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# Turn LinkedIn Activity Into Business Growth B2B LinkedIn Strategy, Training & Done-For-You

B2B Growth Co is a Sydney-based LinkedIn consultancy led by Michelle J Raymond, specialising in LinkedIn Company Page strategy and employee advocacy for B2B marketing teams.

## Sitemaps

- [XML Sitemap](https://b2bgrowthco.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [The 1-1-1 Rule for Better LinkedIn Company Page Content](https://b2bgrowthco.com/linkedin-company-page-1-1-1-rule/) - Use the 1-1-1 rule to create clearer LinkedIn Company Page content with one audience, one problem and one solution buyers can understand.
- [What a LinkedIn Company Page Is Actually For in B2B](https://b2bgrowthco.com/what-a-linkedin-company-page-is-actually-for-in-b2b/) - What is a LinkedIn Company Page really for in B2B? Learn how it builds trust, reduces buyer uncertainty, and supports revenue.
- [LinkedIn Strategy for B2B Teams: Pages + People](https://b2bgrowthco.com/linkedin-strategy-b2b-marketing-teams/) - B2B LinkedIn strategy works best when your Company Page, leaders and employees are aligned. Learn how to build a team-based LinkedIn approach.
- [Why Posting More Won’t Fix Your LinkedIn Company Page](https://b2bgrowthco.com/why-posting-more-wont-fix-your-linkedin-company-page/) - Struggling with your LinkedIn Company Page? Learn why posting more is not the answer and what B2B marketers should fix first.
- [10 NEW LinkedIn Features Ranked Honestly (2026)](https://b2bgrowthco.com/ten-new-linkedin-features-ranked-honestly-2026/) - New LinkedIn features keep rolling out. Here’s how B2B marketers can decide what to ignore, watch and act on.
- [LinkedIn Newsletters: Why the Gold Rush Is Backfiring (and How to Get Yours Right)](https://b2bgrowthco.com/linkedin-newsletters-b2b-gold-rush-backfiring/) - LinkedIn newsletters are back in the spotlight, but many B2B brands are rushing in for the wrong reasons. Learn how to get yours right.
- [Mirror Content for LinkedIn Company Pages: How to Make B2B Buyers Care](https://b2bgrowthco.com/mirror-content-linkedin-company-page-strategy/) - Learn how mirror content helps B2B LinkedIn Company Pages reflect buyer problems, build trust and move buyers closer to action.
- [How to Make Your LinkedIn Company Page Clearer to B2B Buyers](https://b2bgrowthco.com/linkedin-company-page-10-second-test/) - Can B2B buyers understand your LinkedIn Company Page in 10 seconds? Learn how to fix unclear messaging and build buyer trust faster.
- [B2B Content Marketing: What’s In, What’s Out, and How to Stay Ahead (2025)](https://b2bgrowthco.com/b2b-content-marketing-whats-in-whats-out-how-to-stay-ahead-2025/) - Learn what trends and practices B2B content marketers should keep, drop or prioritise in 2025 to stay relevant and effective.
- [The B2B Marketing Reset for LinkedIn 2026](https://b2bgrowthco.com/the-b2b-marketing-reset-for-linkedin-2026/) - The B2B LinkedIn marketing reset for 2026 is here. Cut through AI noise, rebuild brand and align strategy for stronger results.
- [How Global B2B Brands Balance Company Pages, Paid, Organic and Employee Advocacy](https://b2bgrowthco.com/how-global-b2b-brands-balance-company-pages-paid-organic-and-employee-advocacy/) - How global B2B brands can balance Company Pages, paid social, organic content and employee advocacy to build trust and visibility on LinkedIn.
- [Employee Advocacy Is More Than Content Distribution on LinkedIn](https://b2bgrowthco.com/employee-advocacy-is-more-than-content-distribution-on-linkedin/) - Learn why employee advocacy is more than content distribution and how B2B brands can use LinkedIn to build trust, credibility and pipeline.
- [Why Your B2B Marketing Isn’t Building Buyer Trust (Insights from The B2B Institute)](https://b2bgrowthco.com/why-your-b2b-marketing-isnt-building-buyers-trust-from-the-b2b-institute/) - B2B buyers don’t just need more reach on LinkedIn. Learn why credibility, trust signals and employee advocacy matter more in today’s buying journey.
- [500K Followers Later: What Actually Grew This LinkedIn Page](https://b2bgrowthco.com/500k-followers-later-what-actually-grew-this-linkedin-company-page/) - Michelle J Raymond shares what B2B marketers can learn from AtkinsRéalis growing its LinkedIn Company Page to 500K followers.
- [What Actually Matters in B2B Marketing Right Now (SMMW26 Recap)](https://b2bgrowthco.com/what-actually-matters-in-b2b-marketing-right-now-smmw26-recap/) - Michelle J Raymond shares 4 key lessons from Social Media Marketing World 2026 on AI, LinkedIn and what B2B marketers should prioritise now.
- [Stop Wasting Content: LinkedIn & B2B Marketing Mistakes](https://b2bgrowthco.com/stop-wasting-content-linkedin-and-b2b-marketing-mistakes/) - Michelle J Raymond and Lee Densmer unpack why B2B teams waste great content and how to get more value from what you already create.
- [LinkedIn's Algorithm Didn’t Kill Company Pages. Marketers Did.](https://b2bgrowthco.com/linkedins-algorithm-didnt-kill-company-pages-marketers-did/) - Michelle J Raymond explains why LinkedIn Company Pages aren’t dead, but why most B2B marketers are using them the wrong way.
- [What to Fix First on Your LinkedIn Company Page](https://b2bgrowthco.com/what-to-fix-first-on-your-linkedin-company-page/) - Discover the 3 biggest LinkedIn Company Page mistakes and how B2B marketers can fix them fast to improve clarity, engagement and results.
- [Why Your LinkedIn Profile Matters More Than Your Posts (2026 Update)](https://b2bgrowthco.com/why-your-linkedin-profile-matters-more-than-your-posts-2026/) - Your LinkedIn profile now drives more visibility than your posts. Learn how to improve clarity, positioning and reach for better B2B marketing results.
- [LinkedIn and AI Citations: What the Latest Research Really Means for B2B Marketers](https://b2bgrowthco.com/linkedin-and-ai-citations-what-the-latest-research-really-means-for-b2b-marketers/) - LinkedIn is being cited in AI answers. Michelle J Raymond explains what actually gets discovered and why clarity and authority matter for B2B marketers.
- [LinkedIn’s New Feed Explained: How B2B Marketers Can Take Advantage (2026)](https://b2bgrowthco.com/linkedins-new-feed-explained-how-b2b-marketers-can-take-advantage-2026/) - LinkedIn’s home feed has changed. Here’s what it means for your content, your visibility and how B2B marketers should respond.
- [Is Employee Advocacy Just an Engagement Pod With a Company Logo?](https://b2bgrowthco.com/is-employee-advocacy-just-an-engagement-pod-with-a-company/) - Is employee advocacy just an engagement pod in disguise? Michelle J Raymond explores the difference, intent, and what drives real LinkedIn impact.
- [LinkedIn’s New Feed Explained: What B2B Marketers Need to Understand](https://b2bgrowthco.com/linkedins-new-feed-explained-what-b2b-marketers-need-to-understand/) - LinkedIn’s new AI-driven Feed changes how B2B content gets discovered. Here’s what the update means for Company Pages, strategy and visibility.
- [Why Michelle J Raymond Built B2B Growth Co — A Founder Story](https://b2bgrowthco.com/michelle-j-raymond-founder-story/) - The founder story of Michelle J Raymond . Her journey that led to founding B2B Growth Co and helping teams turn LinkedIn into a growth channel.
- [Why LinkedIn Is Being Cited by AI (And What Marketers Are Getting Wrong)](https://b2bgrowthco.com/why-linkedin-is-being-cited-by-ai-and-what-marketers-are-getting-wrong/) - Why LinkedIn Appears in AI Answers (And What Marketers Miss)
- [How To Build a LinkedIn Company Page That Grows](https://b2bgrowthco.com/how-to-build-a-linkedin-company-page-that-grows/) - Most LinkedIn Company Pages don’t grow because the system is broken. Learn the Four Cs framework to fix what’s holding your Page back.
- [LinkedIn Company Pages in 2026: What B2B Marketers Must Know](https://b2bgrowthco.com/linkedin-company-pages-in-2026-what-b2b-marketers-must-know/) - What’s really changed for LinkedIn Company Pages in 2026? A practical guide for B2B marketers on reach, premium features and what actually works now.
- [Why Most Corporate B2B LinkedIn Strategies Underperform](https://b2bgrowthco.com/why-most-corporate-b2b-linkedin-strategies-underperform/) - Discover what drives high-performing B2B corporate social on LinkedIn, from messaging and advocacy to paid amplification and planning.
- [Has B2B Marketing Lost Its Way? Rethinking MQLs, Attribution and Customer Focus](https://b2bgrowthco.com/has-b2b-marketing-lost-its-way-rethinking-mqls-attribution-and-customer-focus/) - Has B2B marketing drifted from its fundamentals? Learn how to refocus on buyers, not dashboards, and strengthen your LinkedIn strategy.
- [How To Build Real Authority On LinkedIn (Without Faking It)](https://b2bgrowthco.com/how-to-build-real-authority-on-linkedin-without-faking-it/) - Feeling unsure about LinkedIn? Discover the real cost of “faking it” and why B2B marketers need a clear strategy to build confidence and results.
- [What Actually Drives LinkedIn Growth: Content, Conversations or Connections?](https://b2bgrowthco.com/what-really-grows-your-linkedin-posts-comments-or-dms/) - Discover what really drives LinkedIn post growth, comments or DMs and how to use each to increase visibility, relevance, and reach without gaming the algorithm.
- [How to Make The LinkedIn Algorithm Work For You (not against you)](https://b2bgrowthco.com/how-to-make-the-linkedin-algorithm-work-for-you-not-against-you/) - LinkedIn algorithm strategies for B2B marketing teams — how to use data-informed tactics to improve visibility, engagement and results.
- [How to Use LinkedIn Strategically When Business Slows](https://b2bgrowthco.com/what-to-do-on-linkedin-when-business-gets-tough/) - Don’t disappear from LinkedIn when business slows. Learn how a simple 15-minute daily approach helps you stay visible and relevant.
- [Why Better LinkedIn Leads Start with Strategy, Not Automation](https://b2bgrowthco.com/how-tech-is-killing-your-linkedin-leads/) - LinkedIn is about people, not platforms and tools. Discover how relying too heavily on tech is costing you leads — and how to reset your strategy.
- [6 Simple Shifts to Get Your LinkedIn Posts Seen Again](https://b2bgrowthco.com/6-simple-shifts-to-get-your-linkedin-posts-seen-again/) - Six simple shifts to help your LinkedIn posts get seen again, improving visibility, relevance and engagement without relying on hacks or outdated tactics.
- [200+ Podcast Episodes Later: What B2B Marketers Need to Know About LinkedIn Now](https://b2bgrowthco.com/raw-lessons-from-200-podcast-episodes-and-a-changing-linkedin-platform/) - Lessons from 200+ podcast episodes on how LinkedIn has evolved, with practical insights to help B2B marketers adapt strategy, content and engagement.
- [Why Social Care Is The Secret to Business Growth](https://b2bgrowthco.com/why-social-care-is-the-secret-to-business-growth/) - B2B buyers expect fast, human responses on social media. Learn how social care drives trust, loyalty and revenue in this episode with Michelle J Raymond
- [LinkedIn Has Changed: 5 Truth Bombs Every Professional Needs to Know](https://b2bgrowthco.com/linkedin-has-changed-five-truth-bombs-every-professional-needs-to-know/) - LinkedIn has changed. Discover 5 truth bombs about algorithm shifts, reach, visibility and what actually works now to build career insurance on LinkedIn.
- [How to Fix Your LinkedIn Conversions: The Real Reasons Your Content Isn’t Working](https://b2bgrowthco.com/how-to-fix-your-linkedin-conversions-the-real-reason-your-content-isnt-working/) - Why your LinkedIn posts don’t convert and how to fix them. Learn how to beat beige content, sharpen messaging and drive real B2B results.
- [The LinkedIn Plot Twists Impacting Your 2026 B2B Marketing Strategy](https://b2bgrowthco.com/linkedin-plot-twists-impacting-your-2026-b2b-marketing-strategy/) - LinkedIn changed fast in 2025. Michelle J Raymond breaks down the biggest plot twists and what B2B marketers must do differently in 2026.
- [What Brain Science Teaches Us About LinkedIn Marketing](https://b2bgrowthco.com/what-brain-science-teaches-us-about-linkedin-marketing/) - Discover how brain science and behavioural psychology influence B2B buying decisions and what it means for LinkedIn marketing, relevance, focus, and conversion.
- [LinkedIn B2B Marketing in 2026: New Strategies & Changes You Need to Know!](https://b2bgrowthco.com/linkedin-b2b-marketing-in-2026-new-strategies-and-changes-you-need/) - LinkedIn has changed. Learn what really works for B2B marketing in 2026, from strategy and positioning to Company Pages and employees.
- [The Future of LinkedIn Company Pages: What B2B Brands Must Change in 2026](https://b2bgrowthco.com/linkedin-company-pages-in-2026-what-to-stop-and-start-doing/) - Most B2B brands use LinkedIn Company Pages incorrectly. Learn what to stop, start and change in 2026 to build credibility, visibility and real business growth.
- [Why Employee Advocacy Fails on LinkedIn (And How to Fix It)](https://b2bgrowthco.com/why-employee-advocacy-fails-on-linkedin-and-how-to-fix-it/) - Employee advocacy doesn’t fail because of content. It fails because of misalignment. Learn how B2B teams can activate people on LinkedIn.
- [What Is 360Brew? How LinkedIn’s Algorithms Really Work (For B2B Marketers)](https://b2bgrowthco.com/what-is-360brew-how-linkedin-algorithm-really-works-for-b2b/) - What is LinkedIn’s 360Brew and does it really matter for B2B marketing? Michelle J Raymond explains what’s changed and what actually drives growth.
- [Outsourcing LinkedIn Company Page Management vs Managing Internally: What’s Right for Your B2B Team?](https://b2bgrowthco.com/outsourcing-linkedin-company-page-management-vs-managing-internally-whats-best-for-your-team/) - Should you outsource or manage your LinkedIn Company Page internally? A strategic guide for B2B marketing teams to improve consistency, visibility and results.
- [Stop Panicking About the LinkedIn Algorithm. Here’s What Actually Matters.](https://b2bgrowthco.com/linkedin-has-changed-again-here-is-what-im-doing-about-it/) - LinkedIn algorithm changes explained, with practical guidance for B2B marketers on what to adjust to maintain visibility and relevance.
- [The New LinkedIn Strategy Every B2B Brand Needs](https://b2bgrowthco.com/the-new-linkedin-strategy-every-b2b-brand-needs/) - The new LinkedIn strategy B2B brands need to win in 2026. Learn why Company Pages underperform, how the algorithm has changed, and what to do instead.
- [LinkedIn + Email + Substack Newsletters — A Guide for B2B Growth](https://b2bgrowthco.com/newsletters-everywhere-linkedin-email-substack/) - A practical look at LinkedIn, email and Substack newsletters, helping B2B marketers understand where each fits and how to choose the right format.
- [How to Use AI and Automation on LinkedIn Without Getting Banned](https://b2bgrowthco.com/how-to-use-ai-and-automation-on-linkedin-without-getting-banned/) - How to use AI and automation on LinkedIn safely, with practical guidance for B2B marketers to avoid bans and protect long-term visibility.
- [How To Build a B2B Brand Buyers Remember](https://b2bgrowthco.com/how-to-build-a-b2b-brand-buyers-remember/) - Learn how to build a B2B brand that buyers remember. Practical branding strategies for marketers that create differentiation, emotional connection and recall.
- [How to Reverse-Engineer LinkedIn Company Page Success (Without Becoming a Copycat)](https://b2bgrowthco.com/reverse-engineer-linkedin-company-page-success-without-becoming-a-copycat/) - A practical guide to reverse-engineering LinkedIn Company Page success, helping B2B marketers learn what works without copying competitors.
- [How to Get Your B2B Team Posting on LinkedIn: A Practical Guide](https://b2bgrowthco.com/dont-let-fear-stop-you-from-posting-on-linkedin-quick-fix-included/) - Don’t let fear stop you from posting on LinkedIn. Learn simple mindset shifts and a quick plan to help you show up, stay consistent and post with confidence.
- [Why No One Follows Your Company Page (What To Do Instead)](https://b2bgrowthco.com/why-no-one-follows-your-company-page-what-to-do-instead/) - Struggling to grow your LinkedIn Company Page? Learn why people don’t follow — and what actually works for B2B (no hacks).
- [LinkedIn Company Page Followers: 7 Benefits for B2B Growth](https://b2bgrowthco.com/why-your-linkedin-company-page-follower-count-matters/) - Does LinkedIn Company Page follower count really matter? Discover 7 practical benefits of growing your followers and how they support credibility, trust, and B2B growth.
- [LinkedIn B2B Marketing Strategies for 2026 (The Practical Guide)](https://b2bgrowthco.com/linkedin-b2b-marketing-guide-2025/) - A practical LinkedIn B2B marketing guide for 2026. Learn what’s changed, which strategies work, and how to use Company Pages and people to drive results.
- [How to Verify Your LinkedIn Company Page: A Step-by-Step Guide](https://b2bgrowthco.com/linkedin-page-verification/) - Learn how LinkedIn page verification works and why it matters for B2B marketers — the benefits, requirements and best practices for verifying your Company Page.
- [100 Most Followed Companies on LinkedIn in 2026 (Updated List)](https://b2bgrowthco.com/100-most-followed-companies-on-linkedin/) - Who are the most followed companies on LinkedIn in 2026? See the full list and learn what follower growth really tells us about how LinkedIn Company Pages work.
- [The Surprise Benefits of a LinkedIn Coach](https://b2bgrowthco.com/the-surprise-benefits-of-a-linkedin-coach/) - Learn how a LinkedIn coach can support B2B marketing teams — from personalised guidance to improved strategy and confidence.
- [Brand Values Attract Better Opportunities on LinkedIn](https://b2bgrowthco.com/win-more-business-on-linkedin-by-attracting-better-fit-opportunities/) - Actionable tips on attracting high-quality opportunities on LinkedIn that help you win more business and grow your brand.
- [Podcasting as Part of Your LinkedIn Growth](https://b2bgrowthco.com/from-sceptic-to-super-host-how-podcasts-supercharged-my-linkedin-presence/) - Discover how hosting podcasts supercharged my LinkedIn presence — a personal account of increased visibility, engagement and networking for B2B marketers.
- [LinkedIn Company Pages Can Now Accept and Respond to Direct Messages](https://b2bgrowthco.com/company-pages-can-accept-and-respond-to-direct-messages/) - Learn how LinkedIn Company Pages can accept and respond to direct messages — what it means and how to use the feature strategically to engage your audience.
- [How To Use LinkedIn for B2B Business Growth (2024 B2B Guide)](https://b2bgrowthco.com/how-to-use-linkedin-for-b2b-business-growth-2024-b2b-guide/) - Learn how to use LinkedIn for B2B business growth with this 2024 guide — practical strategies to increase visibility, engagement and quality leads on the platform.
- [LinkedIn Company Page Updates You Need to Know](https://b2bgrowthco.com/linkedin-company-page-updates-you-need-to-know/) - The latest LinkedIn Company Page updates — key changes B2B marketers need to know and how they can improve visibility, engagement and performance.
- [10 Mistakes Killing Your Lead Generation on LinkedIn (And How to Fix Them)](https://b2bgrowthco.com/10-mistakes-killing-your-lead-generation-on-linkedin/) - Discover the 10 lead generation mistakes that are hurting your LinkedIn performance — practical insights for B2B marketers on how to avoid them and improve results.
- [How To Crush LinkedIn Without Ads (2025)](https://b2bgrowthco.com/how-to-crush-linkedin-without-ads-2025/) - Learn how to crush LinkedIn in 2025 without ads — practical organic marketing strategies for B2B marketers to boost visibility, engagement and growth.
- [Social Selling on LinkedIn for B2B Marketers](https://b2bgrowthco.com/social-selling-on-linkedin-for-b2b-marketers/) - Learn social selling on LinkedIn for B2B marketers — practical strategies to build relationships, increase engagement and drive business results.
- [LinkedIn News: What’s New and How to Adapt](https://b2bgrowthco.com/linkedin-news-whats-new-and-how-to-adapt/) - Explore what’s new in LinkedIn News and how B2B marketers can adapt their content and engagement strategies to stay relevant and visible.
- [Business Growth on LinkedIn Starts With This](https://b2bgrowthco.com/business-growth-on-linkedin-starts-with-this/) - Learn how business growth on LinkedIn starts with foundational strategies — practical guidance for B2B marketers on audience, content, engagement and results.
- [Essential LinkedIn Updates You Need to Know](https://b2bgrowthco.com/essential-linkedin-updates-you-need-to-know/) - Stay up to date with essential LinkedIn updates — key platform changes that B2B marketers need to know and how they impact strategy, content and engagement.
- [7 Tools To Create Content Faster and With Confidence - LinkedIn](https://b2bgrowthco.com/7-tools-to-create-content-faster-and-with-confidence-linkedin/) - Discover seven tools to create LinkedIn content faster and with confidence — practical solutions for B2B marketers to boost consistency, quality and performance.
- [Uncovering the Top New Features for LinkedIn Company Pages in 2023](https://b2bgrowthco.com/uncovering-the-top-new-features-for-linkedin-company-pages-in-2023/) - Discover the top new features for LinkedIn Company Pages in 2023 — essential updates B2B marketers should know and how they can support engagement and growth.
- [How to Choose Between LinkedIn and Email Newsletters for B2B](https://b2bgrowthco.com/linkedin-newsletters-vs-email-newsletters-for-b2b-growth/) - Compare LinkedIn newsletters and email newsletters for B2B growth — discover the strengths of each and how to use them strategically to reach and engage your audience.
- [LinkedIn Live Starter Guide for Businesses - Everything You Need to Know](https://b2bgrowthco.com/linkedin-live-starter-guide-business/) - Learn how to use LinkedIn Live to increase engagement, build community and strengthen your business presence on LinkedIn.
- [Top 10 LinkedIn Updates You Need To Know](https://b2bgrowthco.com/top-ten-linkedin-updates-you-need-to-know/) - Discover the top ten LinkedIn updates you need to know — key changes and insights for B2B marketers to refine strategy, boost engagement and stay ahead.
- [Affiliate & Referral Links](https://b2bgrowthco.com/affiliate-referral-links/) - Discover a world of tools designed to elevate your online presence and streamline your workflow!
- [Urgent LinkedIn Update: New Generative AI Privacy Setting – What You Need to Know](https://b2bgrowthco.com/linkedin-generative-ai-privacy-settings/) - Learn how to manage LinkedIn’s generative AI privacy settings — practical guidance for B2B marketers and professionals who want control over data, AI suggestions and personalised experiences.
- [What B2B Teams Should Do Now That LinkedIn Made Advocacy Harder](https://b2bgrowthco.com/linkedin-just-made-employee-advocacy-harder-for-2025/) - Understand the latest LinkedIn changes that make employee advocacy harder and discover practical strategies B2B teams can use to respond effectively.
- [How to Plan Weeks of LinkedIn Content in 30 Minutes (No AI Shortcuts)](https://b2bgrowthco.com/secret-to-creating-weeks-of-linkedin-content-in-just-30-minutes/) - Learn how to plan and create weeks of LinkedIn content in 30 minutes so you can stay consistent with less effort.
- [How To Make Your Business Brand STAND OUT (2025)](https://b2bgrowthco.com/how-to-make-your-business-brand-stand-out-2025/) - Discover how to make your business brand stand out in 2025 — practical branding strategies for B2B marketers that drive differentiation, visibility and engagement.
- [Create LinkedIn Content That Performs in 2025 — Practical Tips](https://b2bgrowthco.com/what-content-works-best-on-linkedin-2025/) - What content works best on LinkedIn in 2025. Practical guidance for B2B marketers on aligning formats and topics with audience expectations and platform trends.
- [Why No One Engages with Your LinkedIn Content — And How to Get More Impressions](https://b2bgrowthco.com/why-no-one-engages-with-your-linkedin-content/) - Learn practical ways to boost engagement on your LinkedIn content by addressing common reasons audiences aren’t interacting.
- [Sell More By Writing Better LinkedIn DMs People Want To Read](https://b2bgrowthco.com/sell-more-by-writing-better-linkedin-dms-people-want-to-read/) - Learn how to write LinkedIn DMs that people want to read — practical messaging strategies for B2B marketers to boost engagement, response rates and sales.
- [How to Use LinkedIn Analytics to Work Smarter, Not Harder](https://b2bgrowthco.com/use-linkedin-analytics-to-work-smarter-not-harder/) - Learn how to use LinkedIn analytics to work smarter, not harder — practical insights for B2B marketers on making data-driven decisions that improve performance.
- [How to Win More Business with LinkedIn Thought Leadership](https://b2bgrowthco.com/win-more-business-through-linkedin-thought-leadership/) - Win more business through LinkedIn thought leadership — practical strategies to strengthen your voice, build authority and attract the right opportunities.
- [How to Find Ideas for LinkedIn Content — Practical Tips for B2B Marketers](https://b2bgrowthco.com/how-do-you-find-ideas-for-linkedin-content/) - Discover practical strategies for finding LinkedIn content ideas — where B2B marketers can look for inspiration, what topics perform well, and how to keep ideas flowing.
- [7 Common LinkedIn Objections Leaders Raise (and How to Respond)](https://b2bgrowthco.com/7-common-objections-to-linkedin-every-leader-faces/) - Learn the seven most common objections leaders have about LinkedIn and practical ways B2B marketers can address them to build confidence and drive participation.
- [Why LinkedIn Profile Optimisation Matters for Your Business Growth](https://b2bgrowthco.com/linkedin-profile-optimisation-is-your-profile-costing-business/) - Discover whether your LinkedIn profile is costing you business and actionable optimisation tips to boost visibility, credibility and conversions.
- [Why LinkedIn Newsletters Are Becoming a Smart B2B Growth Channel](https://b2bgrowthco.com/why-michelle-j-raymond-is-backing-linkedin-newsletters/) - Learn why LinkedIn Newsletters matter for B2B marketers — expert insights from Michelle J Raymond on visibility, engagement and growth.
- [How Founders Can Leverage LinkedIn for B2B Growth](https://b2bgrowthco.com/leverage-linkedin-for-b2b-growth-founders-guide/) - Learn how founders can use LinkedIn strategically to drive B2B growth, build authority and create meaningful business opportunities.
- [Page or Profile: Which LinkedIn Posting Strategy Drives Better Engagement?](https://b2bgrowthco.com/should-you-post-on-your-linkedin-page-or-profile/) - Explore whether you should post on your LinkedIn Company Page or personal profile — practical tips for B2B marketers on engagement, reach and content strategy.
- [Maximising B2B Growth with Community-Generated Content on LinkedIn](https://b2bgrowthco.com/maximising-b2b-growth-utilising-community-generated-content-on-linkedin-company-pages/) - Practical strategies for B2B marketers to use community-generated content on LinkedIn Company Pages to increase engagement and drive growth.
- [How to Build B2B Communities on LinkedIn — Insights & Lessons Learned](https://b2bgrowthco.com/building-b2b-communities-on-linkedin-insights-and-lessons-learned/) - LinkedIn community building guidance for B2B marketing teams — insights and lessons that help you grow engagement and strengthen audience relationships.
- [Why Your LinkedIn Company Page Isn’t Being Found — And How to Fix It](https://b2bgrowthco.com/linkedin-seo-get-your-company-page-discovered-more-often/) - Learn practical LinkedIn SEO strategies to help your LinkedIn Company Page get discovered more often by relevant audiences and improve visibility on LinkedIn.
- [Employee Advocacy on LinkedIn: A Practical Starting Guide](https://b2bgrowthco.com/where-to-start-with-employee-advocacy/) - A practical employee advocacy guide for B2B teams. Discover how to begin, build confidence and encourage meaningful participation.
- [How to Use Your LinkedIn Company Page to Amplify Employee Advocacy](https://b2bgrowthco.com/use-your-linkedin-company-page-as-cheerleader-for-your-team-page-advocacy/) - Learn how to use your LinkedIn Company Page to support your team, encourage employee advocacy and boost engagement without forced posting.
- [R.A.T.E Your LinkedIn Posts to Boost Impressions for FREE!](https://b2bgrowthco.com/rate-your-linkedin-posts-to-boost-impressions-for-free/) - With over one billion members on LinkedIn and 70M Company Pages, getting your posts noticed requires more than just hitting the “Post” button. With so much content vying for attention, how do you ensure that your post stands out, resonates with your audience, and contributes to your thought leadership?Introducing my R.A.T.E system—a simple yet effective
- [Why B2B LinkedIn Content Needs Energy in 2025 — And How to Create It](https://b2bgrowthco.com/the-cost-of-boring-how-b2b-brands-can-win-on-linkedin-in-2025/) - Why boring LinkedIn content costs B2B brands influence and how to win on LinkedIn in 2025 with relevance, clarity and strategic content choices.
- [How to Create LinkedIn Content That Actually Cuts Through in 2025](https://b2bgrowthco.com/goodbye-average-linkedin-content-hello-spectacular-content-2025/) - How B2B marketers can move from average to high-impact LinkedIn content in 2025 with practical guidance on relevance, audience focus and strategic content choices.
- [Best Content to Post on a LinkedIn Company Page (A Practical Guide for B2B Teams)](https://b2bgrowthco.com/what-to-post-on-a-linkedin-company-page/) - Content ideas for LinkedIn Company Pages that help B2B teams increase visibility and engagement.
- [How to Diagnose and Improve Your LinkedIn Company Page Performance](https://b2bgrowthco.com/why-your-linkedin-company-page-isnt-working/) - A practical look at why LinkedIn Company Pages often underperform for B2B marketers and what to prioritise to make them work strategically.
- [Where LinkedIn Video Fits in a B2B Content Strategy](https://b2bgrowthco.com/i-was-wrong-about-linkedin-video-it-actually-works-for-b2b-marketing/) - Why LinkedIn video works for B2B marketing — insights on when it drives engagement and visibility, and how to use it strategically rather than reactively.
- [LinkedIn Algorithm Changes: How to Adapt Your Content to Maintain Impressions](https://b2bgrowthco.com/linkedin-algorithm-changed-so-should-your-content/) - What LinkedIn algorithm changes mean for your content performance — and how B2B teams can adjust their approach to drive better engagement and reach.
- [How to Increase LinkedIn Post Impressions Without Overcomplicating Your B2B Strategy](https://b2bgrowthco.com/standing-out-on-linkedin-isnt-actually-that-hard-heres-how/) - A practical guide to standing out on LinkedIn without gimmicks, showing B2B marketers how simple strategic choices around clarity, relevance and consistency improve visibility and impact.
- [LinkedIn Growth Mistakes: The Dangerous Tactics You Shouldn’t Use](https://b2bgrowthco.com/dont-fall-for-these-smart-linkedin-tactics/) - A warning for B2B teams about LinkedIn scammers and risky “growth” tactics like engagement pods, fake followers, email scraping and unsafe automation — and what to do instead.
- [Why LinkedIn Company Pages Struggle to Get Followers (and How to Change That)](https://b2bgrowthco.com/why-no-one-follows-your-linkedin-page-what-to-do-about-it/) - A practical guide to increasing LinkedIn Company Page followers faster, helping B2B teams build visibility and audience relevance.
- [What REALLY Happens When You Take a Break from LinkedIn?](https://b2bgrowthco.com/what-really-happens-when-you-take-a-break-from-linkedin/) - What happens when you take a break from LinkedIn — a practical look at the impact on audience visibility, relevance and long-term content momentum for B2B teams.
- [The Real Reason Your B2B LinkedIn Content Gets Ignored (And How to Fix It)](https://b2bgrowthco.com/the-real-reason-your-b2b-linkedin-posts-are-getting-ignored-and-fixes/) - A strategic look at why many B2B LinkedIn posts get ignored — and practical fixes to help marketing teams increase post impressions, relevance and engagement.
- [Why Your B2B Team Isn't Posting On LinkedIn (And How to Fix It)](https://b2bgrowthco.com/why-your-b2b-team-isnt-posting-on-linkedin-and-how-to-fix-it/) - Exploring why B2B teams struggle to post on LinkedIn and what marketing leaders can do to create consistency and momentum.
- [LinkedIn Sales Posts for B2B Marketers: A Practical, Non-Cringe Playbook](https://b2bgrowthco.com/the-non-cringe-guide-to-writing-linkedin-sales-posts/) - Guidance on writing LinkedIn sales posts that support B2B goals while avoiding common mistakes that turn audiences off.
- [Where Small Business Owners Should Focus Their Time on LinkedIn](https://b2bgrowthco.com/linkedin-profile-vs-company-page-where-small-businesses-should-focus/) - LinkedIn profile or Company Page? A practical comparison to help small businesses decide where to focus their time for visibility, credibility and growth.
- [LinkedIn Newsletters for B2B Growth - Are They Worth It?](https://b2bgrowthco.com/linkedin-newsletters-for-b2b-growth-are-they-worth-it-2023/) - Are LinkedIn newsletters worth it for B2B growth? A practical assessment to help marketing teams decide when they make sense and how they fit.
- [How Nurturing on LinkedIn Drives Better Social Selling Results](https://b2bgrowthco.com/nurturing-networks-harness-the-power-of-nurturing-to-skyrocket-your-social-selling-results/) - A strategic guide to nurturing professional networks on LinkedIn and beyond, showing B2B marketers how thoughtful engagement builds stronger relationships and better social selling outcomes.

## Pages

- [LinkedIn Marketing Strategy for Global B2B Teams](https://b2bgrowthco.com/) - Build brand awareness and demand generation through your Company Page, leaders and employees with LinkedIn strategy and training for global B2B teams.
- [LinkedIn Newsletter Strategy Session | Newsletter Growth Lab](https://b2bgrowthco.com/linkedin-newsletter-growth-lab/) - Turn your LinkedIn newsletter into a stronger B2B authority, visibility and demand generation asset with a focused strategy session led by Michelle J Raymond.
- [LinkedIn Thought Leadership Program for B2B Brands](https://b2bgrowthco.com/thought-leader-pro/) - A premium LinkedIn program for B2B leaders who want expert-led profile and content support to build visibility, credibility and business impact.
- [LinkedIn Company Page Training for Marketing Teams](https://b2bgrowthco.com/linkedin-company-page-training-marketing-teams/) - Practical LinkedIn Company Page training for B2B marketing teams, social media managers and Page admins ready to improve strategy and results.
- [LinkedIn Company Page Management for B2B Brands](https://b2bgrowthco.com/company-page-management/) - Expert-led LinkedIn Company Page management helping B2B marketing teams show up consistently, engage the right audience and drive growth.
- [LinkedIn Company Page Audit & Strategy for B2B Brands](https://b2bgrowthco.com/linkedin-company-page-audit-strategy/) - Get a practical LinkedIn Company Page review and strategy to improve performance, engagement and growth for B2B marketing teams.
- [Social Media for B2B Growth Podcast | LinkedIn Marketing with Michelle J Raymond](https://b2bgrowthco.com/podcasts/) - Practical LinkedIn marketing strategies for B2B brands. Hosted by Michelle J Raymond. No hacks. Just what works for company pages and teams.
- [Helping B2B Brands Grow on LinkedIn With Strategy, Training & Execution](https://b2bgrowthco.com/about/) - Learn how B2B Growth Co helps B2B marketing teams build LinkedIn strategies that work — from Company Page foundations to organic content and team visibility.
- [LinkedIn Power Hour Strategy Session for B2B Brands](https://b2bgrowthco.com/power-hour-session/) - Book a LinkedIn Power Hour Session with expert Michelle J Raymond — get one-on-one strategy, clarity and actionable LinkedIn guidance for B2B marketing challenges.
- [LinkedIn Books for B2B Marketing & Business Growth](https://b2bgrowthco.com/books/) - Discover top LinkedIn B2B marketing and Company Page strategy books — including Business Gold and The LinkedIn Branding Book for marketers and leaders.
- [LinkedIn Growth Newsletter for B2B Brands](https://b2bgrowthco.com/newsletter/) - Get practical LinkedIn growth tips and strategy for B2B marketers. Weekly insights to build trust, visibility and demand on LinkedIn.
- [LinkedIn Growth Masterclass for B2B Brands](https://b2bgrowthco.com/growth-masterclass/) - A practical LinkedIn Growth Masterclass to help B2B teams and employees build confidence, show up consistently and support marketing outcomes.
- [LinkedIn Services for B2B Brands and Teams](https://b2bgrowthco.com/services/) - LinkedIn consulting, training and support for B2B companies. We help teams get clarity, build capability and make LinkedIn work for real business goals.
- [LinkedIn Company Page Training for B2B Teams](https://b2bgrowthco.com/company-page-training/) - LinkedIn Company Page training for admins who manage, optimise and publish on Company Pages and want clearer structure and better results.
- [Media, Press and Speaking Enquiries](https://b2bgrowthco.com/media-pr/) - Media coverage, interviews and PR featuring Michelle J Raymond, showcasing thought leadership in B2B marketing, LinkedIn strategy and Company Pages.
- [LinkedIn Growth Videos by Michelle J Raymond](https://b2bgrowthco.com/b2bgrowthco-youtube/) - LinkedIn video lessons and strategies for B2B marketing, Company Page growth and LinkedIn optimisation on the B2B Growth Co YouTube channel Michelle J Raymond.
- [LinkedIn Growth Blog for B2B Marketers & Leaders](https://b2bgrowthco.com/blog-posts/) - Practical LinkedIn strategy, growth tips and insights to help B2B marketers and business leaders build trust, visibility and demand.
- [B2B Growth Co - Quick Links](https://b2bgrowthco.com/quick-links/) - Fast access to essential B2B Growth Co resources, including LinkedIn strategy content, podcasts, tools and training for B2B marketers.
- [LinkedIn Profile Writing for B2B Leaders](https://b2bgrowthco.com/linkedin-profile-writing/) - LinkedIn profile writing for B2B, designed to support your Company Page strategy and increase relevance, credibility and organic visibility.
- [LinkedIn Keynote Speaker & Global Company Pages Expert](https://b2bgrowthco.com/speaking/) - Global LinkedIn Company Pages expert and keynote speaker. Michelle J Raymond delivers practical, no-hype LinkedIn strategy for B2B teams worldwide.
- [Contact Us](https://b2bgrowthco.com/contact/) - Book an introductory call with B2B Growth Co to discuss your LinkedIn goals, challenges and next steps — no pressure, just clarity.
- [Page Lift Off](https://b2bgrowthco.com/page-lift-off/) - Page Lift Off Stop Guessing What Works on Your LinkedIn Company Page!Page Lift-Off is your 5-part mini course packed with practical tips to help Page Admins take action and get results. Whether you’re starting from scratch or want to improve what you’ve already got, this is your launchpad.✅ Quick wins✅ Clear strategy✅ Real talk (no
- [Opt-out preferences](https://b2bgrowthco.com/opt-out-preferences/)
- [Privacy and Cookie](https://b2bgrowthco.com/privacy-and-cookie/)

## Case Studies

- [Case Study 2](https://b2bgrowthco.com/case-study/case-study-2/)
- [Case Study 3](https://b2bgrowthco.com/case-study/case-study-3/)
- [Case Study 1](https://b2bgrowthco.com/case-study/case-study-1/)

## Categories

- [Blog posts](https://b2bgrowthco.com/category/blog-posts/) - Practical insights on LinkedIn strategy for B2B teams. Explore articles on Company Pages, organic content, team visibility and getting LinkedIn set up properly.
- [LinkedIn](https://b2bgrowthco.com/category/linkedin/)
- [LinkedIn Company Pages](https://b2bgrowthco.com/category/linkedin-company-pages/)
- [LinkedIn Tips](https://b2bgrowthco.com/category/linkedin-tips/)
- [Content Creation](https://b2bgrowthco.com/category/content-creation/)
- [B2B Growth Co](https://b2bgrowthco.com/category/b2b-growth-co/)
- [LinkedIn Strategy](https://b2bgrowthco.com/category/linkedin-strategy/)
- [LinkedIn Algorithm](https://b2bgrowthco.com/category/linkedin-algorithm/)
- [Employee Advocacy](https://b2bgrowthco.com/category/employee-advocacy/)
- [Branding](https://b2bgrowthco.com/category/branding/)
- [AI](https://b2bgrowthco.com/category/ai/)
- [Newsletters](https://b2bgrowthco.com/category/content-creation/newsletters/)

## Tags

- [LinkedIn](https://b2bgrowthco.com/tag/linkedin/)
- [Social Selling](https://b2bgrowthco.com/tag/social-selling/)
- [Company Pages](https://b2bgrowthco.com/tag/company-pages/)
- [Content Creation](https://b2bgrowthco.com/tag/content-creation/)
- [Employee Advocacy](https://b2bgrowthco.com/tag/employee-advocacy/)
- [Branding](https://b2bgrowthco.com/tag/branding/)
- [AI](https://b2bgrowthco.com/tag/ai/)
- [Newsletters](https://b2bgrowthco.com/tag/newsletters/)
- [Substack](https://b2bgrowthco.com/tag/substack/)
- [Email Marketing](https://b2bgrowthco.com/tag/email-marketing/)
- [LinkedIn Company Page](https://b2bgrowthco.com/tag/linkedin-company-page/)