The Non-Cringe Guide to Writing LinkedIn Sales Posts
Let me guess… You stopped posting about your products or services because you didn’t want to come across as cringe. Now, leads have dried up. Sound familiar? I see this happen way too often. Business owners who were confidently showing up on LinkedIn suddenly pull back. They’ve been told “don’t be salesy,” “just focus on […]
The Real Reason Your B2B LinkedIn Posts Are Getting Ignored (With Fixes)
You’re following the “rules”. You’re posting consistently. Yet it still feels like your content is invisible. Can you relate? Business owners, marketers, and even social media managers with a content calendar in place are all scratching their heads at the lack of impressions and engagement. What if, with a few simple changes, you could turn […]
What REALLY Happens When You Take a Break from LinkedIn?
Ever feel like you want/need to step away from LinkedIn, but you push yourself because you’re worried it will undo all your hard work and put at risk everything you’ve built? I get it. Especially if you’re like me and LinkedIn is the primary source of leads for your business. I recently had to take […]
Don’t Fall For These “Smart” LinkedIn Tactics
If it sounds too good to be true, it probably is. That’s the golden rule I wish more LinkedIn users remembered. Look, I get it. Things on LinkedIn take time. Time you may not have on your side if you’re desperate for sales for your B2B, or under pressure from your leadership team to meet […]
Why Your LinkedIn Company Page Isn’t Working
Let’s set the record straight: your Company Page isn’t broken because of LinkedIn’s algorithm. It’s likely because of one (or more) of these five common but costly mistakes. I’ve seen these issues across small businesses, big brands, and everything in between, and the good news is that they’re easy to fix once you know what […]
Why No One Follows Your LinkedIn Page (What to Do About It)
On a scale of 1–10, how frustrated are you with your Company Page growth? I’m guessing it’s a solid 10. Maybe even an 11. You’re showing up, doing your best and still not seeing the results you want. You’re not alone. After years of working with B2B brands of all sizes, I’ve narrowed it down […]
Standing Out on LinkedIn Isn’t Actually That Hard (Here’s How)
The brand that gets remembered is the brand that gets bought. Think about that for a moment. Is your brand memorable or easily forgotten? I recently read this quote: 71% of B2B marketers think their messaging is unique, but 68% of buyers say all brands sound the same. (Source: Dentsu) OUCH! Many of us were […]
I Was Wrong About LinkedIn Video, it ACTUALLY Works for B2B Marketing
Is LinkedIn secretly becoming the best B2B video platform? The short answer: maybe. The longer answer? Let’s talk about it. As of 2024, it’s estimated that individuals spend an average of 1 hour and 16 minutes daily watching short-form videos. (Source) To put this into perspective, this daily habit amounts to nearly 40 hours per […]
Why No One Engages with Your LinkedIn Content (Do This Instead)
You’re posting. You’re showing up. You’re ticking every box. But your engagement is still flat. Why? It’s time for a little tough love – your audience doesn’t care about you. Yet! Good news is it’s fixable and I’m here to share the solution with you. This article is inspired by the recent episode of the […]
Why Your LinkedIn Company Page Follower Count Matters More Than You Think
When it comes to LinkedIn, businesses often ask: Does the number of followers on our company page actually matter? The short answer? Yes, but only if you know how to use it to your advantage. Having an industry-leading follower count isn’t just a vanity metric. It’s a form of social proofthat can build trust, attract […]
