LinkedIn Profile vs Company Page: Where Small Businesses Should Focus
If you’re a small business owner, consultant, solopreneur or responsible for marketing in a small business, you’ve probably asked yourself: Should I focus more on my LinkedIn Profile or my Company Page? It’s a fair question. I know that the popular opinion people will share on LinkedIn is that Company Pages are a waste of […]
How to Use AI and Automation on LinkedIn Without Getting Banned
If you lost your LinkedIn account permanently today, what would the impact be? Now, think about what would happen if you recommended a tool for your team to use that led to their accounts being banned 😱 This is a very real scenario playing out every day. The sheer number of tools available for people […]
How To Build a B2B Brand Buyers Remember
Blending in is the fastest way to be forgotten.Yet on LinkedIn, there is an epidemic of copycat B2B brands with boring, safe content that is totally unremarkable. Creativity has been replaced with being professional (whatever that is?). Too many marketers fear that to stand out and try something different would mean the death of their […]
Reverse Engineer LinkedIn Company Page Success. Without Becoming a Copycat!
If you want to grow your LinkedIn Company Page, it’s time to think like a detective, not a copycat. In my latest video, I share how to legally “spy” on other Pages to uncover what’s working, where the gaps are, and how you can turn those insights into a winning plan for your own brand. […]
Don’t Fall For These “Smart” LinkedIn Tactics
If it sounds too good to be true, it probably is. That’s the golden rule I wish more LinkedIn users remembered. Look, I get it. Things on LinkedIn take time. Time you may not have on your side if you’re desperate for sales for your B2B, or under pressure from your leadership team to meet […]
Why Your LinkedIn Company Page Isn’t Working
Let’s set the record straight: your Company Page isn’t broken because of LinkedIn’s algorithm. It’s likely because of one (or more) of these five common but costly mistakes. I’ve seen these issues across small businesses, big brands, and everything in between, and the good news is that they’re easy to fix once you know what […]
Why No One Follows Your LinkedIn Page (What to Do About It)
On a scale of 1–10, how frustrated are you with your Company Page growth? I’m guessing it’s a solid 10. Maybe even an 11. You’re showing up, doing your best and still not seeing the results you want. You’re not alone. After years of working with B2B brands of all sizes, I’ve narrowed it down […]
LinkedIn Newsletters vs. Email Newsletters: Which is Best for B2B Growth?
The Newsletter Showdown: LinkedIn vs. Email In the blue corner, we have LinkedIn newsletters; in the red corner, we have off-platform email newsletters. Which one is best for B2B businesses? For years, I knew I should have a newsletter outside LinkedIn, but I kept putting it off. Now, nearly five years later, I’ve finally done […]
Why Your LinkedIn Company Page Follower Count Matters More Than You Think
When it comes to LinkedIn, businesses often ask: Does the number of followers on our company page actually matter? The short answer? Yes, but only if you know how to use it to your advantage. Having an industry-leading follower count isn’t just a vanity metric. It’s a form of social proofthat can build trust, attract […]
Urgent LinkedIn Update: New Generative AI Privacy Setting – What You Need to Know
Recently, LinkedIn introduced a new setting, allowing your personal data and content to be used to train generative AI models – without any prior notification. Here’s everything you need to know about this update and how to opt out if you prefer not to participate. What Is the Generative AI Privacy Setting? LinkedIn quietly introduced […]
