and YouTube videos.
- Articles on Company Pages, employee advocacy and AI.
- Invitations to webinars, events and new resources.
- The latest LinkedIn updates that matter for B2B marketers.
Is This Newsletter Is For You?
This newsletter is for you if…
- You manage LinkedIn for a B2B organisation.
- You want to improve your Company Page.
- You’re building an employee advocacy program.
- You need practical ideas rather than social media trends.
- You want LinkedIn to support real marketing and business goals.
Meet Michelle
Michelle J Raymond is the founder of B2B Growth Co and a LinkedIn strategist specialising in Company Pages, employee advocacy and B2B growth.
She works with B2B marketing teams around the world to build clearer, more coordinated LinkedIn strategies across Company Pages, employees and leaders.
Michelle shares practical lessons, real-world examples and the strategies she sees working across B2B organisations today.
- 31K+ LinkedIn followers
- 11K+ LinkedIn Newsletter subscribers
- 7K+ YouTube subscribers
- 230+ podcast episodes
- International LinkedIn speaker
Start With These Popular Articles
LinkedIn Company Page Audit: A B2B Buyer’s Guide
Learn what a LinkedIn Company Page audit should cover and how it can help B2B marketing teams agree priorities, strengthen strategy and secure internal support.
LinkedIn Company Pages: Does Your Brand Really Need Multiple in 2027?
Review your LinkedIn Company Page structure for 2027 and decide whether multiple Pages are strengthening your strategy or adding unnecessary complexity.
How Often Should You Post On A LinkedIn Company Page?
Most teams want a number. Here are the four questions that decide it, what three posts a week realistically costs you, and why the number only works when it’s aimed at one clear topic.
9 Best Podcasts for B2B Marketers in 2026 I Personally Recommend
Michelle J Raymond shares nine podcasts she recommends for B2B marketers, with trusted experts covering LinkedIn, demand generation, SEO, email, AI and more.
LinkedIn Company Page Strategy 2027: What Needs to Change?
Planning your LinkedIn Company Page strategy for 2027? Start by reviewing what the Page needs to achieve, how buyers are discovering your brand and where your people fit into the bigger LinkedIn strategy.
How to Choose a LinkedIn Company Page Trainer for Your B2B Team
A practical guide for B2B marketers choosing a LinkedIn Company Page trainer, including what to look for, questions to ask and red flags to avoid.
