Why Your B2B Team Isn’t Posting On LinkedIn (And How to Fix It)
“Just post something. Throw it in ChatGPT and you’re done.” If only it were that simple! If you’re assuming your team should somehow just get LinkedIn, and it’s all easy? That’s the first mistake. This mindset is one of the biggest reasons employee advocacy on LinkedIn fails before it even begins. Because what seems “easy” […]
The Non-Cringe Guide to Writing LinkedIn Sales Posts
Let me guess… You stopped posting about your products or services because you didn’t want to come across as cringe. Now, leads have dried up. Sound familiar? I see this happen way too often. Business owners who were confidently showing up on LinkedIn suddenly pull back. They’ve been told “don’t be salesy,” “just focus on […]
Why No One Follows Your LinkedIn Page (What to Do About It)
On a scale of 1–10, how frustrated are you with your Company Page growth? I’m guessing it’s a solid 10. Maybe even an 11. You’re showing up, doing your best and still not seeing the results you want. You’re not alone. After years of working with B2B brands of all sizes, I’ve narrowed it down […]
Standing Out on LinkedIn Isn’t Actually That Hard (Here’s How)
The brand that gets remembered is the brand that gets bought. Think about that for a moment. Is your brand memorable or easily forgotten? I recently read this quote: 71% of B2B marketers think their messaging is unique, but 68% of buyers say all brands sound the same. (Source: Dentsu) OUCH! Many of us were […]
I Was Wrong About LinkedIn Video, it ACTUALLY Works for B2B Marketing
Is LinkedIn secretly becoming the best B2B video platform? The short answer: maybe. The longer answer? Let’s talk about it. As of 2024, it’s estimated that individuals spend an average of 1 hour and 16 minutes daily watching short-form videos. (Source) To put this into perspective, this daily habit amounts to nearly 40 hours per […]
Why No One Engages with Your LinkedIn Content (Do This Instead)
You’re posting. You’re showing up. You’re ticking every box. But your engagement is still flat. Why? It’s time for a little tough love – your audience doesn’t care about you. Yet! Good news is it’s fixable and I’m here to share the solution with you. This article is inspired by the recent episode of the […]
LinkedIn News: What’s New and How to Adapt
LinkedIn hasn’t slowed down in releasing new features and changes as we approach 2025. I’ve summarised the key ones you need to know and why they matter. Spoiler: some of these changes hint at a future where LinkedIn is increasingly “pay to play.” This article is inspired by the recent episode of the Social Media […]
Goodbye Average LinkedIn Content. Hello Spectacular Content. (2025)
Scroll LinkedIn for a few moments, and a tsunami of average content will flood your feed. How can time-poor marketers put a stop to this and create content that drives business results? It’s time to bid farewell to the average and embrace the spectacular. Who better to help make this happen than Ann Handley the […]
What To Post On a LinkedIn Company Page
Creating engaging and effective content for your LinkedIn Company Page can be challenging, especially when balancing brand guidelines with the dynamic nature of social media. Understanding what to post on LinkedIn Company Page’s to meet the needs of both can be tricky, so I created the 3-2-1 Content Framework Framework that can help you increase […]
R.A.T.E Your LinkedIn Posts to Boost Impressions for FREE!
With over one billion members on LinkedIn and 70M Company Pages, getting your posts noticed requires more than just hitting the “Post” button. With so much content vying for attention, how do you ensure that your post stands out, resonates with your audience, and contributes to your thought leadership? Introducing my R.A.T.E system—a simple yet […]
