LinkedIn Page verification is one of the simplest yet most overlooked ways to build trust, credibility, and authority for your business on LinkedIn.
A verified LinkedIn Page signals that your business is legitimate, officially recognised, and actively managed — helping prospects, job seekers, partners, and even search engines trust your brand faster.
In this up-to-date guide, you’ll learn exactly what LinkedIn Page verification is, who is eligible, and how to apply successfully, based on LinkedIn’s latest official criteria.
What Is LinkedIn Page Verification?
LinkedIn Page verification is a process run by LinkedIn that confirms a Company Page represents a real and authentic business.
Once verified, your Page displays a verification badge, helping members quickly identify that your business is legitimate and officially recognised by LinkedIn.
Verification also helps protect your brand against impersonation and builds confidence with people interacting with your Page.
Why LinkedIn Page Verification Matters for B2B Brands
For B2B organisations, trust is everything — and LinkedIn Page verification plays a bigger role than many realise.
Builds Instant Credibility
A verified Page reassures visitors that your business is genuine, reducing friction for prospects deciding whether to follow, engage, or enquire.
Protects Your Brand
Verification helps prevent impersonation and copycat Pages, which is especially important for established brands and fast-growing companies.
Supports LinkedIn Visibility and Engagement
While verification is not a direct ranking factor, verified Pages are perceived as more trustworthy, which can positively influence engagement and follower growth over time.
Strengthens Your Overall LinkedIn Strategy
Verification complements other high-impact LinkedIn activities such as Company Page optimisation, employee advocacy, and thought leadership.
Verification also supports internal adoption when teams are trained to use the Page correctly through LinkedIn Company Page training.
Who Is Eligible for LinkedIn Page Verification?
Not every LinkedIn Page can be verified automatically. LinkedIn looks for a number of eligibility signals before offering verification.
To be eligible, your LinkedIn Page must:
Represent a legitimate business or organisation
Have accurate and complete company information
Be actively managed by Page admins
Comply with LinkedIn’s Page policies and guidelines
Have verification available in your region
Verification availability can vary by location and business type. Some Pages may see a waitlist rather than immediate access.
How to Verify Your LinkedIn Company Page: A Step-by-Step Guide
If your Page is eligible, LinkedIn makes the process relatively straightforward.
Step 1: Log in as a Page Admin
You must be a super admin or have the appropriate admin permissions on the Company Page.
Step 2: Go to Page Settings
Navigate to Settings → Verification controls within your LinkedIn Company Page.
Step 3: Check Eligibility
LinkedIn will confirm whether your Page can proceed with verification or needs to join a waitlist.
Step 4: Submit Verification
Follow the on-screen steps to request verification. This may include confirming your business website or organisational details.
Step 5: Wait for Confirmation
Once submitted, LinkedIn will review your request and notify you by email when a decision has been made.
Common LinkedIn Page Verification Issues (and How to Fix Them)
If verification isn’t available or your request fails, these are the most common reasons:
Your business website doesn’t match Page details
Your Page information is incomplete or inconsistent
Admin permissions are not correctly assigned
Your Page does not yet meet LinkedIn’s trust thresholds
Before applying, make sure your Company Page is fully optimised and accurately reflects your business.
Does LinkedIn Page Verification Help SEO?
LinkedIn Page verification itself does not directly influence Google rankings.
However, verification contributes to brand trust and authority, which indirectly supports SEO in several ways:
Stronger brand signals across platforms
Increased confidence for users clicking through from search results
Higher engagement on LinkedIn content that may appear in search
In short, verification strengthens your digital credibility — which matters for both humans and algorithms.
Best Practices Before Applying for Verification
To improve your chances of success:
Ensure your Company Page is complete and accurate
Use your official business website (no placeholders)
Assign correct admin roles
Align your Page branding with your website and other channels
Keep your Page active with consistent updates
Verification works best as part of a broader LinkedIn strategy — not as a standalone tactic.
Before applying, it’s worth reviewing whether your Company Page is fully optimised. A LinkedIn Company Page Audit and Strategy with B2B Growth Co can help identify gaps that could delay or prevent verification.
Frequently Asked Questions About LinkedIn Page Verification
Does every LinkedIn Page qualify for verification?
No. Verification availability depends on region, business type, and LinkedIn’s internal eligibility criteria.
How long does LinkedIn Page verification take?
Timelines vary. Some Pages are verified quickly, while others may need to wait or improve eligibility first.
Can verification be removed?
Yes. LinkedIn may remove verification if Page details change or policies are breached.
Is verification required to grow a LinkedIn Page?
No — but it supports trust, credibility, and long-term brand growth when combined with a strong LinkedIn strategy.
Need Help Optimising or Verifying Your LinkedIn Page?
LinkedIn Page verification is just one piece of building a high-performing Company Page.
If you want expert support with:
Company Page optimisation
LinkedIn strategy for B2B growth
Employee advocacy and Page-led visibility
B2B Growth Co can help you turn your LinkedIn Page into a genuine business asset.
Cheers
Michelle J Raymond is the Founder of B2B Growth Co and has made her mark as the world’s leading authority on LinkedIn Company Pages, offering comprehensive strategies and training to brands eager to harness LinkedIn for business growth through thought leadership, content marketing, or social selling.
With 20+ years of experience in B2B sales and almost a decade of social selling on LinkedIn, Michelle stands out for her significant LinkedIn contributions as the co-author of two globally acclaimed books: “Business Gold,” the first book exclusively dedicated to LinkedIn Company Pages, and “The LinkedIn Branding Book,” and her insightful podcast Social Media for B2B Growth.
