How to Choose a LinkedIn Strategist for Global B2B Teams
Your team already creates content and manages LinkedIn. How do you choose a strategist who will strengthen their decisions, skills and confidence? Learn what to assess across current expertise, governance, global alignment and practical support.
LinkedIn Company Page Results Dropping? 3 Things to Check
Are your LinkedIn Company Page results dropping? Before blaming the algorithm, discover three strategic checks to help B2B marketers improve performance, reach the right buyers and ensure their LinkedIn strategy is aligned with business goals for 2027.
LinkedIn Updates: What B2B Marketers Need to Know in October 2026
LinkedIn keeps rolling out new features, but which ones actually matter for B2B marketers? Michelle J Raymond shares her take on the latest Company Page updates, collaborative posts, feed changes and newsletter discovery, including where businesses should focus their efforts heading into 2027.
5 Best LinkedIn Trainers in Australia for 2026
Michelle J Raymond recommends five LinkedIn trainers in Australia, explaining who each suits and how to choose the right training for your business goals.
LinkedIn, YouTube and AI Search: How to Build B2B Pipeline
Discover how B2B marketers can combine LinkedIn, YouTube and AI search to reach buyers, build trust and generate more qualified leads with Michelle J Raymond and Sam Dunning.
LinkedIn Company Pages: The Trust Signal B2B Brands Miss
Your LinkedIn Company Page is a trust signal. Here’s how B2B brands can use content, people and the Power of Two to build credibility.
LinkedIn Company Page Audit: A B2B Buyer’s Guide
Learn what a LinkedIn Company Page audit should cover and how it can help B2B marketing teams agree priorities, strengthen strategy and secure internal support.
LinkedIn Company Pages: Does Your Brand Really Need Multiple in 2027?
Review your LinkedIn Company Page structure for 2027 and decide whether multiple Pages are strengthening your strategy or adding unnecessary complexity.
LinkedIn Company Page Strategy 2027: What Needs to Change?
Planning your LinkedIn Company Page strategy for 2027? Start by reviewing what the Page needs to achieve, how buyers are discovering your brand and where your people fit into the bigger LinkedIn strategy.
LinkedIn Employee Advocacy: How to Build a Program That Actually Works
Making LinkedIn work across a large B2B organisation takes more than content. The real opportunity is building the people, processes and structure behind it.
