If you’re looking for a LinkedIn trainer in Australia, my first piece of advice is to be clear about what you need help with. Improving a Company Page, helping executives become more visible and running LinkedIn Ads require different skills. The right trainer depends on the people involved and what you want them to do differently afterwards.
I’ve worked with LinkedIn for more than a decade, following a 20-year career in B2B sales. As the founder of B2B Growth Co and co-author of Business Gold and The LinkedIn Branding Book, I spend a lot of time helping organisations make LinkedIn work better for their business. I also respect that other trainers bring different strengths.
These are five Australian LinkedIn trainers I’d recommend considering. I’ve included my own business and explained where our approach fits. The numbers are there to make the article easy to navigate, rather than rank one person above another. Nobody has paid to be included.
Australian LinkedIn Trainers at a Glance
Trainer | Best For | Main Focus | Base |
Michelle J Raymond, B2B Growth Co | B2B marketing teams | Company Pages + People | Sydney |
Karen Hollenbach, Think Bespoke | Executives and leadership teams | Professional visibility | Melbourne |
Consultants and small service businesses | Content and lead generation | Melbourne | |
Jo Saunders, Wildfire Social Marketing | Leaders, experts and professional teams | Relationships and influence | Perth |
George Coudounaris, The B2B Playbook | B2B marketers running paid campaigns | LinkedIn Ads | Sydney |
Location is a useful starting point if you want an in-person workshop. For online training, I’d give more weight to the trainer’s specialisation and experience with people in roles like yours.
1. Michelle J Raymond at B2B Growth Co
Best for: B2B marketing teams that need their Company Page, leaders and employees working towards a shared strategy
I’m an Australian LinkedIn trainer based in Sydney and the founder of B2B Growth Co. Our work centres on a belief I talk about often:
👉 LinkedIn is a Team Sport. Marketing may lead the strategy, but the strongest organisational presence involves the people behind the business too.
This is particularly relevant when you’re managing LinkedIn across regions, business units or departments. The Company Page may be posting regularly, leaders may be doing their own thing and employees may have been encouraged to participate without much guidance. Everyone is making an effort, but the activity isn’t connected.
Our training helps teams understand how Company Pages + People can support each other. Depending on the brief, that might mean improving Page administration and content, giving leaders a clearer role, helping employees build confidence or establishing practical guidelines for regional teams.
I bring a Company Page specialist’s perspective and more than 20 years of B2B sales experience. That shapes how I approach training: we start with the business, its buyers and the realities facing the team. People leave with guidance they can use in their own organisation, including examples, frameworks and playbooks where appropriate.
I’d recommend our approach when your challenge involves coordinating the organisation behind LinkedIn. We work with B2B teams through customised workshops, LinkedIn Company Page training and the G.R.O.W.T.H Masterclass, with pricing based on the scope and delivery requirements.
2. Karen Hollenbach at Think Bespoke
Best for: Executives, leadership groups and the teams supporting their LinkedIn visibility
Karen Hollenbach, founder of Think Bespoke, helps professionals communicate their expertise and participate on LinkedIn with greater confidence. Her work includes tailored training, executive mentoring, profile writing and visibility programmes.
What I value about Karen’s approach is that it makes room for people who don’t naturally see themselves as content creators. Senior leaders can have a great deal of experience to share while feeling uncomfortable about how to show up online. They need guidance that respects their role, reputation and available time.
Karen’s education-led approach is a good fit for those conversations. The focus is on helping people present themselves credibly, build relevant professional relationships and develop participation habits they can sustain. That can include clarifying a profile, identifying useful content themes and understanding how LinkedIn supports stakeholder engagement.
I also like that Think Bespoke works with marketing, communications and HR teams. Executive visibility often depends on the people supporting the leader, so the process needs to work for them as well. Clearer workflows and content direction can make participation easier without making a leader’s voice feel scripted.
I’d put Karen on the shortlist for executive teams, professional services firms and organisations where reputation matters to the brief. Think Bespoke is based in Melbourne and offers tailored online and in-person training. Contact the team directly for a programme recommendation and pricing.
3. Kate Merryweather
Best for: Consultants, independent professionals and small service-based businesses using LinkedIn to attract clients
Kate Merryweather focuses on personal visibility, content and lead generation. Her work suits people whose own expertise is central to their business and who need to become more confident about sharing it on LinkedIn.
Kate’s style is direct, practical and recognisably her own. That’s part of why I’d recommend considering her. A consultant or small-business owner can spend a lot of time second-guessing what to post, how to describe their services and whether they’re being too promotional. Advice needs to help them take action within the time they actually have.
Her approach brings together personal profiles, content writing, audience building and consistent habits. The emphasis is on using a personal presence to create opportunities, which makes sense for coaches, advisers, consultants and other businesses selling their expertise.
Kate’s Show Up School membership provides an option for ongoing learning, alongside one-to-one strategy, profile and content services. Those different formats give buyers a choice between learning to do more themselves and getting more individual support.
I’d consider Kate when the main question is how to become more visible and attract suitable clients through your personal profile. She’s based in Melbourne. Check her website for current services, membership inclusions and pricing so you can choose the level of support you need.
4. Jo Saunders at Wildfire Social Marketing
Best for: Leaders, experts and professional teams that want to build relationships and professional influence
Jo Saunders, based in Perth, provides LinkedIn strategy, training, mentoring and speaking. Her work connects professional positioning with the conversations and relationships that make LinkedIn useful.
I like that Jo’s Connectfluence approach gives networking a clear place alongside profiles and content. It’s easy to become so focused on publishing that you overlook the people you should be connecting with and the conversations you could be contributing to. For many professional roles, those interactions are central to the reason for using LinkedIn.
Jo is worth considering for leaders, subject-matter experts, professional services teams and people in business-development roles. Her training can cover positioning, thought leadership, relationship building and social selling, with support for tools such as LinkedIn Premium and Sales Navigator where relevant.
I also respect her position against risky hacks and automation. Building professional credibility takes care, and the way people participate should strengthen the relationships they’re trying to develop. Her focus on connection is a useful reminder that an active profile needs to lead somewhere beyond the next post.
I’d recommend looking at Jo’s work when your team needs greater confidence in networking and turning expertise into useful professional conversations. She delivers customised training online and in person, as well as mentoring and consulting. Pricing depends on the programme, so discuss your goals directly with her.
5. George Coudounaris at The B2B Playbook
Best for: B2B marketers and founders who want specialist LinkedIn Ads training
George Coudounaris, co-founder of The B2B Playbook, brings a paid advertising specialisation to this list. If you’re investing in LinkedIn Ads, you need guidance on how the campaigns work and how to assess what that investment is contributing.
I’d consider George when the challenge involves targeting, campaign structure, creative, tracking or optimisation. Organic LinkedIn activity can support paid campaigns, but running those campaigns well requires its own skills. A general LinkedIn workshop may not give your team enough depth in that area.
The B2B Playbook’s LinkedIn Ads course covers the practical parts of building a programme, including audience targeting, campaign objectives, creative testing, tracking and reporting. It also addresses how marketers can connect campaign activity to their wider demand-generation work.
What I value is the emphasis on building a working system. Marketers need to understand what to set up, what to review and what to change when results aren’t matching expectations. George’s work with B2B advertising clients provides context for that kind of practical learning.
I’d put The B2B Playbook on the shortlist when your priority is improving paid LinkedIn performance and understanding its influence on pipeline. The course offers self-directed learning and cohort support. Check the current course page for formats, dates and pricing before choosing.
How to Choose the Right LinkedIn Trainer
Start with the change you want the training to create. A clearer brief makes it easier to compare trainers and helps them recommend the right support.
If you’re unsure why your Company Page is underperforming, a LinkedIn Company Page Audit & Strategy can help identify what needs attention before you choose a training programme.
Before booking, establish:
- Who needs training and what they use LinkedIn for
- Which problem you want them to solve
- How the trainer will use your own profiles, Page or campaigns
- What resources or follow-up support will help people apply the learning
- How you’ll judge progress afterwards
A Company Page administrator, executive and paid advertising specialist need different examples and exercises. Give the trainer enough context to make the session relevant, including your business goals and any practical constraints. If you’re organising team training, involve the people responsible for applying it afterwards rather than leaving everything with one marketing contact.
You don’t need everyone to become a LinkedIn expert. You need the right people to understand their role and feel capable of doing it well.
Final Thoughts
These are five trainers I’d consider for different reasons. Karen brings an executive visibility focus, Kate supports personal visibility and lead generation, Jo centres relationships and influence, and George specialises in LinkedIn Ads. My own work at B2B Growth Co focuses on helping B2B organisations bring their Company Pages and people together.
Choose the person whose approach matches your situation, and have a conversation about the outcome you need before booking. A useful training programme should leave you clearer about what to do next and better equipped to keep doing it.
If you’re a B2B marketer trying to coordinate your Company Page, leaders and employees, explore our LinkedIn training for B2B teams in Australia. We’d be happy to discuss what your team needs.
