Company Page Audit & Strategy

Your LinkedIn Company Page Should Be Driving Growth. Not Guesswork.

A strategic audit and action plan for B2B marketers who know LinkedIn matters — but want clarity, confidence, and measurable results.

This Is For You If...

You don’t need LinkedIn explained to you — you need it to work.

This audit is designed for strategic B2B marketing leaders who:

Are experienced marketers but don’t specialise in LinkedIn
Are time-poor and stretched across channels, regions, and priorities
Have seen Company Page growth or engagement plateau
Are managing global or regional teams with inconsistent page setups
Know LinkedIn is where buyers are — but aren’t confident the page supports the buyer journey
Need clarity they can stand behind internally with leadership and stakeholders

This isn’t a tactical audit. It’s a strategic reset.

B2B Growth Co’s LinkedIn Company Page Audit & Strategy gives you a clear, evidence-based view of:

What’s helping or hurting performance right now
What matters most for your business goals
Where to focus for the biggest commercial impact

You’ll walk away knowing exactly what to fix, what to stop doing, and where to invest time with confidence.

What This Audit Delivers For You

Strategic Clarity

A clear picture of how your Company Page is performing and why

Confidence To Act

Recommendations you can stand behind internally without hesitation

Focused Priorities

A prioritised action plan aligned to business outcomes, not vanity metrics

Alignment Across Teams

Guidance that works across global and regional teams to build momentum

FAQ's

What is a LinkedIn Company Page Audit?

A LinkedIn Company Page Audit is a thorough review of your LinkedIn Company Page, assessing its structure, content, employee engagement, and overall effectiveness in supporting your business goals.

Why do I need a LinkedIn Company Page Strategy?

A well-defined strategy ensures your LinkedIn Company Page is aligned with your business objectives, helping you engage the right audience, enhance your brand visibility, and stay competitive in your industry.

What kind of businesses can benefit from this service?

This service is beneficial for any business looking to strengthen its LinkedIn presence, from small businesses to large corporations, especially those aiming to improve content performance, employee engagement, and competitive positioning.

How will the Company Page Audit & Strategy help improve employee engagement on LinkedIn?

The service identifies gaps in your current approach to employee engagement and provides actionable strategies to increase employee participation and advocacy on LinkedIn.

How long does the Company Page Audit & Strategy process take?

The entire process typically takes a few weeks, from the initial discussion to the presentation of findings and recommended strategy. The exact timeline can vary based on the complexity of your LinkedIn presence.

Who will Facilitate the Company Page Audit & Strategy

LinkedIn Expert Michelle J Raymond will facilitate the Company Page Audit & Strategy.

Client Testimonials

Michelle has demonstrated a great understanding of LinkedIn and also how we should change our approach and tactics in a way to become more ready for the ongoing changes that happen on the platform and stay on top of our game. She asked the right questions about the business and she proposed smaller /bigger improvements together with the why, and how these can help us. The suggestions included very practical items that can be easily implemented together with some great thoughts on how we should rethink our messaging and try to activate our community instead of just growing the number of our followers which was the primary reason why we reached out to her at the first place.

Michelle and I worked together on a few questions I had. Our call was only one hour long, but the insights and recommendations she provided were amazing! I highly recommend her input and knowledge!

Highly recommend Michelle. She helped us shape our LinkedIn strategy, providing guidance based on her years of experience managing and consulting for company LinkedIn pages. She answered all of our questions clearly and gave us a clear direction ahead.

Our team had an incredible session with Michelle J Raymond, diving deep into LinkedIn strategy and engagement 🚀 Her insights gave us a fresh perspective on how to maximize our presence, drive meaningful conversations, create meaningful content, and reach our big goal. If you're looking to refine your LinkedIn approach, Michelle is the expert you need in your corner! Thanks again Michelle, for such an engaging and insightful session—our team is already putting these learnings into action!

Company Page Audit & Strategy