LinkedIn B2B Marketing Guide for 2025: Building Community and Driving Growth
As LinkedIn continues to evolve, staying ahead of the curve is essential for businesses looking to make an impact on the platform. In 2025, the focus will be on building strong communities, embracing new content trends, and boosting engagement to drive growth. This article is inspired by the recent episode of the Social Media for […]
10 Mistakes Killing Your Lead Generation on LinkedIn (And How to Fix Them)
I’ve seen many posts on LinkedIn lately with people sharing that business is tough, so I wanted to write this article. I’m committed to helping people leverage LinkedIn to grow their business. Let’s clear something up from the start – when I talk about lead generation on LinkedIn, I’m talking about something very different from […]
Essential LinkedIn Updates You Need to Know
LinkedIn constantly evolves, with regular updates to enhance Company Pages, Personal Profiles, and content. As these changes roll out, staying ahead and leveraging the platform’s new features is crucial to boost your visibility and business growth. In this post, I summarise the most important recent LinkedIn updates, including a game-changing feature that could dramatically increase […]
What To Post On a LinkedIn Company Page
Creating engaging and effective content for your LinkedIn Company Page can be challenging, especially when balancing brand guidelines with the dynamic nature of social media. Understanding what to post on LinkedIn Company Page’s to meet the needs of both can be tricky, so I created the 3-2-1 Content Framework Framework that can help you increase […]
LinkedIn Profile Optimisation: Is Your Profile Costing You Business Opportunities?
If your LinkedIn profile is still geared towards landing a new role or has yet to be fully completed and optimised, you could be giving away business growth opportunities to your competitors. Here are my three main reasons why optimising your LinkedIn profile is crucial for business growth: First Impressions Matter: Your LinkedIn profile is […]
Use Your LinkedIn Company Page as a Cheerleader for Your Team: The Power of Page Advocacy
I know, I know. Everyone on LinkedIn is telling you that employee advocacy is the answer to everything and that you should ignore your Company Page. But what if you dared to be different and turned your LinkedIn Company Page into a powerful cheerleader for your team, driving motivation, engagement, and brand success? Let’s explore […]
R.A.T.E Your LinkedIn Posts to Boost Impressions for FREE!
With over one billion members on LinkedIn and 70M Company Pages, getting your posts noticed requires more than just hitting the “Post” button. With so much content vying for attention, how do you ensure that your post stands out, resonates with your audience, and contributes to your thought leadership? Introducing my R.A.T.E system—a simple yet […]
Should You Post on Your LinkedIn Page or Profile?
One of the most frequently asked questions I encounter as a LinkedIn expert is whether to post on your LinkedIn Profile or your LinkedIn Company Page. This decision isn’t as straightforward as many would have you believe. In this article, I’ll explain each consideration and help you determine the best approach for your LinkedIn […]
Why Michelle J Raymond Is Backing LinkedIn Newsletters
Imagine securing 25,000 LinkedIn newsletter subscribers in just 72 hours. That’s exactly what I helped one of my clients achieve, and in under a week, they have reached over 30,000 subscribers!!! 🥳 This powerful B2B marketing tool is not just a trend; it’s a great way to expand your brand visibility, build community and outplay […]
How Do You Find Ideas for LinkedIn Content?
Creating consistent and engaging LinkedIn content can be challenging, especially when you hit a creative block. We’ve all been there when you stare at the screen and can’t think of anything to post on LinkedIn Here are five practical sources for LinkedIn content inspiration that will help you maintain a steady flow of engaging posts, […]
