How To Build a LinkedIn Company Page That Grows
Most LinkedIn Company Pages struggle to grow. Learn the Four Cs framework Michelle J Raymond uses to fix what’s holding your Page back.
Outsourcing LinkedIn Company Page Management vs Managing Internally: What’s Right for Your B2B Team?
Should you outsource LinkedIn Company Page management or keep it in-house? Discover the pros, cons and hybrid model B2B marketing teams use to improve consistency, visibility and demand generation.
What Is 360Brew? How LinkedIn’s Algorithms Really Work (For B2B Marketers)
LinkedIn’s 360Brew isn’t something to panic about. In this episode, Michelle J Raymond explains what 360Brew really is, why reach has changed, and why strategy and relevance matter more than ever.
Why Employee Advocacy Fails on LinkedIn (And How to Fix It)
Michelle J Raymond explains why employee advocacy fails on LinkedIn and how B2B teams can activate employees without pressure, rigid rules or tools by building confidence first.
The Future of LinkedIn Company Pages: What B2B Brands Must Change in 2026
Most B2B brands are running their LinkedIn Company Pages like personal brands. And quietly, it’s killing their results. That might sound blunt, but if you’re responsible for a Company Page, you’ve probably felt it. You post. You plan. You try to do the right thing, and still, it feels like the Page gives you very […]
LinkedIn B2B Marketing in 2026: New Strategies & Changes You Need to Know!
LinkedIn has changed. Learn what really works for B2B marketing in 2026, from strategy and positioning to Company Pages and employees.
What Brain Science Teaches Us About LinkedIn Marketing
Discover how brain science and behavioural psychology influence B2B buying decisions and what it means for LinkedIn marketing, relevance, focus, and conversion.
What a LinkedIn Company Page Is Actually For in B2B
Most LinkedIn Company Pages don’t struggle because of the algorithm. They struggle because they don’t have a clear job to do. This article explains why people don’t follow Company Pages — and what actually works instead.
Why No One Follows Your Company Page (What To Do Instead)
Most LinkedIn Company Pages don’t struggle because of the algorithm. They struggle because they don’t have a clear job to do. This article explains why people don’t follow Company Pages — and what actually works instead.
The LinkedIn Plot Twists Impacting Your 2026 B2B Marketing Strategy
LinkedIn changed fast in 2025. Michelle J Raymond breaks down the biggest plot twists and what B2B marketers must do differently in 2026.
