LinkedIn B2B G.R.O.W.T.H Masterclass
LinkedIn B2B G.R.O.W.T.H Masterclass
LinkedIn B2B G.R.O.W.T.H Masterclass
LinkedIn hasn’t stopped working — but the way teams are expected to use it has changed.
Between constant platform updates, shifting algorithms and an endless stream of conflicting advice, most employees are left unsure where to focus or how LinkedIn fits into their role at work.
This G.R.O.W.T.H Masterclass gives your team a clear, practical starting point.
Not more noise.
Not generic posting tips.
A shared framework that shows employees how LinkedIn supports business goals, how they can contribute confidently, and how individual activity connects back to broader brand visibility.
Don’t Let Uncertainty Hold Back Your Team’s Impact on LinkedIn
Most employees aren’t resisting LinkedIn — they’re unsure what’s expected, what’s appropriate, or how their activity supports the business.
This training provides your team with a clear, shared framework for using LinkedIn effectively. They learn how to build professional relationships, support Company Page visibility, and contribute confidently — without pressure to sell or post constantly.
When employees understand how LinkedIn fits into the bigger picture, participation becomes easier, more consistent, and far more effective.
Our G.R.O.W.T.H Framework
Our G.R.O.W.T.H Framework
A practical framework that gives employees clarity, confidence and consistency when using LinkedIn for business.
G — Game Plan
Employees understand why LinkedIn matters to the business and how their activity supports Company Page visibility, brand credibility and long-term growth.
R — Relationships
Employees learn to build genuine, professional relationships that matter—not just collect connections.
O — Outreach
Employees learn how to engage on LinkedIn in a way that feels professional, relevant and aligned with business goals.
W — Willingness
We address the confidence gap that prevents many employees from attending.
T — Thought Leadership
Employees learn to contribute insight without being influencers or constant content creators.
H — Habits
Employees leave with simple, repeatable habits they can realistically maintain.
Turn Employee Activity into Meaningful Business Impact on LinkedIn
Confident Professional Presence
Employees are supported to show up on LinkedIn in a way that reflects their expertise and role — without pressure to become influencers or constant content creators.
Building Professional Networks
Employees learn how to identify and connect with the right people — customers, partners, peers and industry contacts.
A Proven, Repeatable Framework
Instead of every employee figuring LinkedIn out on their own, the G.R.O.W.T.H framework, saves time, removes guesswork and creates alignment across the business.
Visibility & Opportunity
When employees engage with purpose, LinkedIn activity supports broader business goals — from content visibility and brand awareness to inbound conversations and future opportunities.
FAQ's
The session lasts 2.5 hours and is designed to be interactive with plenty of time built in for questions.
No. The training is presented either in person or via Zoom. We have designed the training for it to be interactive so you get most value out of your time.
Anyone looking to improve their LinkedIn presence can benefit – from established marketing leaders, or employees getting started, to businesses aiming to boost their brand visibility and networking capabilities.
Absolutely. Just book an Intro Call to learn more.
The training provides insights on crafting a compelling LinkedIn profile, showcasing your expertise, and engaging with your network, which are crucial in building a strong personal brand.
Absolutely! Our training includes strategies for using LinkedIn as a powerful tool for lead generation, including identifying potential clients, engaging them effectively and nurturing them to stay top of mind.
LinkedIn is the platform where business coversations happen. While LinkedIn may not be the platform that your clients buy on, there is much more to your industry than just clients. Think networking with suppliers, manufacturers, industry associations, regulatory bodies etc.
Our G.R.O.W.T.H framework is designed to give a clear path for your employees to follow.
G = Game Plan
R = Relationships
O = Outreach
W = Willingness
T = Thought Leadership
H = Habits
Yes, our training is designed to cater to all levels, including beginners. We provide foundational knowledge and gradually build up to more advanced concepts.
We offer group training for groups within one company. This ensures that we deliver training based on individual company goals and resources.
Simply click on the “Book an Intro Call” button to book a time to talk with Michelle to answer any last questions and talk through the process.
We work globally and as such accept most major currencies – AUD, USD, EUR, GBP and NZD.
Client Testimonials
The LinkedIn Branding Book: The Power of Two. Build Your Personal and Business Brand on LinkedIn for Exponential Growth
Inside, you’ll discover the power of putting yourself out there and the foundational branding steps you need to stand out and rise up on LinkedIn as an employee or a business.
Think of #MichelleSquared as empowering yet straight-talk experts, guiding you to build a personal or business brand that is uniquely and proudly yours.
BONUSES INCLUDED – 50 page action-taking companion Brand Squared Workbook™ + Links throughout to top-ranked “The LinkedIn Branding Show by #MichelleSquared” podcast, where you can listen in to the authors discussing LinkedIn Branding together in more detail.
