Don’t Let Fear Stop You From Posting on LinkedIn (Quick Fix Included)
If you’ve been sitting on the sidelines of LinkedIn because you’re worried about what people might think, that ends today! I don’t care what the algorithm is doing. I don’t care about the latest “hack” or tool. None of that matters if you can’t overcome the single biggest barrier to LinkedIn success: mindset. After five […]
Newsletters Everywhere: LinkedIn, Email and Substack
If you’ve been hanging out on LinkedIn lately, you’ll know the mood. Impressions are down, content is delayed, and it feels harder than ever to get consistent reach. At the same time, email newsletters continue to prove they’re reliable. And then there’s the newcomer to the party – Substack, which seems to be the flavour […]
Sell More By Writing Better LinkedIn DMs People Want To Read
Hands up if you’ve ever opened a LinkedIn DM and instantly rolled your eyes. Yep, me too. Now keep that hand up if you’ve ever sent one of those messages yourself. Ouch, right? LinkedIn is one of the most powerful networking platforms we have. Yet the thing that’s driving people bananas right now isn’t the […]
The New LinkedIn Strategy Every B2B Brand Needs
LinkedIn’s algorithm has shifted, and if you’re a Company Page Admin, Social Media Manager, or business owner, you’ve probably noticed that Page content feels like it’s swimming upstream (putting it nicely 😉). While most brands are still playing the impressions game, LinkedIn has moved the goalposts to relevancy and relationships. The problem? Most Company Page […]
LinkedIn’s Algorithm Changed. So Should Your Content.
Let’s not sugarcoat it. The LinkedIn algorithm update in June threw a lot of B2B marketers off their game (including me!) Impressions tanked. Engagement stalled. Panic set in. If you felt like your LinkedIn content stopped working overnight, you weren’t imagining it. But instead of chasing every new trend or over-analysing every dip in reach, […]
LinkedIn’s Changed (Again). Here’s What I’m Doing About It.
LinkedIn looks the same, but it’s not. If your impressions have tanked, your posts are showing up weeks later, and you’re wondering whether to switch to Premium or boost your content, then read on. I break down what’s really happening with the platform right now and what savvy B2B marketers should do next. This article […]
Business Growth on LinkedIn Starts With This
You’re doing the work on LinkedIn. So why isn’t your business growing? You’ve tried content calendars. You’ve tried employee advocacy. You’ve tried every algorithm hack under the sun. And still, your business isn’t growing from all the time you’re spending on LinkedIn. It’s not because LinkedIn doesn’t work. It’s because your people are pulling in […]
Why Your B2B Team Isn’t Posting On LinkedIn (And How to Fix It)
“Just post something. Throw it in ChatGPT and you’re done.” If only it were that simple! If you’re assuming your team should somehow just get LinkedIn, and it’s all easy? That’s the first mistake. This mindset is one of the biggest reasons employee advocacy on LinkedIn fails before it even begins. Because what seems “easy” […]
The Non-Cringe Guide to Writing LinkedIn Sales Posts
Let me guess… You stopped posting about your products or services because you didn’t want to come across as cringe. Now, leads have dried up. Sound familiar? I see this happen way too often. Business owners who were confidently showing up on LinkedIn suddenly pull back. They’ve been told “don’t be salesy,” “just focus on […]
Why No One Follows Your LinkedIn Page (What to Do About It)
On a scale of 1–10, how frustrated are you with your Company Page growth? I’m guessing it’s a solid 10. Maybe even an 11. You’re showing up, doing your best and still not seeing the results you want. You’re not alone. After years of working with B2B brands of all sizes, I’ve narrowed it down […]
