As LinkedIn continues to evolve, staying ahead of the curve is essential for businesses looking to make an impact on the platform. In 2025, the focus will be on building strong communities, embracing new content trends, and boosting engagement to drive growth.
This article is inspired by the recent episode of the Social Media for B2B Growth Podcast hosted by Michelle J Raymond, which goes into much more detail.
Thanks to our podcast sponsor Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ
The Power of LinkedIn Community Building
“Over 1.5 million pieces of content posted every minute” (Source: LinkedIn). Let that sink in for a moment. 🤯Posting content and hoping for the best will not be enough in 2025 (when was it ever really?).
Whether you’re an individual or managing a LinkedIn Page, community building will be crucial for creating lasting connections and fostering industry leadership.
Start Small and Collaborate: Breaking through the noise can be tough for small businesses and consultants. One of the best strategies is to collaborate with others. Start by commenting thoughtfully on posts, joining LinkedIn Audio rooms, or participating in LinkedIn Live sessions. These are great ways to connect with others and leverage their communities to expand your own.
Page Advocacy: Your LinkedIn Company Page shouldn’t just sit back and post updates. In 2025, Page Admins must be proactive by liking, sharing, and commenting on posts from employees, partners, and key industry players. This is a simple but effective way to build relationships and encourage others to engage with your brand.
Key LinkedIn Content Trends for 2025 - The Long and The Short
The types of content that perform well on LinkedIn are constantly evolving, and 2025 will bring new trends that marketers should take advantage of to boost their presence on the platform.
LinkedIn Newsletters: Long-form content is making a comeback, and LinkedIn newsletters are leading the charge. These allow you to deliver detailed, thoughtful content directly to subscribers without competing with the crowded home feed.
As a bonus, every time you publish a newsletter, your subscribers receive a notification, ensuring your content gets the attention it deserves.
Short Form Video: Although long-form content is valuable, don’t underestimate the power of short-form video. LinkedIn reports that video content is growing at a rate of 34% year-on-year. Platforms like TikTok and Instagram Reels have set the stage, and LinkedIn is following suit with its “Video For You” format, making it easier for users to discover new content.
Video will continue to play a significant role in building both personal and company brands.
"Format is irrelevant if you aren't creating content in service of your target market. Do your homework and then the best format will become obvious." Michelle J Raymond
Boosting Genuine Engagement and Thought Leadership
Building engagement and positioning yourself or your business as a thought leader will be key to thriving on LinkedIn in 2025.
Interactive Content: Engage your audience by creating interactive content like polls or hosting LinkedIn Audio rooms and LinkedIn Live streams. These formats allow real-time interaction, giving you immediate feedback and helping you build a stronger connection with your audience. The goal is to lead conversations, not just participate in them.
Brand Partnerships: As LinkedIn continues to grow, so does the rise of LinkedIn influencers—individuals who have built a following and are seen as thought leaders in their respective industries. No, I’m not talking about the kind that makes you cringe!
Consider partnering with influencers or like-minded businesses to tap into their established communities. This approach is particularly effective for businesses looking to build their presence quickly without starting from scratch.
Plan for LinkedIn Success in 2025
If there’s one thing you should take away from this guide, it’s the importance of planning. In 2025, businesses that fail to adapt their LinkedIn strategies risk being left behind.
Here are some final tips for creating a winning LinkedIn strategy in the year ahead:
- Mix Up Your Content: Don’t rely on just one form of content. Use a mix of long-form newsletters, short-form videos, polls, and interactive posts to cater to different audience preferences.
- Support Employee-Generated Content: Encourage your employees to create content highlighting their work and showcasing your business’s human side. This authentic, grassroots content often resonates more with audiences than highly produced corporate posts.
- Get Creative with Video: The authenticity of video content cannot be replicated. From short-form videos to personal brand videos, embracing this format in 2025 will allow your audience to see the real people behind your business.
B2B Growth Co Services
With thoughtful planning and execution, you can drive business growth and establish your brand as a thought leader on LinkedIn.
- LinkedIn B2B Growth Masterclass – Become efficient and effective on LinkedIn for business growth.
- LinkedIn Profile Writing Service– Don’t let your LinkedIn Profile undersell your experience.
- Company Page Audit & Strategy– If your Page isn’t performing, call in an expert.
- Company Page Admin Training– specialist training for marketers at all experience levels.
- ProPage Management – outsource your LinkedIn Company Page Management to us.
- Power Hour– when you need expert advice to make your goals happen.
The LinkedIn landscape is ever-changing, but by focusing on community building, staying on top of content trends, and fostering engagement, you can ensure that your LinkedIn strategy for 2025 is a success.
Now is the time to get ahead!
Follow B2B GROWTH CO – Get Your Business Active on LinkedIn™️ for Growth for more LinkedIn tips and strategies.
Cheers
Michelle J Raymond is the Founder of B2B Growth Co and has made her mark as the world’s leading authority on LinkedIn Company Pages, offering comprehensive strategies and training to brands eager to harness LinkedIn for business growth through thought leadership, content marketing or social selling techniques.
With 20+ years’ experience in B2B sales, and almost a decade of social selling on LinkedIn, Michelle stands out for her significant LinkedIn contributions as the co-author of two globally acclaimed books: “Business Gold,” the first book exclusively dedicated to LinkedIn Company Pages, and “The LinkedIn Branding Book,” and her insightful podcast Social Media for B2B Growth. Follow her YouTube channel @MichelleJRaymond for helpful how to’s.
