2. Client Overview
Top Employers Institute is a global authority in certifying excellence in people practices. Headquartered in the Netherlands, it operates in over 120 countries, helping organisations benchmark and improve their HR strategies. Its annual certification supports companies in attracting and retaining talent by validating practices across wellbeing, diversity, learning, and culture. Clients include leading global brands across industries such as tech, healthcare, finance, and manufacturing.

3. The Challenge
Top Employers Institute had recently consolidated several regional LinkedIn Company Pages into a single global page; a strategic move to unify their brand presence. However, with a large, decentralised marketing team across regions and a central head office team, the newly merged page lacked a cohesive content strategy.

As a result, content performance declined. Reach and engagement were down, and the posts felt disconnected and uninspired, failing to reflect the strength of the brand or attract the attention of their ideal audience. Without a clear direction, the page wasn’t generating marketing-qualified leads (MQLs) or contributing meaningfully to business goals.

The stakes were high. The absence of a unified strategy risked damaging the brand’s visibility, stalling follower growth, and making it harder to differentiate from competitors. Internally, limited resources and staff turnover made it difficult to maintain consistency and momentum. The Company Page had become stagnant and it was time for a reset.

4. The Solution
What did you do to help them?

The approach you took

Specific services or strategies used

Timeline for delivery

5. The Results
Concrete, measurable outcomes. Include a mix of:

Stats (increased engagement, revenue, leads, time saved)

Before vs. after comparisons

Quotes/testimonials from the client

6. Why It Worked
A quick reflection on what made the project successful.

Unique elements of your approach

Collaboration and communication style

Tools or techniques that stood out

7. What’s Next
Are you still working together? What’s in the pipeline?

Ongoing results

Additional services provided

Scalability/future goals

8. Call to Action (CTA)
Invite the reader to take the next step.
Example:
“Want similar results? Let’s talk about what’s possible for your business.”