Social Media for B2B Growth Podcast
Social Media for B2B Growth Podcast
Social Media for B2B Growth Podcast
Practical LinkedIn Marketing for B2B Brands
Social Media for B2B Growth is the podcast for B2B marketers, founders and business leaders who want LinkedIn to drive real business results — not just impressions.
Hosted by LinkedIn Company Page specialist Michelle J Raymond, the show focuses on what actually works right now, from company pages and employee advocacy to content strategy, buyer trust and changing algorithms.
No hacks. No hype. Just practical, proven approaches you can apply straight away.
👉 Listen on Apple Podcasts
👉 Listen on Spotify
👉 Watch on YouTube
What B2B Leaders and Marketing Teams Tune In For
Each episode is designed to help you turn LinkedIn from a “nice-to-have” into a serious growth channel.
Topics include:
How to grow and activate LinkedIn Company Pages
How to align company pages and employee brands (the Power of Two)
What’s really changing in the LinkedIn algorithm — and what to do about it
How to build trust with buyers before they’re ready to buy
Content strategies that support demand and brand
Practical frameworks you can actually use with your team
Whether you manage LinkedIn for your organisation or you’re building your own thought leadership, this podcast is about making LinkedIn work for the long game.
Why This Podcast is Different
Built for B2B, not borrowed from B2C playbooks
Most social media advice isn’t designed for long sales cycles, buying committees and complex products.
Social Media for B2B Growth is different because it’s built around:
Real B2B buying behaviour
Trust and relevance over reach and virality
Company pages working with employee brands, not competing against them
Commercial outcomes, not vanity metrics
If you’re tired of chasing tactics that don’t move the needle, you’re in the right place.
Meet Your Podcast Host - Michelle J Raymond
Michelle J Raymond is the founder of B2B Growth Co and a globally recognised LinkedIn Company Page expert, speaker and consultant.
She works with B2B brands and leadership teams around the world to design LinkedIn strategies that support real business goals — from awareness and engagement through to leads and revenue.
Michelle is also a regular collaborator with LinkedIn’s B2B Institute and speaks at leading marketing events internationally.
This podcast is where she shares what she’s seeing work in the real world, not just in theory.
From Podcast Insights To Practical Action
Many of the ideas you’ll hear on the podcast come directly from the work we do with B2B marketing teams and business leaders every day.
If you’re looking for help applying these strategies inside your organisation, you can explore:
LinkedIn strategy and training for B2B teams
Company Page growth and optimisation
Thought leadership content support for business leaders
Power Hour strategy sessions with Michelle
Social Media for B2B Growth with Michelle J Raymond
Social Media for B2B Growth with Michelle J Raymond
Social Media for B2B Growth is the podcast for B2B marketers who want LinkedIn insight — not hacks.
Hosted by Michelle J Raymond, the show cuts through the noise, trends, and recycled advice to focus on what actually works on LinkedIn for B2B organisations.
Most episodes are solo insights from Michelle, drawn from real-world experience working with B2B marketing teams, leaders, and sales organisations globally. The focus is on clarity, strategy, and sustainable growth — not shortcuts.
This podcast takes a Company Page–led approach, scaled through employee advocacy, helping B2B teams:
Use LinkedIn as a strategic business channel
Align Company Pages and personal profiles
Build credibility and trust across the buying journey
Support demand, sales conversations, and long-term growth
Each episode is practical, focused, and designed to help B2B marketers make better decisions with their time on LinkedIn — even when resources are limited.
Straight to the point. No recycled ideas. B2B specialist.
Co-host of The LinkedIn Branding Show
Co-host of The LinkedIn Branding Show
Michelle J Raymond also co-hosts The LinkedIn Branding Show, a podcast focused on personal branding, creators and professionals building visibility on LinkedIn.
If you’re interested in growing your personal presence on the platform, this show complements Social Media for B2B Growth with a stronger focus on individual creators and professionals.
Expert Guest Podcast Appearances - Michelle J Raymond
Expert Guest Podcast Appearances - Michelle J Raymond
Want Practical LinkedIn Strategy In Your Inbox?
If you enjoy the podcast, you’ll love Michelle’s weekly newsletter, where she shares:
What’s changing on LinkedIn
What B2B brands are getting right (and wrong)
Simple actions you can take without burning hours on social
