How to Choose a LinkedIn Strategist for Global B2B Teams
Your team already creates content and manages LinkedIn. How do you choose a strategist who will strengthen their decisions, skills and confidence? Learn what to assess across current expertise, governance, global alignment and practical support.
LinkedIn Company Page Results Dropping? 3 Things to Check
Are your LinkedIn Company Page results dropping? Before blaming the algorithm, discover three strategic checks to help B2B marketers improve performance, reach the right buyers and ensure their LinkedIn strategy is aligned with business goals for 2027.
LinkedIn Updates: What B2B Marketers Need to Know in October 2026
LinkedIn keeps rolling out new features, but which ones actually matter for B2B marketers? Michelle J Raymond shares her take on the latest Company Page updates, collaborative posts, feed changes and newsletter discovery, including where businesses should focus their efforts heading into 2027.
LinkedIn Company Pages: The Trust Signal B2B Brands Miss
Your LinkedIn Company Page is a trust signal. Here’s how B2B brands can use content, people and the Power of Two to build credibility.
LinkedIn Company Pages: Does Your Brand Really Need Multiple in 2027?
Review your LinkedIn Company Page structure for 2027 and decide whether multiple Pages are strengthening your strategy or adding unnecessary complexity.
LinkedIn Company Page Strategy 2027: What Needs to Change?
Planning your LinkedIn Company Page strategy for 2027? Start by reviewing what the Page needs to achieve, how buyers are discovering your brand and where your people fit into the bigger LinkedIn strategy.
LinkedIn Employee Advocacy: How to Build a Program That Actually Works
Making LinkedIn work across a large B2B organisation takes more than content. The real opportunity is building the people, processes and structure behind it.
LinkedIn Strategy for B2B Marketing Teams: The Questions to Ask Before You Build It
The strongest LinkedIn strategies aren’t built inside marketing alone. Here’s how better conversations across the business lead to better decisions, clearer priorities and more useful content.
Your LinkedIn Company Page Isn’t Boring by Accident
Michelle J Raymond and Ashley Sava explore how B2B brands can turn LinkedIn Company Pages into recognisable voices people want to follow and involve.
The Reality of Launching Employee Advocacy on LinkedIn
Employee advocacy takes more than a tool and approved posts. Learn how Company Pages, employees and marketing teams can work together at scale.
