The Surprise Benefits of a LinkedIn Coach


A quick trip down memory lane

One of my favourite childhood memories was watching The Wizard of Oz with my grandma. I lost count of the number of times we watched it, and I can’t believe the videotape didn’t break. Yes, I’m showing my age 😃 No schmancy remastered version.

As a child, I loved it for the songs I could badly sing along with, the bright colours and of course, the happy ending. What I didn’t realise at that time, but would later as an adult, was the many life lessons contained in this classic story.

Travelling along the yellow brick road together with Dorothy, we see that she searches in all the wrong places looking for answers. Spoiler alert – she had the answers all along (oh, come on, there can’t be anyone left that hasn’t seen it yet?)

Do you feel on LinkedIn that you do the same? There can be conflicting or contradictory advice that seems to work for others, but in your gut, you know it’s not right for you, or you may be paralysed in the background. Digitally invisible.

Benefits of LinkedIn Coaching

I had an epiphany last week and truly understood the power of working with experts in their field. On one side, I was the coach and catching those lightbulb moments with my clients. The flip side, more powerful, was me being on the receiving end of some fantastic unofficial coaching from Michelle Griffin – Branding Strategist. (You should follow her too! Tell her I sent you.)

I’m fiercely independent and pride myself on always being able to “figure stuff out”. So I wanted to re-write B2B GROWTH CO to reflect my business of today. Since I write a lot of content, I figured it shouldn’t be that hard. Yet, in reality, I have avoided it for months. The truth was, I didn’t know the best way to write for a website. I didn’t have clarity on my messaging. I am not trained in web design. I was doing a disservice to my business by not getting expert guidance, and who knows what new business opportunities were missed?

The short session and expert guidance got me unstuck, and I jumped ahead, leaps and bounds in the right direction.

How LinkedIn Coaching can help your small business -

  • Cheerleader – there for your success on the good and the bad days,
  • Empathy – understanding that the LinkedIn journey is different for everyone,
  • Independent advice – an outsider’s perspective can often uncover blind spots to growth,
  • Clarity and Peace of Mind – gain certainty you are on the right path,
  • Efficiency – get more out of LinkedIn in less time.

I’m not smarter than you, but I’ve spent 8 years on LinkedIn learning, growing from mistakes, researching and building a community of experts to stay up to date. If you run a small business you don’t have time to waste making mistakes. MJR

Good Vibes with MJR - Yellow Brick Road

How The Right LinkedIn Coach Can Bring Your Business More Success

My magic doesn’t come through a wand (although I have always kept one on my desk). Through my superpower of being able to bring the best out in people. I combine logic, empathy and the ability to hear what is behind the unspoken words.

Hands up; who is with me when I say the hardest thing to sell is yourself? ✋🏻 Another one of my superpowers comes from the experience of a 15+ year extremely successful career in sales. I’m highly skilled at finding unique selling properties of products, services, people, and companies. I can help you define yours.

At B2B Growth Co, we get the best out of your business by-

  • Align your LinkedIn strategy with your business goals
  • The LinkedIn strategy is also tailored to your resources available
  • Identifying and working to your strengths to make the process enjoyable
  • Sharing LinkedIn knowledge to fast track success
Good Vibes with MJR - Ruby Slippers

If you are looking for a LinkedIn trainer who knows and believes you “always had the power in you” and can’t wait to bring the best out in your small business – that LinkedIn trainer is me! I’m looking to work with business owners and their teams who are out to be the best at what they do. They are committed to making a difference in their chosen field and prefer to lead, not follow.

 Your subject matter expertise, plus our LinkedIn expertise, will make you shine online. Attract high-quality opportunities.

Got a few questions and want to know more? Book in here.



Michelle J Raymond

Michelle J Raymond is the founder of B2B Growth Co and has made her mark as a leading LinkedIn growth strategist, offering comprehensive strategies and training to brands eager to harness LinkedIn for business growth through thought leadership, content marketing or social selling techniques.

With 20+ years’ experience in B2B sales, and almost a decade of social selling on LinkedIn, Michelle stands out for her significant LinkedIn contributions as the co-author of two globally acclaimed books: “Business Gold,” the first book exclusively dedicated to LinkedIn Company Pages, and “The LinkedIn Branding Book,” and her insightful podcast Social Media for B2B Growth. Follow her YouTube channel @MichelleJRaymond for helpful how to’s.

Book a free intro call to discuss how best we can serve you here.