Creating consistent and engaging LinkedIn content can be challenging, especially when you hit a creative block. We’ve all been there when you stare at the screen and can’t think of anything to post on LinkedIn
Here are five practical sources for LinkedIn content inspiration that will help you maintain a steady flow of engaging posts, whether you’re an experienced content creator or just starting.
This article is inspired by the recent episode of the Social Media for B2B Growth Podcast hosted by Michelle J Raymond.
Thanks to our podcast sponsor Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ
1. Reflect on Your Products and Services
One of the simplest ways to generate content is by focusing on your products and services. Sharing insights about what you offer can be incredibly effective.
You can also take photos of the work you are doing with your clients.
Content Hint: Talk about your offerings, highlight client successes, and leverage testimonials. This not only informs your audience but also reinforces the value of what you provide.
"Remember that the services we offer are designed to solve problems out in the world, and that is why our customers buy from us." Michelle J Raymond
2. Address Customer Frequently Asked Questions (FAQs)
Another rich source of content is the questions your customers frequently ask. These FAQs are not only helpful for existing clients but also attract potential customers who have similar queries.
Content Hint: Collaborate with your customer service team to identify common questions and create posts that address them.
This strategy will educate your audience and position you as a knowledgeable resource in your field.
"The main advantage of frequently asked questions is that they give your customers an opportunity to learn. Share generously with your knowledge." Michelle J Raymond
3. Share Relevant Articles, Podcasts, Videos and Trends
Staying updated with industry trends and sharing relevant articles can also spark content ideas. When you come across an interesting article, share it on LinkedIn and add your thoughts.
Content Hint: Share a link to a YouTube video or Podcast episode. Discuss why it caught your attention, whether you agree or disagree, and how it relates to your work.
This not only provides value to your audience but also showcases your expertise and keeps your content fresh.
4. Repurpose Your Existing Content
Not every post needs to be original. Revisiting your “Greatest Hits Library” of successful past posts and giving them a new spin can be highly effective. Update old content with fresh insights, tweak the wording, or use new images.
Content Hint: Take a personal post and repurpose it on your Company Page or vice versa.
Repurposing content saves time and ensures consistent sharing of valuable information without the pressure of creating new material from scratch.
5. Capture Everyday Life and Behind-the-Scenes Moments
Often, the most engaging content comes from everyday moments. Capturing behind-the-scenes activities and sharing them with your audience can be very effective.
Content Hint: Photos of your office, team celebrations, or daily operations can humanise your brand and build a stronger connection with your followers.
People are naturally curious about the inner workings of businesses they follow, and these glimpses into your daily life can be highly engaging.
Final Thoughts
Content creation doesn’t have to be overwhelming. By leveraging these five sources of inspiration, you can maintain a steady stream of engaging LinkedIn posts.
Remember to plan and schedule your content to avoid the stress of last-minute writing. Content planning can be the antidote for being stuck for ideas – listen and follow the Social Media for B2B Growth Podcast episode for more details.
Happy creating!
Cheers
Book a free Intro call – https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Michelle J Raymond is the founder of B2B Growth Co and has made her mark as a leading LinkedIn growth strategist, offering comprehensive strategies and training to brands eager to harness LinkedIn for business growth through thought leadership, content marketing or social selling techniques.
With 20+ years’ experience in B2B sales, and almost a decade of social selling on LinkedIn, Michelle stands out for her significant LinkedIn contributions as the co-author of two globally acclaimed books: “Business Gold,” the first book exclusively dedicated to LinkedIn Company Pages, and “The LinkedIn Branding Book,” and her insightful podcast Social Media for B2B Growth. Follow her YouTube channel @MichelleJRaymond for helpful how to’s.
