It’s mind-blowing to think that Amazon, in first place on this list of “100 Most Followed Companies on LinkedIn”, has more Company Page followers than the population of Australia! Stop and think about that for a second. These LinkedIn Company Pages have significantly more followers than any individual LinkedIn member or even those seen as LinkedIn influencers. The notable exception is Bill Gates, who has just under 35 million followers.
With more and more features coming through for LinkedIn Pages, now is the time for businesses to put resources and focus on their LinkedIn business page.
100 Most Followed Companies on LinkedIn
- Amazon (30.3M)
- Google (28.7M)
- LinkedIn (24.9M)
- Ted Conferences (23.4M)
- Microsoft (19.7M)
- Unilever (18.8M)
- Apple (18.6M)
- Forbes Magazine (18.2M)
- IBM (15.4M)
- LinkedIn News (15.0M)
- Nestle (14.6M)
- Harvard Business Review (14.2M)
- The Economist (13.2M)
- Tata Consultancy Services (12.7M)
- Deloitte (12.4M)
- Insider Business (11.4M)
- Tesla Motors (11.4M)
- Accenture (10.7M)
- Meta (9.9M)
- Netflix (9.8M)
- Wall St Journal (9.8M)
- Oracle (9.0M)
- Johnson & Johnson (8.5M)
- BBC News (8.3M)
- Amazon Web Services (8.2M)
- Ernst & Young (7.5M)
- Procter & Gamble (7.5M)
- Infosys (7.2M)
- Financial Times (7.1M)
- The New York Times (7.1M)
- Wipro (7.1M)
- Cognizant (6.4M)
- NASA (6.4M)
- Shell (6.4M)
- Fresher Jobs (6.0M)
- Cisco (5.9M)
- Capgemini (5.8M)
- LinkedIn News India (5.7M)
- Walt Disney (5.5M)
- Nike (5.4M)
- Pfizer (5.3M)
- Leadership First (5.2M)
- PWC (5.2M)
- World Health Organisation (5.2M)
- Nubank (5.1M)
- HCLTech (4.8M)
- LinkedIn Ads (4.7M)
- World Economic Forum (4.6M)
- L’Oreal (4.5M)
- Salesforce (4.5M)
- Tech Mahindra (4.5M)
- LinkedIn News Asia (4.4M)
- Ambev (4.3M)
- UNICEF (4.3M)
- Walmart (4.3M)
- Samsung Electronics (4.2M)
- Adobe (4.1M)
- Citi (4.1M)
- TotalEnergies (4.1M)
- Bloomberg News (4.0M)
- Ford Motor Company (3.9M)
- JPMorgan Chase & Co (3.9M)
- Goldman Sachs (3.8M)
- Work from Home / Fresher Jobs (3.7M)
- The Female Lead (3.6M)
- National Geographic (3.5M)
- Vale (3.5M)
- Flipkart (3.4M)
- Reliance Industries Limited (3.4M)
- Spotify (3.4M)
- SAP (3.2M)
- INC. Magazine (3.2M)
- CNBC (3.1M)
- Emirates (3.1M)
- Space X (3.0M)
- Tech Crunch (2.9M)
- ITC Limited (2.8M)
- The Economic Times (2.8M)
- Simon Sinek Inc (2.6M)
- Starbucks (2.6M)
- TikTok (2.5M)
- Time (2.5M)
- Air BnB (2.4M)
- Mondelez International (2.4M)
- Entrepreneur Media (2.3M)
- Louis Vuitton (2.3M)
- Harvard University (2.2M)
- Interesting Engineering (2.0M)
- McDonald’s (2.0M)
- YouTube (2.0M)
- Standard Chartered Bank (1.9M)
- Ferari (1.8M)
- Sephora (1.8M)
- Wired (1.8M)
- European Commission (1.7M)
- Washington Post (1.6M)
- European Leadership (1.6M)
- LinkedIn for Creators (1.5M)
- United Health Care (1.4M)
- OpenAI (1.4M)
Use these LinkedIn Company Pages as a Guide Only
The number of followers of these Pages should not be disheartening when you are just starting. Most are giant corporations that have an equally large number of employees. They have marketing budgets that most of us would only dream of across multiple channels. Instead, use the Pages to learn from.
Find LinkedIn Company Pages on the list that relates to your industry. Then look at the type of content that resonates best with their audience. You can then apply this knowledge to your Page and test if it works. There is no guarantee that what works for them will work for you as you will have a unique set of followers, but it is an excellent place to start.
Big isn't always better for LinkedIn Company Pages
It’s important to note that whilst they may be 100 of the most followed LinkedIn Company Pages, this doesn’t automatically mean they are all following best practices on LinkedIn. A lot of these Pages have the benefit of well-known brands off LinkedIn. However, the sheer number of employees can often mask these Company Page management oversights.
Suppose you want to know the current best practice for LinkedIn Company Pages. In that case, we recommend buying a copy of the international best-selling book “Business Gold: Build Awareness, Authority and Advantage with LinkedIn Company Pages”. Buy here.
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The good news is – it’s never too late to start.Want to know more about LinkedIn for Business? Reach out and connect with a world-leading Pages expert on LinkedIn Michelle J Raymond.
Book an intro call here.
Michelle J Raymond is the founder of B2B Growth Co and has made her mark as a leading LinkedIn growth strategist, offering comprehensive strategies and training to brands eager to harness LinkedIn for business growth through thought leadership, content marketing or social selling techniques.
With 20+ years’ experience in B2B sales, and almost a decade of social selling on LinkedIn, Michelle stands out for her significant LinkedIn contributions as the co-author of two globally acclaimed books: “Business Gold,” the first book exclusively dedicated to LinkedIn Company Pages, and “The LinkedIn Branding Book,” and her insightful podcast Social Media for B2B Growth. Follow her YouTube channel @MichelleJRaymond for helpful how to’s.
Book a free intro call to discuss how best we can serve you here.
