Why Your LinkedIn Company Page Follower Count Matters More Than You Think
When it comes to LinkedIn, businesses often ask: Does the number of followers on our company page actually matter? The short answer? Yes, but only if you know how to use it to your advantage. Having an industry-leading follower count isn’t just a vanity metric. It’s a form of social proofthat can build trust, attract […]
LinkedIn Newsletters vs. Email Newsletters: Which is Best for B2B Growth?
The Newsletter Showdown: LinkedIn vs. Email In the blue corner, we have LinkedIn newsletters; in the red corner, we have off-platform email newsletters. Which one is best for B2B businesses? For years, I knew I should have a newsletter outside LinkedIn, but I kept putting it off. Now, nearly five years later, I’ve finally done […]
How to Verify Your LinkedIn Company Page: A Step-by-Step Guide
How to Verify Your LinkedIn Company Page: A Step-by-Step Guide LinkedIn Company Pages are crucial for building your brand’s presence, but verifying them adds another layer of credibility and trust. LinkedIn has introduced a new feature allowing businesses to verify their Company Pages, reducing fake accounts and helping genuine organisations stand out. In this article, […]
Urgent LinkedIn Update: New Generative AI Privacy Setting – What You Need to Know
Recently, LinkedIn introduced a new setting, allowing your personal data and content to be used to train generative AI models – without any prior notification. Here’s everything you need to know about this update and how to opt out if you prefer not to participate. What Is the Generative AI Privacy Setting? LinkedIn quietly introduced […]
Essential LinkedIn Updates You Need to Know
LinkedIn constantly evolves, with regular updates to enhance Company Pages, Personal Profiles, and content. As these changes roll out, staying ahead and leveraging the platform’s new features is crucial to boost your visibility and business growth. In this post, I summarise the most important recent LinkedIn updates, including a game-changing feature that could dramatically increase […]
What To Post On a LinkedIn Company Page
Creating engaging and effective content for your LinkedIn Company Page can be challenging, especially when balancing brand guidelines with the dynamic nature of social media. Understanding what to post on LinkedIn Company Page’s to meet the needs of both can be tricky, so I created the 3-2-1 Content Framework Framework that can help you increase […]
Use Your LinkedIn Company Page as a Cheerleader for Your Team: The Power of Page Advocacy
I know, I know. Everyone on LinkedIn is telling you that employee advocacy is the answer to everything and that you should ignore your Company Page. But what if you dared to be different and turned your LinkedIn Company Page into a powerful cheerleader for your team, driving motivation, engagement, and brand success? Let’s explore […]
R.A.T.E Your LinkedIn Posts to Boost Impressions for FREE!
With over one billion members on LinkedIn and 70M Company Pages, getting your posts noticed requires more than just hitting the “Post” button. With so much content vying for attention, how do you ensure that your post stands out, resonates with your audience, and contributes to your thought leadership? Introducing my R.A.T.E system—a simple yet […]
LinkedIn Company Page Updates You Need to Know
LinkedIn has recently rolled out new features for company pages, and as a LinkedIn Pages expert, I’m excited to share these three key updates with you – two I like and one I was left a little disappointed. Streamlined Invitation Process for Page Invite Credits One of the most notable updates is the […]
LinkedIn Company Pages Can Now Accept and Respond to Direct Messages
LinkedIn Company Pages Can Now Accept and Respond to Direct Messages In the ever-evolving world of B2B social networking, LinkedIn™️ remains a cornerstone for professionals worldwide. The platform’s latest update is a game-changer for businesses, social media managers, and marketers alike. The platform now allows businesses to engage in one-on-one conversations with their audience, thanks […]
