LinkedIn Company Pages - State of Play
The latest figures from LinkedIn show there are now 900M LinkedIn members on the platform and close to 69M Company Pages. (Source). Engagement levels also report up by almost 20%, revenue is up, and it’s safe to say the platform continues to thrive.
If you want to use LinkedIn for B2B Growth, there is only an upside for your business with these stats. With revenue up, we continue seeing more LinkedIn Company Page features. So get comfy because there are a lot of new features to cover.
LinkedIn Company Page New Features Summary (2023)
Given that the features LinkedIn roll out in a staggered fashion and don’t necessarily communicate them great, this article some of the features some members may have received end of 2022 also.
- Subscribe to a LinkedIn Page’s content – the bell feature
- LinkedIn Company Pages can follow other LinkedIn Company Pages
- Pages can schedule posts
- Features to generate new newsletter subscribers
- Product Pages are now discovered via in-platform search on LinkedIn
- Product Pages can now have product highlights to showcase specific product content on your Page
- LinkedIn Company Pages Audio Events
- Link Stickers on Company Page images and videos
- Upgraded Competitor Analytics Dashboard
Let’s take a look at these in more detail.
Succeeding with LinkedIn Company Pages
This Social Media Marketing with Mike Stelzner podcast episode is a must-watch, listen on your favourite podcast platform. We cover the image and video link stickers, Company Page bell notification, LinkedIn Page content strategy, and invites to follow.
The article below was co-created with Michael (Mike) Stelzner from Social Media Examiner and Michelle J Raymond. It’s an excellent summary of the conversation.
LinkedIn Company Pages Can Follow Other Company Pages
Subscribe to a LinkedIn Page Content
Generate Newsletter Subscribers, Showcase Best Products, Upgraded Competitor Analytics Dashboard
LinkedIn Company Pages Can Schedule Posts
This feature is so new that it hasn’t been rolled out to our B2B Growth Co – LinkedIn B2B for Growth Corporate Training page. Here are the instructions to see if you have the feature. Learn here.
LinkedIn Company Pages Audio Events
As a beta tester of this feature, here are 10 things you should know about Pages Audio Events that are gradually being rolled out.
1) LinkedIn Audio rooms currently have no feature to record rooms. Expected to happen in the future.
2) No private LinkedIn Audio rooms, only public ones.
3) Creating a LinkedIn Audio is similar to creating LinkedIn Live events. Generally, the earlier you create it, promote it and use up the weekly invitation limit (1000 per person), the better. Discovery on the platform is poor at best for Page LinkedIn Audio events. Hoping this will change.
4) There is no option for registered or paid events, but this may change.
5) Min 150 Page followers are required, and no community violations for the Page to be eligible.
6) Super Page Admins and Content Admins can create events.
7) Available on desktop and mobile.
8) Any Page super or content admin can remove an attendee from the Event.
9) Attendees will be sent a reminder notification about the Event’s start date and time, which is sent to members seven days and three days before the Event, as well as 15 minutes before the scheduled Event.
10) 𝗠𝗢𝗦𝗧 𝗔𝗡𝗡𝗢𝗬𝗜𝗡𝗚 – You can only invite your 1st-degree connections to attend your event. Page followers can’t be invited to an Event if they aren’t connected to any of the Page’s admins. (Fingers crossed this will change).
Create an Event
LinkedIn for Business G.R.O.W.T.H & Company Page Admin Training
If you are overwhelmed by the list and wondering how you will get all your employees up to speed, we have training to simplify everything.
Cheers
Michelle J Raymond is the founder of B2B Growth Co and has made her mark as a leading LinkedIn growth strategist, offering comprehensive strategies and training to brands eager to harness LinkedIn for business growth through thought leadership, content marketing or social selling techniques.
With 20+ years’ experience in B2B sales, and almost a decade of social selling on LinkedIn, Michelle stands out for her significant LinkedIn contributions as the co-author of two globally acclaimed books: “Business Gold,” the first book exclusively dedicated to LinkedIn Company Pages, and “The LinkedIn Branding Book,” and her insightful podcast Social Media for B2B Growth. Follow her YouTube channel @MichelleJRaymond for helpful how to’s.
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