Is Employee Advocacy Just an Engagement Pod With a Company Logo?
Employee advocacy or engagement pod in disguise? Learn how intent, not activity, determines whether your LinkedIn strategy builds real reach or just internal noise.
LinkedIn’s New Feed Explained: What B2B Marketers Need to Understand
LinkedIn’s Feed has changed. It’s no longer about who you know, but what you’re known for. Here’s what B2B marketers need to understand and how to align your content, Company Page and team to stay visible.
Why LinkedIn Is Being Cited by AI (And What Marketers Are Getting Wrong)
LinkedIn is increasingly cited in AI answers, but most marketers are drawing the wrong conclusions. Discover why indexed LinkedIn content appears in AI results and what B2B marketers should focus on instead of simply posting more.
Why Most Corporate B2B LinkedIn Strategies Underperform
High-performing corporate social on LinkedIn doesn’t happen by accident. Learn how B2B marketing teams can improve results through stronger messaging, early collaboration, employee advocacy and smarter amplification.
Has B2B Marketing Lost Its Way? Rethinking MQLs, Attribution and Customer Focus
B2B marketing teams often hesitate to niche down, fearing they’ll shrink the opportunity. But clarity drives relevance. Discover why defining the right audience and problem strengthens positioning, messaging and LinkedIn performance.
How To Build Real Authority On LinkedIn (Without Faking It)
B2B marketers are often expected to “own LinkedIn” without strategy or training. Here’s why faking it until you make it rarely delivers real results.
How To Build a LinkedIn Company Page That Grows
Most LinkedIn Company Pages struggle to grow. Learn the Four Cs framework Michelle J Raymond uses to fix what’s holding your Page back.
Outsourcing LinkedIn Company Page Management vs Managing Internally: What’s Right for Your B2B Team?
Should you outsource LinkedIn Company Page management or keep it in-house? Discover the pros, cons and hybrid model B2B marketing teams use to improve consistency, visibility and demand generation.
What Is 360Brew? How LinkedIn’s Algorithms Really Work (For B2B Marketers)
LinkedIn’s 360Brew isn’t something to panic about. In this episode, Michelle J Raymond explains what 360Brew really is, why reach has changed, and why strategy and relevance matter more than ever.
Why Employee Advocacy Fails on LinkedIn (And How to Fix It)
Michelle J Raymond explains why employee advocacy fails on LinkedIn and how B2B teams can activate employees without pressure, rigid rules or tools by building confidence first.
