Don’t Let Fear Stop You From Posting on LinkedIn (Quick Fix Included)
If you’ve been sitting on the sidelines of LinkedIn because you’re worried about what people might think, that ends today! I don’t care what the algorithm is doing. I don’t care about the latest “hack” or tool. None of that matters if you can’t overcome the single biggest barrier to LinkedIn success: mindset. After five […]
Top 10 LinkedIn Updates You Need To Know
LinkedIn has been busy behind the scenes, rolling out new features and changes for Q3 2025. I’ve pulled together the top 10 you need to know. Not every update is “the next big thing,” but each one is a signpost. If you’re serious about LinkedIn for B2B, you can’t afford to ignore them. Let’s walk […]
Newsletters Everywhere: LinkedIn, Email and Substack
If you’ve been hanging out on LinkedIn lately, you’ll know the mood. Impressions are down, content is delayed, and it feels harder than ever to get consistent reach. At the same time, email newsletters continue to prove they’re reliable. And then there’s the newcomer to the party – Substack, which seems to be the flavour […]
Sell More By Writing Better LinkedIn DMs People Want To Read
Hands up if you’ve ever opened a LinkedIn DM and instantly rolled your eyes. Yep, me too. Now keep that hand up if you’ve ever sent one of those messages yourself. Ouch, right? LinkedIn is one of the most powerful networking platforms we have. Yet the thing that’s driving people bananas right now isn’t the […]
LinkedIn Profile vs Company Page: Where Small Businesses Should Focus
If you’re a small business owner, consultant, solopreneur or responsible for marketing in a small business, you’ve probably asked yourself: Should I focus more on my LinkedIn Profile or my Company Page? It’s a fair question. I know that the popular opinion people will share on LinkedIn is that Company Pages are a waste of […]
How to Use AI and Automation on LinkedIn Without Getting Banned
If you lost your LinkedIn account permanently today, what would the impact be? Now, think about what would happen if you recommended a tool for your team to use that led to their accounts being banned 😱 This is a very real scenario playing out every day. The sheer number of tools available for people […]
How To Build a B2B Brand Buyers Remember
Blending in is the fastest way to be forgotten.Yet on LinkedIn, there is an epidemic of copycat B2B brands with boring, safe content that is totally unremarkable. Creativity has been replaced with being professional (whatever that is?). Too many marketers fear that to stand out and try something different would mean the death of their […]
Reverse Engineer LinkedIn Company Page Success. Without Becoming a Copycat!
If you want to grow your LinkedIn Company Page, it’s time to think like a detective, not a copycat. In my latest video, I share how to legally “spy” on other Pages to uncover what’s working, where the gaps are, and how you can turn those insights into a winning plan for your own brand. […]
The New LinkedIn Strategy Every B2B Brand Needs
LinkedIn’s algorithm has shifted, and if you’re a Company Page Admin, Social Media Manager, or business owner, you’ve probably noticed that Page content feels like it’s swimming upstream (putting it nicely 😉). While most brands are still playing the impressions game, LinkedIn has moved the goalposts to relevancy and relationships. The problem? Most Company Page […]
LinkedIn’s Algorithm Changed. So Should Your Content.
Let’s not sugarcoat it. The LinkedIn algorithm update in June threw a lot of B2B marketers off their game (including me!) Impressions tanked. Engagement stalled. Panic set in. If you felt like your LinkedIn content stopped working overnight, you weren’t imagining it. But instead of chasing every new trend or over-analysing every dip in reach, […]
