When it comes to LinkedIn, businesses often ask: does the number of followers on our Company Page actually matter?
The short answer? Yes — but only if you know how to use it to your advantage.
An industry-leading follower count isn’t just a vanity metric. It’s a form of social proof that can build trust, attract opportunities, and position your brand as a credible player in your market.
That said, follower numbers on their own don’t drive results. Their real value lies in what they signal and how they support visibility, trust, and growth over time.
Let’s break down why your LinkedIn Company Page follower count matters, and how it can work in your favour.
What is a LinkedIn Company Page follower?
A LinkedIn Company Page follower is someone who has opted in to see updates from your business in their feed. Followers don’t need to be connected to your employees, and they may never visit your website — but they have chosen to hear from your brand on LinkedIn.
Why Your LinkedIn Company Page Follower Count Matters: 7 Real Benefits
1. Signals Popularity and Credibility
People trust what’s familiar. A high follower count signals that your brand is well known and respected in your industry. When potential customers, partners, or even job candidates see thousands of people following your page, it creates instant credibility.
That visible signal of trust makes people more likely to engage with your content, explore your brand, and reach out when the timing is right.
2. Creates a Bandwagon Effect
Have you ever noticed how restaurants with long queues attract even more people? The same thing happens on LinkedIn.
A large following suggests your brand offers value others don’t want to miss. When people see their industry peers following your Company Page, it increases their likelihood of hitting that Follow button too — not because they were persuaded, but because the decision feels validated.
3. Highlights Brand Leadership
Being ahead in the follower-count game signals that your company is setting the standard in its space.
Thought leaders attract attention. When your brand is seen as a go-to resource in your industry, it becomes easier to gain trust, attract top talent, and build valuable partnerships.
Follower growth reinforces that perception — especially when it’s supported by consistent, relevant content.
4. Enhances Perception of Quality
People often judge quality based on popularity. If your Company Page has significantly more followers than competitors, prospects may assume your products or services are the preferred choice.
That perception matters. In competitive markets, first impressions can influence shortlists, vendor comparisons, and whether someone takes the next step to learn more about your business.
5. Boosts Trust with Decision-Makers
B2B decision-makers are cautious; they don’t just follow any brand.
A strong follower base reassures potential clients that you’re credible, established, and active in your industry. This makes it easier to start conversations, build confidence early in the buyer journey, and ultimately shorten the sales cycle.
6. Strengthens Competitive Positioning
Let’s be real — CEOs love to see their company winning.
Having more followers than competitors is a visible signal of influence and momentum. It positions your brand as forward-thinking and in demand, which can be a deciding factor for buyers weighing up similar options.
Follower growth won’t replace strategy, but it does reinforce perception.
7. Draws Media and Collaboration Opportunities
Journalists, event organisers, and industry influencers are more likely to engage with brands that have a strong online presence.
A large LinkedIn following can put your business on the radar for PR opportunities, speaking engagements, and strategic collaborations — often before you’ve even made the first move.
A Final Tip: Engagement Matters More Than Numbers
Follower count alone won’t drive business growth. Engaged followers will.
If your audience isn’t interacting with your content, your follower count becomes just a number. To turn your LinkedIn Company Page into a genuine business asset, focus on:
Valuable, relevant content
Page advocacy and consistency
Employee alignment
Community engagement
When follower growth and engagement work together, your Company Page becomes far more than a vanity metric.
So the next time someone asks whether LinkedIn Company Page follower count matters, you’ll know the answer — yes, when it’s used with purpose.
Cheers
Michelle J Raymond is the Founder of B2B Growth Co and has made her mark as the world’s leading authority on LinkedIn Company Pages, offering comprehensive strategies and training to brands eager to harness LinkedIn for business growth through thought leadership, content marketing or social selling techniques.
With 20+ years’ experience in B2B sales, and almost a decade of social selling on LinkedIn, Michelle stands out for her significant LinkedIn contributions as the co-author of two globally acclaimed books: “Business Gold,” the first book exclusively dedicated to LinkedIn Company Pages, and “The LinkedIn Branding Book,” and her insightful podcast Social Media for B2B Growth.
