7 Common LinkedIn Objections Leaders Raise (and How to Respond)
I don’t need LinkedIn! It’s not my job! Sound familiar? As a B2B marketer or business leader, you may have had grand plans of establishing a LinkedIn presence for your brand and employees. But when you mentioned the idea internally, chances are you inevitably received pushback. Sales teams often feel that their traditional methods—like cold […]
LinkedIn B2B Marketing Strategies for 2026 (The Practical Guide)
LinkedIn still works for B2B — but not in the way most teams expect. This practical guide breaks down what’s changed, the trends shaping 2026, and how to use LinkedIn to drive relevance, trust, and real business outcomes.
10 Mistakes Killing Your Lead Generation on LinkedIn (And How to Fix Them)
A practical guide to the 10 common mistakes that are killing your lead generation on LinkedIn — helping B2B marketers identify issues and fix them to improve quality leads and conversions.
Social Selling on LinkedIn for B2B Marketers
A practical guide to social selling on LinkedIn for B2B marketers — strategies, tactics and relationship-building best practices that help drive meaningful engagement and business results.
Best Content to Post on a LinkedIn Company Page (A Practical Guide for B2B Teams)
Creating engaging and effective content for your LinkedIn Company Page can be challenging, especially when balancing brand guidelines with the dynamic nature of social media. Understanding what to post on LinkedIn Company Page’s to meet the needs of both can be tricky, so I created the 3-2-1 Content Framework Framework that can help you increase […]
Why LinkedIn Profile Optimisation Matters for Your Business Growth
If your LinkedIn profile is still geared towards landing a new role or has yet to be fully completed and optimised, you could be giving away business growth opportunities to your competitors. Here are my three main reasons why optimising your LinkedIn profile is crucial for business growth: First Impressions Matter: Your LinkedIn profile is […]
R.A.T.E Your LinkedIn Posts to Boost Impressions for FREE!
With over one billion members on LinkedIn and 70M Company Pages, getting your posts noticed requires more than just hitting the “Post” button. With so much content vying for attention, how do you ensure that your post stands out, resonates with your audience, and contributes to your thought leadership? Introducing my R.A.T.E system—a simple yet […]
How to Use Your LinkedIn Company Page to Amplify Employee Advocacy
Learn how to use your LinkedIn Company Page as a cheerleader for your team — activating employee advocacy, boosting engagement and amplifying your brand on LinkedIn.
Page or Profile: Which LinkedIn Posting Strategy Drives Better Engagement?
One of the most frequently asked questions I encounter as a LinkedIn expert is whether to post on your LinkedIn Profile or your LinkedIn Company Page. This decision isn’t as straightforward as many would have you believe. In this article, I’ll explain each consideration and help you determine the best approach for your LinkedIn […]
Why LinkedIn Newsletters Are Becoming a Smart B2B Growth Channel
Learn why LinkedIn Newsletters matter for B2B marketers — expert insights from Michelle J Raymond on visibility, engagement and growth.
