Page Lift Off
Stop Guessing What Works on Your LinkedIn Company Page!
Page Lift-Off is your 5-part mini course packed with practical tips to help Page Admins take action and get results. Whether you’re starting from scratch or want to improve what you’ve already got, this is your launchpad.
✅ Quick wins
✅ Clear strategy
✅ Real talk (no gimmicks)
Let’s get your Page working harder for your business.
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I know being a LinkedIn Company Page Admin can be a tough job. So I've created a mini course for you to take action and get quick wins, delivered straight to your inbox!
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Why LinkedIn Is Being Cited by AI (And What Marketers Are Getting Wrong)
LinkedIn is increasingly cited in AI answers, but most marketers are drawing the wrong conclusions. Discover why indexed LinkedIn content appears in AI results and what B2B marketers should focus on instead of simply posting more.

Why Most Corporate B2B LinkedIn Strategies Underperform
High-performing corporate social on LinkedIn doesn’t happen by accident. Learn how B2B marketing teams can improve results through stronger messaging, early collaboration, employee advocacy and smarter amplification.

Has B2B Marketing Lost Its Way? Rethinking MQLs, Attribution and Customer Focus
B2B marketing teams often hesitate to niche down, fearing they’ll shrink the opportunity. But clarity drives relevance. Discover why defining the right audience and problem strengthens positioning, messaging and LinkedIn performance.

How To Build Real Authority On LinkedIn (Without Faking It)
B2B marketers are often expected to “own LinkedIn” without strategy or training. Here’s why faking it until you make it rarely delivers real results.

How To Build a LinkedIn Company Page That Grows
Most LinkedIn Company Pages struggle to grow. Learn the Four Cs framework Michelle J Raymond uses to fix what’s holding your Page back.

Outsourcing LinkedIn Company Page Management vs Managing Internally: What’s Right for Your B2B Team?
Should you outsource LinkedIn Company Page management or keep it in-house? Discover the pros, cons and hybrid model B2B marketing teams use to improve consistency, visibility and demand generation.