Helping B2B Brands Grow on LinkedIn With Strategy, Training & Execution

LinkedIn Strategy, Training and Growth for Ambitious B2B Brands

At B2B Growth Co, we help ambitious B2B organisations turn LinkedIn into a real business growth channel.

Not vanity metrics.
Not hacks.
Not “post more and hope”.

We work with B2B leaders and teams who want clarity, confidence and commercial results from LinkedIn — through strategy, training and practical execution that actually sticks.

Our Mission: B2B Growth Without the Noise

LinkedIn didn’t stop working.
Most strategies did.

Our mission is simple: to help B2B brands grow by using LinkedIn properly — with relevance, consistency and human-led strategy at the centre.

That means:

Clear positioning
Aligned Company Pages and employee voices
Training that changes behaviour, not just awareness
Growth that supports long-term business goals

If you’re tired of chasing algorithms and want a strategy that works with LinkedIn (not against it), you’re in the right place.

Why B2B Growth Co Exists

B2B Growth Co started with a decision — not a business plan.

I once walked away from a $2 million deal because it didn’t align with how I wanted to do business. Reputation mattered more than revenue. That moment shaped everything that followed.

Soon after, a simple act — helping someone improve their LinkedIn presence — opened the door to something bigger. Not just profiles and posts, but confidence, opportunity and momentum.

What started as one-to-one support quickly became a pattern:
B2B teams didn’t need more content.
They needed strategy, structure and belief.

That’s why B2B Growth Co exists today — to help organisations grow on LinkedIn in a way that feels ethical, effective and sustainable.

Who We Work With

We work with ambitious B2B organisations who want LinkedIn to contribute to real business outcomes.

That includes:

B2B companies selling complex products or services
Marketing teams under pressure to show ROI
Leaders who want their people visible, confident and aligned
Organisations ready to invest in training, not shortcuts

Our clients value partnership over tactics and understand that trust, relevance and consistency win in the long game.

Ambitious

Driven to be number one in the industry and willing to do the work to get there.

Innovative

Willing to challenge the status quo and try new things.

Purpose Driven

You are passionate about what you do and are out to make an impact.

If you have answered YES!, YES!, YES! the good news is B2B GROWTH CO is the right company for you.

What We Do

LinkedIn Strategy for B2B Growth

We design LinkedIn strategies aligned to business objectives — not trends.
From positioning and messaging to content systems and KPIs, everything connects back to growth.

LinkedIn Training for Teams

We train marketing, sales, and leadership teams to use LinkedIn effectively and confidently.
Practical. Relevant. Immediately usable.

Company Page & Employee Advocacy Alignment

We help organisations align Company Pages and employee voices so LinkedIn works as a growth ecosystem, not a set of disconnected accounts.

Ongoing Support and Coaching

From audits and playbooks to leadership coaching and implementation support, we stay focused on what actually moves the needle.

Meet the B2B Growth Co Team

Great businesses aren’t built on expertise alone.
They’re built on what happens day-to-day, the details, the systems and the follow-through.

At B2B Growth Co, we bring both.
Two complementary skill sets working together to deliver LinkedIn expertise that’s not only strategic, but runs smoothly behind the scenes.

B2B Growth Co is led by Michelle J Raymond, a globally recognised LinkedIn strategist, speaker and author.

Michelle is known for challenging outdated LinkedIn thinking and proving, with evidence, that Company Pages and people-led strategies still work when done properly.

She is the founder of B2B Growth Co, host of the Social Media for B2B Growth podcast, and a trusted advisor to B2B brands across industries, including technology, manufacturing, professional services and sustainability.

Her philosophy is simple:
B2B Growth. No Hacks.

Liliane Abboud is the operational backbone of B2B Growth Co and the reason the business runs as smoothly as it does.

While Michelle leads strategy and visibility, Liliane leads execution. She brings structure, clarity and calm to everything behind the scenes, ensuring clients receive an exceptional experience from first contact to delivery.

A master organiser and problem-solver, Liliane oversees operations, scheduling, systems and finance, and manages the details that make growth possible — from LinkedIn Event set-ups to training logistics and client coordination.

Liliane may not be in the spotlight, but her impact is felt everywhere.

What Makes Us Different

There’s no shortage of LinkedIn advice.
What’s missing is clarity.

At B2B Growth Co:

We prioritise relevance over reach
We design strategies for humans, not algorithms
We train teams to think, not just post
We focus on sustainable growth, not short-term spikes

We don’t promise overnight success.

We build capability, confidence and consistency and that’s what delivers results.

Our Values

Everything we do is guided by a few non-negotiables:

Strategic over trendy
Ethical over opportunistic
Human over automated
Long-term over quick wins

Good business starts with good decisions.
We help our clients make both.

Trusted by B2B Teams Worldwide

We’ve worked with B2B organisations across Australia, the USA, the UK, Europe and beyond, supporting leaders and teams who want LinkedIn to work harder for their business.

Ready to Grow on LinkedIn?

If you’re ready to stop guessing and start using LinkedIn with clarity and confidence, we’d love to help.

👉 Explore our services
👉 Book a strategy session
👉 Or get in touch to start the conversation