What To Do on LinkedIn When Business Gets Tough (Includes: 15min Daily LinkedIn Plan)
When the going gets tough, the tough get LinkedIn’ing. Okay, so this may be a dated Billy Ocean reference, but I really think it’s what we need to do. When business gets tough, most people panic. They go quiet, cut back on marketing “costs”, and disappear from LinkedIn. But truthfully, that’s the worst thing you […]
How to Make The LinkedIn Algorithm Work For You (not against you)
Lately, the vibe on LinkedIn has been…a bit off. Feels a little doom and gloom, right? Even for someone like me, who’s been riding the LinkedIn rollercoaster for a decade, I’ve found myself logging on less. But rather than sit in that energy, I’ve decided to do something about it. It’s time for a vibe […]
What Really Grows Your LinkedIn? Posts, Comments or DMs?
Is posting, commenting, or sending DMs the best use of your time to grow your business on LinkedIn? I get asked this all the time, and honestly, it’s no wonder. With LinkedIn’s algorithm changes over the past year, many people have been posting consistently, but still not making progress toward their goals. Busy doesn’t always […]
Don’t Let Fear Stop You From Posting on LinkedIn (Quick Fix Included)
If you’ve been sitting on the sidelines of LinkedIn because you’re worried about what people might think, that ends today! I don’t care what the algorithm is doing. I don’t care about the latest “hack” or tool. None of that matters if you can’t overcome the single biggest barrier to LinkedIn success: mindset. After five […]
Newsletters Everywhere: LinkedIn, Email and Substack
If you’ve been hanging out on LinkedIn lately, you’ll know the mood. Impressions are down, content is delayed, and it feels harder than ever to get consistent reach. At the same time, email newsletters continue to prove they’re reliable. And then there’s the newcomer to the party – Substack, which seems to be the flavour […]
Sell More By Writing Better LinkedIn DMs People Want To Read
Hands up if you’ve ever opened a LinkedIn DM and instantly rolled your eyes. Yep, me too. Now keep that hand up if you’ve ever sent one of those messages yourself. Ouch, right? LinkedIn is one of the most powerful networking platforms we have. Yet the thing that’s driving people bananas right now isn’t the […]
The New LinkedIn Strategy Every B2B Brand Needs
LinkedIn’s algorithm has shifted, and if you’re a Company Page Admin, Social Media Manager, or business owner, you’ve probably noticed that Page content feels like it’s swimming upstream (putting it nicely 😉). While most brands are still playing the impressions game, LinkedIn has moved the goalposts to relevancy and relationships. The problem? Most Company Page […]
LinkedIn’s Algorithm Changed. So Should Your Content.
Let’s not sugarcoat it. The LinkedIn algorithm update in June threw a lot of B2B marketers off their game (including me!) Impressions tanked. Engagement stalled. Panic set in. If you felt like your LinkedIn content stopped working overnight, you weren’t imagining it. But instead of chasing every new trend or over-analysing every dip in reach, […]
LinkedIn’s Changed (Again). Here’s What I’m Doing About It.
LinkedIn looks the same, but it’s not. If your impressions have tanked, your posts are showing up weeks later, and you’re wondering whether to switch to Premium or boost your content, then read on. I break down what’s really happening with the platform right now and what savvy B2B marketers should do next. This article […]
Business Growth on LinkedIn Starts With This
You’re doing the work on LinkedIn. So why isn’t your business growing? You’ve tried content calendars. You’ve tried employee advocacy. You’ve tried every algorithm hack under the sun. And still, your business isn’t growing from all the time you’re spending on LinkedIn. It’s not because LinkedIn doesn’t work. It’s because your people are pulling in […]
