When it comes to LinkedIn, businesses often ask: Does the number of followers on our company page actually matter? The short answer? Yes, but only if you know how to use it to your advantage.
Having an industry-leading follower count isn’t just a vanity metric. It’s a form of social proofthat can build trust, attract opportunities, and position your brand as a leader.
Let’s break down why your follower count matters and how it can work in your favour.
1. Signals Popularity and Credibility
People trust what’s familiar. A high follower count signals that your brand is well-known and respected in your industry. When potential customers, partners, or even job candidates see thousands of people follow your page, it creates instant credibility, making them more likely to engage with your content and reach out.
2. Creates a Bandwagon Effect
Have you ever noticed how restaurants with long queues attract even more people? The same happens on LinkedIn. A large following suggests that your brand offers value others don’t want to miss. When people see their industry peers following your page, it increases their likelihood of hitting that ‘Follow’ button too.
3. Highlights Brand Leadership
Being ahead in the follower count game signals that your company is setting the standard in your space. Thought leaders attract attention, and if your brand is seen as the go-to resource in your industry, it makes it easier to gain trust, attract top talent, and build valuable partnerships.
4. Enhances Perception of Quality
People often judge a brand’s quality based on its popularity. If your company page has significantly more followers than competitors, prospects may assume your products or services are the preferred choice. That first impression can give your business an edge in competitive markets.
5. Boosts Trust with Decision-Makers
B2B decision-makers are cautious; they don’t just follow any brand. If your company page has a strong following, it reassures potential clients that you’re a credible and established brand. This makes it easier to start conversations, generate leads, and shorten the sales cycle.
6. Strengthens Competitive Positioning
Let’s be real, CEOs love to see their company winning. Having more followers than competitors is a visible sign of industry influence. It positions your brand as forward-thinking and in demand, making it easier to attract customers who are weighing up their options.
7. Draws Media and Collaboration Opportunities
Journalists, event organisers, and influencers are likelier to engage with brands with a strong online presence. A large LinkedIn following can put you on the radar for PR opportunities, speaking engagements, and strategic partnerships.
A Final Tip: Engagement Matters More Than Numbers
Follower count alone won’t drive business growth. Engagedfollowers will. If your audience isn’t interacting with your content, your follower count becomes just a number.
To make your LinkedIn company page a real asset, focus on valuable content, page advocacy, employee alignment, and community engagement.
So, the next time someone asks whether LinkedIn company page follower count matters, you’ll know the answer.
Cheers
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Michelle J Raymond is the Founder of B2B Growth Co and has made her mark as the world’s leading authority on LinkedIn Company Pages, offering comprehensive strategies and training to brands eager to harness LinkedIn for business growth through thought leadership, content marketing or social selling techniques.
With 20+ years’ experience in B2B sales, and almost a decade of social selling on LinkedIn, Michelle stands out for her significant LinkedIn contributions as the co-author of two globally acclaimed books: “Business Gold,” the first book exclusively dedicated to LinkedIn Company Pages, and “The LinkedIn Branding Book,” and her insightful podcast Social Media for B2B Growth. Follow her YouTube channel @MichelleJRaymond for helpful how to’s.
