Reach B2B Marketers Through Content They Trust
A Trusted B2B Creator
A Trusted B2B Creator
Michelle J Raymond partners with carefully selected B2B, marketing and social media technology brands that genuinely help her audience do better work.
Each collaboration is built around useful content, honest recommendations and long-term brand alignment—not one-off promotion.
With an established global audience across LinkedIn, newsletters, YouTube and the Social Media for B2B Growth podcast, Michelle helps relevant brands become understood, trusted and considered by B2B marketers and social media leaders.
Become a Brand B2B Marketers Trust
The most successful creator partnerships aren’t built around a single sponsored post.
They’re built through consistent, useful content that helps people understand your product, see it in action and trust the value it brings.
By working across LinkedIn, newsletters, YouTube and podcast content, your brand becomes familiar, relevant and trusted by the B2B marketers you want to reach.
Turn Attention Into Trust
Turn Attention Into Trust
The right partnership does more than increase visibility. It helps your brand become recognised, trusted and remembered by the people who influence B2B buying decisions.
✓ Reach more B2B marketing decision-makers
✓ Build trust through educational content
✓ Show your product solving real business challenges
✓ Stay visible where B2B marketers already learn
✓ Build long-term brand recognition
Every partnership is built around your goals, audience and product— creating content that feels valuable rather than promotional.
Where Your Brand Connects With B2B Marketers
Every partnership is designed around the channels and opportunities that will best help you educate, engage and build trust with your B2B audience.
Start conversations with B2B marketers
Newsletter
Build trust with longer-form educational content
Podcast
Earn credibility through expert conversations
YouTube
Show your product solving real problems
Brand Partnership FAQs
Michelle partners with B2B, marketing, social media, AI, content, CRM, video, podcasting, analytics and productivity brands that are genuinely useful to her audience.
Yes. Michelle is open to conversations about one-off sponsored content where there is a strong fit between the brand, product and her audience.
The first step is understanding the product, campaign objective and what value the collaboration could create for B2B marketers. Longer-term partnerships are preferred, but the right one-off opportunity may be a useful place to begin.
Partnerships may include LinkedIn posts, LinkedIn newsletters, YouTube videos, podcast sponsorships, webinars, speaking opportunities and integrated multi-channel campaigns.
The simple answer is no. Integrity is everything. The longer answer is that sometimes testing during an extended trial period is enough to understand the product. Let’s talk.
Absolutely not! Michelle does not partner with tools that scrape LinkedIn data, automate engagement or breach the LinkedIn User Agreement.
Yes. Partnerships can support launches, education campaigns, research, category awareness and longer-term ambassador programs.
Yes. Content must remain in Michelle’s voice and reflect her honest experience and opinion. All commercial partnerships will be disclosed appropriately.
Yes. Where platform data is available, Michelle can provide relevant campaign analytics and performance insights after the collaboration.
Reporting may include metrics such as impressions, engagement, clicks, video views, newsletter performance or other channel-specific results. Michelle is also happy to discuss campaign objectives upfront so success can be measured against the outcomes that matter most to your brand.
Client Testimonials
Meet Michelle J Raymond
Michelle J Raymond is a B2B LinkedIn strategist, international speaker, trainer, author and host of the Social Media for B2B Growth podcast.
She has built a global audience by helping B2B marketers understand LinkedIn, strengthen their Company Pages and create content that earns attention and trust.
With more than 20 years of B2B sales experience and deep practical expertise in LinkedIn strategy, Michelle brings more than reach to a partnership. She understands the commercial challenges facing marketing teams and knows how to translate complex products into useful, credible content.
Her reputation is built on practical advice, honest opinions and responsible LinkedIn use.
- 31K+ LinkedIn followers
- 12K+ LinkedIn newsletter subscribers
- 7K+ YouTube subscribers
- Host of Social Media for B2B Growth podcast
- International LinkedIn speaker
- Conference keynote and workshop facilitator
- Co-author of two LinkedIn books
