If you want your LinkedIn content to be seen by more people in 2025, read on.
As LinkedIn grows its membership numbers, competition for attention becomes more fierce. For B2B marketers, it will be the year that every little win will compound over time.
Let’s look at practical tactics you can apply to your personal and company page content.
This article is inspired by the recent Social Media for B2B Growth Podcast episode hosted by Michelle J Raymond.
Thanks to our podcast sponsor Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ
1. Focus on Educational Content That Adds Value
When people come to LinkedIn, they’re hungry for knowledge. LinkedIn’s algorithm rewards educational posts that share knowledge and spark conversation.
- Share Practical Tips: Your audience wants insights they can apply immediately. Think checklists, quick advice, or “how-to” guides.
- Stick to Your Niche: Building trust is about consistency. Stay on topic so people know what to expect from you.
“Sharing knowledge is a privilege. Use it to help your audience get closer to their goals.”
2. Connect Through Personal Stories and Experiences
In a world of AI-generated content, authenticity is your secret weapon. Personal stories add depth to your content and make it relatable.
- Show the Real You: Share stories from your journey, including the mistakes. People appreciate knowing you’re just like them, learning along the way.
- Build Trust through Honesty: Share your experiences, not just polished success stories. This approach connects you with people on a human level.
“AI might be here to stay, but nothing beats the power of a genuine story or sharing your experience.”
3. Explore Different Content Formats
LinkedIn’s feed is packed, and different people engage with different formats. Mixing it up keeps things fresh and engaging for your audience.
- Use Text, Images, and Video: Try everything—text posts, visuals, and short videos. Not everyone learns the same way, so cover your bases.
- Leverage LinkedIn Polls: Polls are interactive and easy to engage with. Keep questions simple and limit options for maximum response.
“Polls aren’t just for engagement—they’re mini market research tools!”
4. Use Thought Leadership Content to Drive Engagement
Stand out as a go-to voice in your field. Thought leadership content builds authority and encourages people to look to you for answers.
- Launch a LinkedIn Newsletter: Consistent newsletters build a loyal subscriber base. Plus, they show up in Google searches, boosting your visibility.
- Be Consistent and Relevant: A newsletter lets you go deeper on topics your audience cares about, helping them make smarter decisions.
“If you haven’t started a newsletter, now’s the time. Subscribers are your way to create your workaround to a crowded feed.”
5. Create Engaging Visuals to Stop the Scroll
Think about how fast you scroll through LinkedIn’s home feed. With the fast-moving feed, visuals must work hard to catch attention. You want to find a way for your visual brand to be distinctive and memorable.
- Keep It On-Brand: Use colours and images that are instantly recognisable to your followers.
- Try Pattern Disrupts: If you usually post colourful photos, a black-and-white shot can stop scrollers in their tracks. Don’t be afraid to mix it up.
“It doesn’t have to be professional—just memorable. Embrace what makes your brand unique!”
6. Perfect the Hook and Call-to-Action (CTA) for Every Post
What are the two most important parts of your post? The first and last lines. Your opening hook draws readers in, and your CTA invites them to join the conversation.
- Lead with a Strong Hook: Make the first line punchy and intriguing so people click “See more.”
- End with a Simple CTA: Ask a question to spark engagement, like “What’s your best tip for LinkedIn success?”
“A great post leaves the reader wanting more and ready to engage.”
7. Be in Service of Your Audience
LinkedIn isn’t just a platform; it’s a community. Keep your audience’s needs front and centre, and they’ll keep coming back.
- Offer Content That Helps: From sharing toolkits to summarising industry trends, offer resources your audience finds useful.
- Make Them the Hero: Frame your posts around helping your audience succeed, not just showcasing your expertise.
“There’s no better way to stand out than by being in service of your audience’s success.”
By following these tips, you’ll be ready to make an impact in 2025 with LinkedIn content that gets seen, engages, and builds trust.
Ready to take the next step? Let’s make it a great year on LinkedIn.
Need help? Book an intro call here.
Follow B2B GROWTH CO – Get Your Business Active on LinkedIn™️ for Growth for more LinkedIn tips and strategies.
Cheers
Michelle J Raymond is the Founder of B2B Growth Co and has made her mark as the world’s leading authority on LinkedIn Company Pages, offering comprehensive strategies and training to brands eager to harness LinkedIn for business growth through thought leadership, content marketing or social selling techniques.
With 20+ years’ experience in B2B sales, and almost a decade of social selling on LinkedIn, Michelle stands out for her significant LinkedIn contributions as the co-author of two globally acclaimed books: “Business Gold,” the first book exclusively dedicated to LinkedIn Company Pages, and “The LinkedIn Branding Book,” and her insightful podcast Social Media for B2B Growth. Follow her YouTube channel @MichelleJRaymond for helpful how to’s.
