LinkedIn Employee Activation for B2B Teams
LinkedIn Employee Activation for B2B Teams
Turn Your People Into A Stronger LinkedIn Advantage
Help employees, leaders and subject matter experts use LinkedIn with greater clarity, confidence and purpose, while staying connected to your brand and business goals.
This Is For You If...
Your Company Page Can’t Do All The Work On Its Own
Our LinkedIn team and employee activation services are designed for B2B marketing leaders who:
- Want more employees, leaders and subject matter experts participating on LinkedIn with purpose
- Need clearer guardrails so people know what they can share and how to represent the brand
- Have valuable experts across the business who lack the confidence or skills to use LinkedIn effectively
- Are managing global, regional or cross-functional teams with inconsistent approaches to LinkedIn
- Want employee activity to strengthen the Company Page and broader marketing strategy, not operate separately
- Need a practical way to build LinkedIn capability across the organisation without forcing everyone to become a content creator
Find The Right Employee Activation Service
Start With What Your People Need Most
You don’t need everyone using LinkedIn in the same way. You need the right support for the people, skills and behaviours you want to build.
- Need clearer guardrails and consistency? Start with Social Media Guidelines & Playbooks
- Want to build LinkedIn capability across the team? Choose the LinkedIn G.R.O.W.T.H Masterclass
- Want leaders and experts to become more visible? Explore the LinkedIn Thought Leadership Program
Each service can stand alone. If you’re unsure where to start, we’ll help you choose the right approach for your people, business goals and current level of LinkedIn participation.
LinkedIn Team & Employee Activation Services
Build the people side of The Power of Two with the right mix of guardrails, training and thought leadership support.
Give employees and leaders clear guardrails, practical guidance and greater confidence to participate on LinkedIn.
Best for: Governance and consistency
Build the LinkedIn skills, confidence and habits employees need to contribute more effectively to your brand and business goals.
Best for: Team capability
Help leaders and subject matter experts build greater visibility, authority and a consistent presence on LinkedIn.
Best for: Leader and expert visibility
FAQ's
The best starting point depends on what you need to change across your organisation.
If employees need clearer guidance on how to participate safely and consistently, start with Social Media Guidelines & Playbooks. If you want to build practical LinkedIn skills and confidence across a broader team, the LinkedIn Growth Masterclass is the better fit. If your priority is increasing the visibility and authority of selected leaders or subject matter experts, consider the LinkedIn Thought Leadership Program.
If you’re unsure, an intro call can help identify the most useful starting point.
Social Media Guidelines & Playbooks create the guardrails and practical guidance people need to participate with confidence. The LinkedIn Growth Masterclass builds the skills and behaviours employees need to use LinkedIn more effectively. The LinkedIn Thought Leadership Program provides more focused support for leaders and experts who need to build visibility, authority and a consistent presence.
Each solves a different part of the employee activation challenge.
Yes. The services can stand alone or work together.
For example, an organisation may begin with Social Media Guidelines & Playbooks to establish clear expectations, follow with a Growth Masterclass to build capability across the team, and provide additional thought leadership support for selected leaders and subject matter experts.
The right combination depends on your existing capability, culture and LinkedIn goals.
We call this The Power of Two: Company Page + People.
Your Company Page provides the brand presence, while employees, leaders and subject matter experts extend your expertise, relationships and reach through their own networks. The strongest LinkedIn strategies connect the two rather than treating the Company Page and employee activity as separate programs.
B2B Growth Co also provides dedicated LinkedIn Company Page Services covering strategy, training and ongoing management.
Services are led by Michelle J Raymond, founder of B2B Growth Co and a specialist in B2B LinkedIn strategy, Company Pages and employee activation.
Michelle combines more than 20 years of B2B sales experience with extensive experience helping marketing teams, leaders and employees use LinkedIn more strategically. Her approach is practical, business-focused and built around helping organisations get more from both their Company Page and their people.
Client Testimonials
