5 Best LinkedIn Trainers in Australia for 2026

Michelle J Raymond recommends five LinkedIn trainers in Australia, explaining who each suits and how to choose the right training for your business goals.
LinkedIn Company Pages: The Trust Signal B2B Brands Miss

Your LinkedIn Company Page is a trust signal. Here’s how B2B brands can use content, people and the Power of Two to build credibility.
Why Your LinkedIn Company Page Is Underperforming

Posting consistently but questioning the results? Discover how clearer positioning, ownership and team participation can strengthen your LinkedIn Company Page.
LinkedIn Company Page Audit: A B2B Buyer’s Guide

Learn what a LinkedIn Company Page audit should cover and how it can help B2B marketing teams agree priorities, strengthen strategy and secure internal support.
LinkedIn Company Pages: Does Your Brand Really Need Multiple in 2027?

Review your LinkedIn Company Page structure for 2027 and decide whether multiple Pages are strengthening your strategy or adding unnecessary complexity.
LinkedIn Company Page Strategy 2027: What Needs to Change?

Planning your LinkedIn Company Page strategy for 2027? Start by reviewing what the Page needs to achieve, how buyers are discovering your brand and where your people fit into the bigger LinkedIn strategy.
How to Choose a LinkedIn Company Page Trainer for Your B2B Team

A practical guide for B2B marketers choosing a LinkedIn Company Page trainer, including what to look for, questions to ask and red flags to avoid.
LinkedIn Employee Advocacy: How to Build a Program That Actually Works

Making LinkedIn work across a large B2B organisation takes more than content. The real opportunity is building the people, processes and structure behind it.
LinkedIn Strategy for B2B Marketing Teams: The Questions to Ask Before You Build It

The strongest LinkedIn strategies aren’t built inside marketing alone. Here’s how better conversations across the business lead to better decisions, clearer priorities and more useful content.
Your LinkedIn Company Page Isn’t Boring by Accident

Michelle J Raymond and Ashley Sava explore how B2B brands can turn LinkedIn Company Pages into recognisable voices people want to follow and involve.