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Some of our most popular blogs
How Global B2B Brands Balance Company Pages, Paid, Organic and Employee Advocacy
Michelle J Raymond speaks with Molly Hopkins from CBRE about how global B2B brands can balance Company Pages, paid social, organic content and employee advocacy on LinkedIn. Learn why LinkedIn works best as an ecosystem and how to decide where content belongs.
Employee Advocacy Is More Than Content Distribution on LinkedIn
Employee advocacy is more than content distribution. Michelle J Raymond and Colin Day explore how B2B brands can use LinkedIn, Company Pages and employee voices to build trust before buyers speak to sales.
Why Your B2B Marketing Isn’t Building Buyer Trust (Insights from The B2B Institute)
B2B buying committees are changing, and so is the way trust is built. Michelle J Raymond speaks with Vita Molis from The B2B Institute about why B2B creators, employee experts and trusted voices are becoming more important for building buyer confidence on LinkedIn.
500K Followers Later: What Actually Grew This LinkedIn Page
Michelle J Raymond shares four key lessons from Social Media Marketing World 2026 and AI Business World, including what B2B marketers need to know about AI, LinkedIn, strategy, overwhelm and why clarity matters more than ever.
What Actually Matters in B2B Marketing Right Now (SMMW26 Recap)
Michelle J Raymond shares four key lessons from Social Media Marketing World 2026 and AI Business World, including what B2B marketers need to know about AI, LinkedIn, strategy, overwhelm and why clarity matters more than ever.
LinkedIn’s Algorithm Didn’t Kill Company Pages. Marketers Did.
Are LinkedIn Company Pages really dead, or are marketers using them the wrong way? Michelle J Raymond breaks down why most B2B Company Pages struggle, what ManyChat is doing differently, and how brands can build visibility by participating in conversations instead of just broadcasting content. Perfect for B2B marketers looking to improve LinkedIn strategy, engagement, and brand credibility.
