LinkedIn Growth for B2B Brands — Company Pages and People, Working Together
LinkedIn Growth for B2B Brands — Company Pages and People, Working Together
We help B2B brands build trust, demand, and credible industry voices on LinkedIn — starting with the Company Page and scaling through employee advocacy.
Brand Awareness
Demand Generation
Unlock Growth
Why Most B2B Brands Struggle on LinkedIn
Why Most B2B Brands Struggle on LinkedIn
Without a clear Company Page led strategy, many B2B teams struggle to turn LinkedIn into a reliable growth channel.
The result isn’t just lower engagement — it’s missed commercial opportunity.
- Inconsistent visibility: Your Company Page and employees post sporadically, making it hard to stay visible in the right conversations.
- Wasted effort: Teams are active, but activity isn’t aligned to business goals — so time is spent without meaningful impact.
- Lost momentum: Competitors with a clear LinkedIn strategy build trust faster, stay top of mind longer, and win attention during long sales cycles.
With the right strategy and support, LinkedIn becomes a platform where your whole team is efficient and effective.
A Clear, Company Page Led Approach
to B2B Growth on LinkedIn
A structured approach designed for B2B teams — not ad-hoc LinkedIn activity.
Plan
Define a Company Page–led LinkedIn strategy aligned to your business goals.
PERFORM
Equip your team with training and guidance for consistent, on-brand LinkedIn activity.
PROSPER
Build visibility, trust, and momentum on LinkedIn that supports long sales cycles.
Led by Proven B2B LinkedIn Expertise
Led by Proven B2B LinkedIn Expertise
B2B Growth Co works with established B2B teams who want to be visible, credible, and competitive on LinkedIn — without shortcuts or empty promises.
Led by Michelle J Raymond, we bring over 20 years of B2B sales experience and deep LinkedIn expertise to help companies build a clear, Company Page led strategy that actually supports long sales cycles.
We don’t chase overnight wins or algorithm tricks. We build practical LinkedIn game plans that align your Company Page and employees around real business goals. We’ll work with you to ensure your team shows up consistently, confidently, and in the right conversations.
Like the best-performing teams, growth happens when strategy, systems, and people work together. That’s where we partner with you to elevate the whole team, not just individual profiles.
How We Help B2B Teams Grow on LinkedIn
Start With a Strategy Call
Define Your Company Page Led Strategy
Build Visibility and Momentum
Trusted by B2B Teams Globally
How B2B Teams Work With B2B Growth Co
Company Page–led LinkedIn services designed for established B2B brands
Foundational LinkedIn training that helps employees build confident, credible personal brands.
Client Testimonials
"Michelle is our Linkedin whisperer. We managed to build a nice following on the platform over the years, but Michelle helped us unlock the full potential by optimizing profiles, sharing best practices, gently nudging us to focus on our strategy for the platform, and constantly being a cheerleader for our success. Linkedin can feel like a black box. Having someone, we can rely on to keep us on top of what's happening has been invaluable. A bonus is that her enthusiasm and positivity are contagious."
Kelly KovackCEO, BeautyMatter 
"Michelle is a LinkedIn superhero. Patient yet direct, supportive but informative. No judging, just good ole fashion guidance. Importantly, Michelle is authentic, to me that matters most. Thank you for working with me and my incredible team."
Lina GoodmanCEO, Tyre Stewardship Australia 
"I recently engaged Michelle to do some work with me, Wow!
Michelle has a unique talent of understanding how to create personal and business brand alignment with social media cut through. Her own personal style and commitment to deliver adds to the magic she brings. I can not recommend her enough."
Darlene Mattiske-WoodCEO, Australian Military Bank 
"I highly recommend a Power Hour session.
As a small marketing team, our objective was to increase our presence and impact on LinkedIn without an excessive time investment.
Michelle was able to distill the abundance of information about LinkedIn into practical, bite-sized recommendations on strategy execution, workflows, and tools.
Importantly, her advice will enable us to focus our efforts as a team. Investing in a Power Hour with Michelle was incredibly worthwhile in developing our path forward with LinkedIn."
Arlita McDonaldMarketing Communications Specialist, Ethos Urban 
"Working with Michelle is a real pleasure. It's clear when you're working with a subject matter expert! It's even better when it's engaging and fun too!
Michelle's process and genuine interest in understanding what I was trying to achieve is professional and reassuring. I look forward to bringing the concepts to life and achieving excellent results.
I definitely recommend a quiet conversation with Michelle if you want to move ahead and achieve real outcomes."
Sloan WilkinsFinancial Coach, Executive Financial Coaching 
"Once in a while, you find someone aligned with your business values. I seriously think we could finish each other's sentences.
Working with Michelle J Raymond was such a crazy-great experience. She helped me refine my LinkedIn strategy, and there's nothing better than having a plan.
Her expertise provided me with valuable insights and made the learning process enjoyable.
With her upcoming role as a speaker at Social Media Marketing World, I am confident that she is on her way to becoming a highly recognized and sought-after LinkedIn expert.
I am truly grateful for the opportunity to have worked with her. Thanks, Michelle!"
Marisa ShadrickCompany Owner, Amplify Your Authority 
"I had the distinct pleasure of working with Michelle in many different capacities. First, she was an amazing guest on my Social Media Marketing podcast. She went on to speak inside our professional organization and also presented at our Social Media Marketing World conference.
Michelle is a true LinkedIn expert. She brings energy and excitement to every opportunity. I was very impressed to see how present she was for attendees at our conference. If you are looking for a podcast guest or speaker at your next event, I highly recommend Michelle J Raymond."
Michael (Mike) StelznerCEO/Founder, Social Media Examiner & Social Media Marketing World 
"Michelle has demonstrated a great understanding of LinkedIn and also how we should change our approach and tactics in a way to become more ready for the ongoing changes that happen on the platform and stay on top of our game. She asked the right questions about the business and she proposed smaller /bigger improvements together with the why, and how these can help us. The suggestions included very practical items that can be easily implemented together with some great thoughts on how we should rethink our messaging and try to activate our community instead of just growing the number of our followers which was the primary reason why we reached out to her at the first place."
Andrea FarkasHead of Marketing Operations & Growth, Top Employer Institute 
"Want to win with LinkedIn? Invest in Michelle. I have all the time in the world for chatting with Michelle. She's brilliant at what she does and her energy and passion for LinkedIn company pages and using LinkedIn for B2B growth is tireless. Follow her, and tune into her podcast and live shows for a glimpse of what working together is like. We have collaborated a few times over the past couple of years and I always walk away looking forward to the next conversation. The best part is that you can work with Michelle on a personal coaching level 1-1 or you can bring her onboard to take your brand from zero to hero. You are amazing my friend."
Danielle GuzmanGlobal Head of Social Media, Marsh McLennan 
"Despite being one of the most sought after LinkedIn Experts and speakers globally, Michelle has retained an approach that is both welcoming to mini solopreneurs like me and the big guns of enterprise. Michelle was instrumental in helping me convey my quirky approach on LinkedIn to my target audience, yet I think I only scratched the surface of her talent. Highly recommend"
Katherine Melton-ScottFounder, Changing Business Minds 
Highly recommend Michelle. She helped us shape our LinkedIn strategy, providing guidance based on her years of experience managing and consulting for company LinkedIn pages. She answered all of our questions clearly and gave us a clear direction ahead.
Tara PorterSocial Media Strategy & Content Manager, Conga 
I recently took Michelle’s B2B Growth Masterclass, and it was such an amazing experience. Her energy, enthusiasm, and knowledge kept me engaged and excited to learn throughout the entire session. I’ve been listening to her podcast and watching her YouTube videos for a while now, so getting to do a one-on-one session with her was a bit surreal. I was definitely a bit starstruck.
I highly recommend taking her course and exploring her content. She breaks down B2B growth with real-world insights and strategies you can apply directly to your page.
Daniel ChenCreative & Marketing Director, RENO Lighting 
