LinkedIn Profile vs Company Page: Where Small Businesses Should Focus
If you’re a small business owner, consultant, solopreneur or responsible for marketing in a small business, you’ve probably asked yourself: Should I focus more on my LinkedIn Profile or my Company Page? It’s a fair question. I know that the popular opinion people will share on LinkedIn is that Company Pages are a waste of […]
How to Use AI and Automation on LinkedIn Without Getting Banned
If you lost your LinkedIn account permanently today, what would the impact be? Now, think about what would happen if you recommended a tool for your team to use that led to their accounts being banned 😱 This is a very real scenario playing out every day. The sheer number of tools available for people […]
How To Build a B2B Brand Buyers Remember
Blending in is the fastest way to be forgotten.Yet on LinkedIn, there is an epidemic of copycat B2B brands with boring, safe content that is totally unremarkable. Creativity has been replaced with being professional (whatever that is?). Too many marketers fear that to stand out and try something different would mean the death of their […]
Reverse Engineer LinkedIn Company Page Success. Without Becoming a Copycat!
If you want to grow your LinkedIn Company Page, it’s time to think like a detective, not a copycat. In my latest video, I share how to legally “spy” on other Pages to uncover what’s working, where the gaps are, and how you can turn those insights into a winning plan for your own brand. […]
The New LinkedIn Strategy Every B2B Brand Needs
LinkedIn’s algorithm has shifted, and if you’re a Company Page Admin, Social Media Manager, or business owner, you’ve probably noticed that Page content feels like it’s swimming upstream (putting it nicely 😉). While most brands are still playing the impressions game, LinkedIn has moved the goalposts to relevancy and relationships. The problem? Most Company Page […]
LinkedIn’s Algorithm Changed. So Should Your Content.
Let’s not sugarcoat it. The LinkedIn algorithm update in June threw a lot of B2B marketers off their game (including me!) Impressions tanked. Engagement stalled. Panic set in. If you felt like your LinkedIn content stopped working overnight, you weren’t imagining it. But instead of chasing every new trend or over-analysing every dip in reach, […]
LinkedIn’s Changed (Again). Here’s What I’m Doing About It.
LinkedIn looks the same, but it’s not. If your impressions have tanked, your posts are showing up weeks later, and you’re wondering whether to switch to Premium or boost your content, then read on. I break down what’s really happening with the platform right now and what savvy B2B marketers should do next. This article […]
Business Growth on LinkedIn Starts With This
You’re doing the work on LinkedIn. So why isn’t your business growing? You’ve tried content calendars. You’ve tried employee advocacy. You’ve tried every algorithm hack under the sun. And still, your business isn’t growing from all the time you’re spending on LinkedIn. It’s not because LinkedIn doesn’t work. It’s because your people are pulling in […]
Why Your B2B Team Isn’t Posting On LinkedIn (And How to Fix It)
“Just post something. Throw it in ChatGPT and you’re done.” If only it were that simple! If you’re assuming your team should somehow just get LinkedIn, and it’s all easy? That’s the first mistake. This mindset is one of the biggest reasons employee advocacy on LinkedIn fails before it even begins. Because what seems “easy” […]
The Non-Cringe Guide to Writing LinkedIn Sales Posts
Let me guess… You stopped posting about your products or services because you didn’t want to come across as cringe. Now, leads have dried up. Sound familiar? I see this happen way too often. Business owners who were confidently showing up on LinkedIn suddenly pull back. They’ve been told “don’t be salesy,” “just focus on […]
