How to Verify Your LinkedIn Company Page: A Step-by-Step Guide
LinkedIn Company Pages are crucial for building your brand’s presence, but verifying them adds another layer of credibility and trust. LinkedIn has introduced a new feature allowing businesses to verify their Company Pages, reducing fake accounts and helping genuine organisations stand out.
In this article, I’ll guide you through the process of verifying your LinkedIn Company Page, explain why it’s important, and give you tips on how to ensure your page meets LinkedIn’s verification criteria.
Why is LinkedIn Company Page Verification Important?
Verification badges are not just for individuals anymore. With the rollout of LinkedIn company page verification, your business can now get that same level of legitimacy that personal profiles have enjoyed. This is a crucial development, especially as the platform continues to grow and fight against fake or inactive pages.
Verified company pages signal to your audience that your business is real, active, and trustworthy. This not only builds trust with clients and partners but also strengthens your brand’s professional image.
How to Verify Your LinkedIn Company Page: The Steps
If you manage a LinkedIn Company Page, follow these steps to request verification:
Log in as Admin: Ensure you’re logged into LinkedIn with a profile that has administrative access to your Company Page.
Go to Admin View: Navigate to the admin view of your company page. You’ll find the necessary options here.
Access Settings: Scroll down to the bottom of the page and click on ‘Settings’.
Find LinkedIn Verification Controls: Once in the settings menu, locate the ‘LinkedIn Verification Controls’ option.
Submit a Request: Click on the ‘Submit Request’ button to express your interest in verifying your page. LinkedIn will notify you when this feature becomes available for your organisation.
What Does LinkedIn Look For When Verifying Your Company Page?
LinkedIn has laid out a few key criteria your company page must meet for verification. These include:
Accurate Data: Ensure that key details like your company’s location and website URL are up-to-date and correct.
Active Page Admin: Pages with no active admin are unlikely to be verified, so make sure your page has an engaged admin managing it regularly.
Page Ownership: Someone within your organisation must claim the page, confirming that it belongs to your company.
Compliance with LinkedIn’s Policies: Your company page needs to adhere to LinkedIn’s rules and guidelines to be eligible for verification.
Patience is Key
Rolling out verification to almost 70 million Company Pages globally takes time. While some pages may get verified quickly, others may experience delays or glitches. If you encounter any issues during the process, don’t worry. LinkedIn is working on resolving them, and improvements will be made over time.
Stay Updated with LinkedIn Features
This verification process is just one of the many new features LinkedIn is adding to enhance the platform. Staying updated on these changes can help you get the most out of your LinkedIn Company Page.
You can learn more about LinkedIn’s Page verification here.
Conclusion
Getting your LinkedIn Company Page verified is an essential step to boost your brand’s trustworthiness and visibility. By following the steps outlined here, you’ll be on your way to displaying that coveted verification badge, ensuring your company stands out as a legitimate player in the market. Stay patient as LinkedIn continues to roll out this feature, and be sure your company page meets all the criteria.
Michelle J Raymond is the Founder of B2B Growth Co and has made her mark as the world’s leading authority on LinkedIn Company Pages, offering comprehensive strategies and training to brands eager to harness LinkedIn for business growth through thought leadership, content marketing or social selling techniques.
With 20+ years’ experience in B2B sales, and almost a decade of social selling on LinkedIn, Michelle stands out for her significant LinkedIn contributions as the co-author of two globally acclaimed books: “Business Gold,” the first book exclusively dedicated to LinkedIn Company Pages, and “The LinkedIn Branding Book,” and her insightful podcast Social Media for B2B Growth.
Follow her YouTube channel @MichelleJRaymond for helpful how to’s.
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