LinkedIn Marketing Strategy for Global B2B Teams

Build brand awareness and demand generation through your Company Page, leaders and employees.

Strategy, training and practical playbooks to help global B2B marketing teams show up consistently across markets, regions and roles.

Brand Awareness

Demand Generation

Team Alignment

Why Global B2B Marketing Teams Struggle on LinkedIn

When LinkedIn is managed across multiple markets, regions, leaders and employees, activity can quickly become disconnected.

The Company Page is posting. Leaders show up inconsistently. Employees want to help, but they are not sure what to say or how to contribute.

The result is missed brand awareness, weaker demand generation and inconsistent visibility in the conversations that matter.

With the right LinkedIn strategy, training and playbooks, your team can show up with greater clarity, confidence and consistency.

Your LinkedIn Team System

A Company Page-led approach that helps global B2B marketing teams align their brand, leaders and employees around brand awareness and demand generation.

Strategy

Define the role LinkedIn should play across your Company Page, leaders, employees and markets.

TRAINING

Build the confidence and consistency your team needs to post, comment and contribute on LinkedIn.

PLAYBOOKS

Give your team practical guidance they can use across regions, roles and levels of LinkedIn experience.

Led by Proven B2B LinkedIn Expertise

B2B Growth Co helps global B2B marketing teams build brand awareness and demand generation on LinkedIn without relying on shortcuts, hacks or disconnected activity.

Led by Michelle J Raymond, B2B Growth Co brings more than 20 years of B2B sales experience and deep LinkedIn expertise to help teams align their Company Page, leaders and employees around one clear strategy.

We do not chase overnight wins or whatever the algorithm appears to favour this week. We build practical LinkedIn strategies, training and playbooks that help your team show up consistently, confidently and in the right conversations.

Because LinkedIn growth does not come from one person doing more. It comes from your Company Page, leaders and employees working together.

How We Help Global B2B Marketing Teams

LinkedIn Audit & Strategy

Company Page Strategy & Training

Team & Employee Activation

Trusted by Global B2B Teams

How We Help Global B2B Marketing Teams

LinkedIn strategy, training and support designed to align your Company Page, leaders and employees around brand awareness and demand generation.

AUDIT & STRATEGY

A clear review of your LinkedIn presence, with practical recommendations to improve brand awareness, demand generation and team alignment.

COMPANY PAGE TRAINING & SUPPORT

Practical guidance to help your marketing team manage, optimise and grow your Company Page with more confidence and consistency.

TEAM & EMPLOYEE ACTIVATION

Training and playbooks that help leaders and employees show up with more clarity, confidence and consistency.

Client Testimonials

"Michelle is our Linkedin whisperer. We managed to build a nice following on the platform over the years, but Michelle helped us unlock the full potential by optimizing profiles, sharing best practices, gently nudging us to focus on our strategy for the platform, and constantly being a cheerleader for our success. Linkedin can feel like a black box. Having someone, we can rely on to keep us on top of what's happening has been invaluable. A bonus is that her enthusiasm and positivity are contagious."

Kelly KovackCEO, BeautyMatter

"Michelle is a LinkedIn superhero. Patient yet direct, supportive but informative. No judging, just good ole fashion guidance. Importantly, Michelle is authentic, to me that matters most. Thank you for working with me and my incredible team."

Lina GoodmanCEO, Tyre Stewardship Australia

"I recently engaged Michelle to do some work with me, Wow! Michelle has a unique talent of understanding how to create personal and business brand alignment with social media cut through. Her own personal style and commitment to deliver adds to the magic she brings. I can not recommend her enough."

Darlene Mattiske-WoodCEO, Australian Military Bank

"I highly recommend a Power Hour session. As a small marketing team, our objective was to increase our presence and impact on LinkedIn without an excessive time investment. Michelle was able to distill the abundance of information about LinkedIn into practical, bite-sized recommendations on strategy execution, workflows, and tools. Importantly, her advice will enable us to focus our efforts as a team. Investing in a Power Hour with Michelle was incredibly worthwhile in developing our path forward with LinkedIn."

Arlita McDonaldMarketing Communications Specialist, Ethos Urban

"Working with Michelle is a real pleasure. It's clear when you're working with a subject matter expert! It's even better when it's engaging and fun too! Michelle's process and genuine interest in understanding what I was trying to achieve is professional and reassuring. I look forward to bringing the concepts to life and achieving excellent results. I definitely recommend a quiet conversation with Michelle if you want to move ahead and achieve real outcomes."

Sloan WilkinsFinancial Coach, Executive Financial Coaching

"Once in a while, you find someone aligned with your business values. I seriously think we could finish each other's sentences. Working with Michelle J Raymond was such a crazy-great experience. She helped me refine my LinkedIn strategy, and there's nothing better than having a plan. Her expertise provided me with valuable insights and made the learning process enjoyable. With her upcoming role as a speaker at Social Media Marketing World, I am confident that she is on her way to becoming a highly recognized and sought-after LinkedIn expert. I am truly grateful for the opportunity to have worked with her. Thanks, Michelle!"

Marisa ShadrickCompany Owner, Amplify Your Authority

"I had the distinct pleasure of working with Michelle in many different capacities. First, she was an amazing guest on my Social Media Marketing podcast. She went on to speak inside our professional organization and also presented at our Social Media Marketing World conference. Michelle is a true LinkedIn expert. She brings energy and excitement to every opportunity. I was very impressed to see how present she was for attendees at our conference. If you are looking for a podcast guest or speaker at your next event, I highly recommend Michelle J Raymond."

Michael (Mike) StelznerCEO/Founder, Social Media Examiner & Social Media Marketing World

"Michelle has demonstrated a great understanding of LinkedIn and also how we should change our approach and tactics in a way to become more ready for the ongoing changes that happen on the platform and stay on top of our game. She asked the right questions about the business and she proposed smaller /bigger improvements together with the why, and how these can help us. The suggestions included very practical items that can be easily implemented together with some great thoughts on how we should rethink our messaging and try to activate our community instead of just growing the number of our followers which was the primary reason why we reached out to her at the first place."

Andrea FarkasHead of Marketing Operations & Growth, Top Employer Institute

"Want to win with LinkedIn? Invest in Michelle. I have all the time in the world for chatting with Michelle. She's brilliant at what she does and her energy and passion for LinkedIn company pages and using LinkedIn for B2B growth is tireless. Follow her, and tune into her podcast and live shows for a glimpse of what working together is like. We have collaborated a few times over the past couple of years and I always walk away looking forward to the next conversation. The best part is that you can work with Michelle on a personal coaching level 1-1 or you can bring her onboard to take your brand from zero to hero. You are amazing my friend."

Danielle GuzmanGlobal Head of Social Media, Marsh McLennan

"Despite being one of the most sought after LinkedIn Experts and speakers globally, Michelle has retained an approach that is both welcoming to mini solopreneurs like me and the big guns of enterprise. Michelle was instrumental in helping me convey my quirky approach on LinkedIn to my target audience, yet I think I only scratched the surface of her talent. Highly recommend"

Katherine Melton-ScottFounder, Changing Business Minds

Highly recommend Michelle. She helped us shape our LinkedIn strategy, providing guidance based on her years of experience managing and consulting for company LinkedIn pages. She answered all of our questions clearly and gave us a clear direction ahead.

Tara PorterSocial Media Strategy & Content Manager, Conga

I recently took Michelle’s B2B Growth Masterclass, and it was such an amazing experience. Her energy, enthusiasm, and knowledge kept me engaged and excited to learn throughout the entire session. I’ve been listening to her podcast and watching her YouTube videos for a while now, so getting to do a one-on-one session with her was a bit surreal. I was definitely a bit starstruck. I highly recommend taking her course and exploring her content. She breaks down B2B growth with real-world insights and strategies you can apply directly to your page.

Daniel ChenCreative & Marketing Director, RENO Lighting

LinkedIn Marketing Strategy for Global B2B Teams

LinkedIn Marketing Strategy for Global B2B Teams

Brand Awareness

Demand Generation

Team Alignment

Why Global B2B Marketing Teams Struggle on LinkedIn

Why Global B2B Marketing Teams Struggle on LinkedIn

Your LinkedIn Team System

A Company Page-led approach that helps global B2B marketing teams align their brand, leaders and employees around brand awareness and demand generation.

Strategy

TRAINING

PLAYBOOKS

Led by Proven B2B LinkedIn Expertise

Led by Proven B2B LinkedIn Expertise

How We Help Global B2B Marketing Teams

LinkedIn Audit & Strategy

Company Page Strategy & Training

Team & Employee Activation

Trusted by Global B2B Teams

How We Help Global B2B Marketing Teams

LinkedIn strategy, training and support designed to align your Company Page, leaders and employees around brand awareness and demand generation.

AUDIT & STRATEGY

COMPANY PAGE TRAINING & SUPPORT

TEAM & EMPLOYEE ACTIVATION

Client Testimonials

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