Raw Lessons from 200 Podcast Episodes and a Changing LinkedIn Platform
Dear Listeners & LinkedIn Community, If you’re reading this – THANK YOU! I’m grateful for all the support that got me here. This newsletter, just like the podcast episode, is written from the heart. I wanted to share the raw lessons I’ve learned in creating 200 episodes of my Social Media for B2B Growth podcast. […]
6 Simple Shifts to Get Your LinkedIn Posts Seen Again
Are you putting time into LinkedIn posts only to see… nothing? No views, no comments, no traction? One of the biggest frustrations B2B professionals have right now is that their content feels invisible. And I get it. When you’re putting in all that time and effort to create content that only gets 50 or 100 […]
How Tech Is Killing Your LinkedIn Leads
I’ve been reflecting a lot lately on what is working/not working on LinkedIn for business growth. I know we’ve all been sold the AI and tech dream as the solution to every problem in marketing and business, but I wonder if it’s actually causing more harm than good. I guess they don’t call it a […]
What To Do on LinkedIn When Business Gets Tough (Includes: 15min Daily LinkedIn Plan)
When the going gets tough, the tough get LinkedIn’ing. Okay, so this may be a dated Billy Ocean reference, but I really think it’s what we need to do. When business gets tough, most people panic. They go quiet, cut back on marketing “costs”, and disappear from LinkedIn. But truthfully, that’s the worst thing you […]
How to Make The LinkedIn Algorithm Work For You (not against you)
Lately, the vibe on LinkedIn has been…a bit off. Feels a little doom and gloom, right? Even for someone like me, who’s been riding the LinkedIn rollercoaster for a decade, I’ve found myself logging on less. But rather than sit in that energy, I’ve decided to do something about it. It’s time for a vibe […]
What Really Grows Your LinkedIn? Posts, Comments or DMs?
Is posting, commenting, or sending DMs the best use of your time to grow your business on LinkedIn? I get asked this all the time, and honestly, it’s no wonder. With LinkedIn’s algorithm changes over the past year, many people have been posting consistently, but still not making progress toward their goals. Busy doesn’t always […]
Don’t Let Fear Stop You From Posting on LinkedIn (Quick Fix Included)
If you’ve been sitting on the sidelines of LinkedIn because you’re worried about what people might think, that ends today! I don’t care what the algorithm is doing. I don’t care about the latest “hack” or tool. None of that matters if you can’t overcome the single biggest barrier to LinkedIn success: mindset. After five […]
Top 10 LinkedIn Updates You Need To Know
LinkedIn has been busy behind the scenes, rolling out new features and changes for Q3 2025. I’ve pulled together the top 10 you need to know. Not every update is “the next big thing,” but each one is a signpost. If you’re serious about LinkedIn for B2B, you can’t afford to ignore them. Let’s walk […]
Newsletters Everywhere: LinkedIn, Email and Substack
If you’ve been hanging out on LinkedIn lately, you’ll know the mood. Impressions are down, content is delayed, and it feels harder than ever to get consistent reach. At the same time, email newsletters continue to prove they’re reliable. And then there’s the newcomer to the party – Substack, which seems to be the flavour […]
Sell More By Writing Better LinkedIn DMs People Want To Read
Hands up if you’ve ever opened a LinkedIn DM and instantly rolled your eyes. Yep, me too. Now keep that hand up if you’ve ever sent one of those messages yourself. Ouch, right? LinkedIn is one of the most powerful networking platforms we have. Yet the thing that’s driving people bananas right now isn’t the […]
