LinkedIn Company Pages in 2026 (What To Stop and Start Doing)
Most B2B brands are running their LinkedIn Company Pages like personal brands. And quietly, it’s killing their results. That might sound blunt, but if you’re responsible for a Company Page, you’ve probably felt it. You post. You plan. You try to do the right thing, and still, it feels like the Page gives you very […]
What a LinkedIn Company Page Is Actually For in B2B
Most LinkedIn Company Pages don’t struggle because of the algorithm. They struggle because they don’t have a clear job to do. This article explains why people don’t follow Company Pages — and what actually works instead.
Why No One Follows Your Company Page (What To Do Instead)
Most LinkedIn Company Pages don’t struggle because of the algorithm. They struggle because they don’t have a clear job to do. This article explains why people don’t follow Company Pages — and what actually works instead.
Where Small Business Owners Should Focus Their Time on LinkedIn
A practical comparison of LinkedIn profiles and Company Pages for small business marketing, helping teams decide where to prioritise their efforts for visibility, relevance and growth.
How To Build a B2B Brand Buyers Remember
A practical guide to building a memorable B2B brand — actionable strategies for marketers to create differentiation, emotional connection and long-term recall with their audience.
How to Reverse-Engineer LinkedIn Company Page Success (Without Becoming a Copycat)
Learn how to reverse-engineer LinkedIn Company Page success by analysing what works elsewhere without copying it, so you can develop a strategic approach that fits your B2B audience and goals.
The New LinkedIn Strategy Every B2B Brand Needs
Most B2B brands are still using outdated LinkedIn strategies that prioritise posting over participation. This article explains how LinkedIn’s shift from reach to relevance changes everything — and what B2B marketing teams must do to make their Company Page work harder, alongside their people, to drive trust, visibility, and growth.
LinkedIn Growth Mistakes: The Dangerous Tactics You Shouldn’t Use
If it sounds too good to be true, it probably is. That’s the golden rule I wish more LinkedIn users remembered. Look, I get it. Things on LinkedIn take time. Time you may not have on your side if you’re desperate for sales for your B2B, or under pressure from your leadership team to meet […]
How to Diagnose and Improve Your LinkedIn Company Page Performance
Is your LinkedIn Company Page falling flat? It’s not the algorithm—it’s likely one of five common mistakes that are easy to fix! From poor setup to boring content, these pitfalls can hold back your reach and engagement. Discover how to optimize your page for both LinkedIn search and visitors, create scroll-stopping content, and showcase your team to build a stronger brand presence. Don’t let your competitors get ahead while you wait. Take action now and unlock the potential of your LinkedIn Company Page! Read on to learn how to turn things around quickly.
Why LinkedIn Company Pages Struggle to Get Followers (and How to Change That)
On a scale of 1–10, how frustrated are you with your Company Page growth? I’m guessing it’s a solid 10. Maybe even an 11. You’re showing up, doing your best and still not seeing the results you want. You’re not alone. After years of working with B2B brands of all sizes, I’ve narrowed it down […]
