LinkedIn Strategy - B2B LinkedIn Strategy, Training & Done-For-You

Why Your B2B Marketing Isn’t Building Buyer Trust (Insights from The B2B Institute)

B2B buying committees are changing, and so is the way trust is built. Michelle J Raymond speaks with Vita Molis from The B2B Institute about why B2B creators, employee experts and trusted voices are becoming more important for building buyer confidence on LinkedIn.

500K Followers Later: What Actually Grew This LinkedIn Page

Michelle J Raymond shares four key lessons from Social Media Marketing World 2026 and AI Business World, including what B2B marketers need to know about AI, LinkedIn, strategy, overwhelm and why clarity matters more than ever.

What Actually Matters in B2B Marketing Right Now (SMMW26 Recap)

LinkedIn’s Algorithm Didn’t Kill Company Pages. Marketers Did.

Are LinkedIn Company Pages really dead, or are marketers using them the wrong way? Michelle J Raymond breaks down why most B2B Company Pages struggle, what ManyChat is doing differently, and how brands can build visibility by participating in conversations instead of just broadcasting content. Perfect for B2B marketers looking to improve LinkedIn strategy, engagement, and brand credibility.

Stop Wasting Content: LinkedIn & B2B Marketing Mistakes

Most B2B marketing teams don’t have a content problem. They have a content waste problem.

Michelle J Raymond and Lee Densmer unpack why good B2B content gets lost, ignored, or only used once and how marketing teams can get more value from the content they already create.

Why Your LinkedIn Profile Matters More Than Your Posts (2026 Update)

Why your LinkedIn profile matters more than posting in 2026. Discover how B2B marketers can improve visibility, reach and results with better positioning and profile clarity.

What to Fix First on Your LinkedIn Company Page

Fix your LinkedIn Company Page fast. Learn the three common mistakes B2B marketers make and how to improve clarity, content and strategy to drive better engagement and results.

Is Employee Advocacy Just an Engagement Pod With a Company Logo?

Employee advocacy or engagement pod in disguise? Learn how intent, not activity, determines whether your LinkedIn strategy builds real reach or just internal noise.

LinkedIn and AI Citations: What the Latest Research Really Means for B2B Marketers

LinkedIn is increasingly cited in AI answers, but most marketers are drawing the wrong conclusions. Discover why indexed LinkedIn content appears in AI results and what B2B marketers should focus on instead of simply posting more.